Awards
Ordinary Bachelor Degree
Programme Code: DK_IMMAT_7
 
Mode of Delivery:Full Time, Modular
 
No. of Semesters:6
NFQ Level:7
Programme Credits:180
Language of Instruction:English
Department:Music & Creative Media
 

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)Knowledge and understanding of relevant practitioners.
 (b)Knowledge of the major developments and current research in Media Arts and Technologies.
 (c)Knowledge, understanding and competencies across a wide range of creative media principles and practices including: Media Content creation, Visual Communication , Idea Generation, Project Management , Audio Visual production, Media, Theory, Audio, Communication Practice, Web Design, Creative Writing, Communication and Media Theory & Analysis, Digital Editing & Animation.
 (d)Thorough knowledge of health and safety issues and good working practices.
PO2Knowledge - Kind
 (a)Demonstrate a capacity to make informed choices concerning visual qualities.
 (b)Demonstrate an in-depth knowledge of current developments and research in media arts and technologies.
 (c)Demonstrate a capacity for creative thinking and innovation in their approach to problem solving and decision making.
 (d)Express creativity in the development of new creative content.
 (e)Analyse and critique production and design and demonstrate an ability to apply best practice.
 (f)Communicate their ideas effectively through a variety of mediums.
 (g)Contribute to all elements of the design, planning and building of a creative media project.
 (h)Analyse data and formulate ideas.
 (i)Recognise the linkages between theoretical knowledge and practical application.
PO3Skill - Range
 (a)Demonstrate an ability to think visually.
 (b)Demonstrate an ability to develop ideas independently through to accessible outcomes.
 (c)Develop speculative strategies.
 (d)Plan and present their own design concepts.
 (e)Demonstrate a knowledge of the major design processes involved in the development and evaluation of media resources.
 (f)Work as a team member in the production of an audio visual product.
 (g)Understand the importance of team work and demonstrate a knowledge of the role and function of all members of a production team.
 (h)Plan and schedule the amount of time a project will take to complete.
 (i)Interpret the relationship between the media and society.
 (j)Practice the necessary communication and business skills to function effectively in the workplace.
 (k)Demonstrate a competency in a range of practical production skills.
PO4Skill - Selectivity
 (a)Anticipate and engage with change.
 (b)Demonstrate an ability to generate ideas, concepts, and solutions, in response to self-initiated briefs, within a specified framework.
 (c)Demonstrate an ability for convergent and divergent thinking in the process of observation and making.
 (d)Demonstrate a capacity to be flexible and adaptable.
 (e)Engage in critical debate.
 (f)Engage with multiple possibilities and determine the basis for the outcome.
 (g)Pitch a project concept to potential client.
 (h)Exercise leadership in the choice of delivery platforms for media content.
 (i)Identify and analyse particular user needs and requirements.
 (j)Plan, organise, finance and promote a professional final project.
 (k)Identify opportunities and emerging trends in media production.
PO5Competence - Context
 (a)Demonstrate an ability to use visual and aural languages to investigate, analyse, develop and interpret ideas and information.
 (b)Demonstrate clarity of communication of ideas and resolution of creative works.
 (c)Exercise discernment in the making of appropriate and informed presentation choices.
 (d)Design and Author a wide range of content rich media products.
 (e)Evaluate different approaches to content creation.
 (f)Research and extract data from a range of different media texts and create accessible narratives for Irish and international audiences.
 (g)Manage a team event and learn to delegate and accept responsibility.
PO6Competence - Role
 (a)Identify how resourcefulness and entrepreneurial skills can support individual practice, or the practice of others.
 (b)Function competently in both individual and group situations, at a range of levels.
 (c)Assume the role of a freelance worker and manage their time and other resources accordingly.
 (d)Assume the role of project manager on small projects.
 (e)Recognise opportunities for the development of media products for local and foreign markets.
 (f)Map future career opportunities.
 (g)Evaluate his/her abilities and capacities.
 (h)Evaluate how his/her interpersonal skills are perceived by and impact on other people.
 (i)Work independently as a team member or a team leader.
 (j)Take cognisance of and respect individual and cultural differences.
PO7Competence - Learning to Learn
 (a)Take responsibility for his/her own learning.
 (b)Be aware of the dynamic and creative nature of the Creative Industries and keep abreast of new trends and developments.
 (c)Be familiar with changes in technology and the profound effect they have on the industry of which they are a part.
 (d)Be able to learn from experience gained in new and unfamiliar contexts
PO8Competence - Insight
 (a)Evaluate his/her own application of theoretical knowledge and practical skills based on personal performance, and modify practices appropriately.
 (b)Engage in peer performance review and support colleagues in their own self-evaluation process.
 (c)Critically engage with a wide range of theoretical texts.
 (d)Analyse critically the effect that audio visual technology has had on society.
 (e)Effectively relate to individuals, groups and society based on insight into and awareness of personality development and social influence.
 (f)Communicate the importance and the potential of the Creative Industries to society as a whole.
 (g)Engage in an ongoing process of interaction with and evaluation of target audiences.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
MEDA C8Z01 Communication, Research & IT
DESG U7001 Creative Design
MEDA C8Z03 Creative Collaborative Development
MEDA C8Z04 Introduction to Film Studies
MEDA C8Z05 35mm Photography
MEDA C8Z06 Introduction to Digital Audio/Visual Techniques ( Part 1 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MEDA C8Z08 Introduction to Web Authoring 02
MMED M8013 Visual Literacy
MEDA C8Z10 Media Studies
MMED M8016 Storytelling, Creativity and Innovation
MEDA C8Z06 Introduction to Digital Audio/Visual Techniques ( Part 2 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 2 / Semester 1

Elective
Module Code Module Title
COMM U7003 Visual Communications
MEDA I7001 Media, Culture and Society 1
MEDA I8002 Authoring for the web ( Part 1 of 2 )
LAW U7003 Legal & Ethical Issues in Creative Media
MEDA M8022 Sound Design 1
MEDA I8Z01 Study Abroad for Creative Media
MEDA I8004 Intermediate Audio/Visual Production ( Part 1 of 2 )
MEDA I8Z23 Authoring for the web 1
MEDA I8Z21 Intermediate Audio/Visual Production - Part1
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 2 / Semester 2

Elective
Module Code Module Title
MEDA I7002 Media, Culture and Society 2
MMED M8017 Sound Design 2
MEDA I8006 Branding & Packaging
MEDA M8018 Creative Media Project Management
MEDA I8Z01 Study Abroad for Creative Media
MEDA I8Z24 Authoring for the web 2
MEDA I8Z22 Intermediate Audio/Visual Production - Part 2
MEDA I8002 Authoring for the web ( Part 2 of 2 )
MEDA I8004 Intermediate Audio/Visual Production ( Part 2 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
MEDA I7003 Media Arts and Technologies Group Project ( Part 1 of 2 )
MEDA I7005 Scriptwriting for Creative Media
MEDA I7004 External Industry Project
Elective
Module Code Module Title
MMED C8039 3D Modelling Techniques
MEDA I8Z04 Advanced Audio/Visual Production ( Part 1 of 2 )
MEDA I8Z05 Web Design and Development
MEDA I8Z11 Physical & Pervasive Interfaces
MEDA I8Z07 Computer-Assisted Learning
MEDA I8Z16 Design in motion
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 3 / Semester 2

Mandatory
Module Code Module Title
CULT U7005 Culture, Society and Creative Media
MEDA I8007 Professional Issues in Creative Media
MEDA I7003 Media Arts and Technologies Group Project ( Part 2 of 2 )
Elective
Module Code Module Title
MEDA I8Z14 Advanced Digital Photography
MEDA I8Z15 3D Animation
MEDA I7006 Documentary Production: Theory and Practice
MEDA I8Z18 Advanced Web Authoring
MEDA I8Z20 Authoring for Interactive Narrative
MEDA I8Z06 Editorial Design
MEDA I8Z17 Radio Production
MEDA I8Z04 Advanced Audio/Visual Production ( Part 2 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media