Awards
Honours Bachelor Degree
Programme Code: DK_IMCCM_8
 
Mode of Delivery:Full Time, Modular
 
No. of Semesters:8
NFQ Level:8
Programme Credits:240
Programme Short Title:BA (Hons) in Communications in Creative Media
Language of Instruction:English
Department:Music & Creative Media
 

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)An extensive knowledge, understanding and competencies across a wide range of Communication and Creative Media principles and practises including: Communication and Media TheoryCreativity, Entrepreneurship and Innovation, Creative Media Authoring and Design, Interactivity and Usability, Digital Media Production, Research Methodologies.
 (b)An academic rigour and conceptual understanding of media production with an emphasis on applied knowledge, creative awareness and a professional orientation.
 (c)A sophisticated understanding of the range of concepts that underpin both practical and theoretical aspects of Communication and Creative Media.
 (d)Current knowledge in relation to the real world professional practice of the Creative Media.
 (e)Thorough knowledge of health and safety standards.
PO2Knowledge - Kind
 (a)Critically evaluate the concepts and theories that underpin Communications and Creative Media.
 (b)Explain the current state of knowledge in that field.
 (c)Identify and evaluate scholarly arguments in an objective manner.
 (d)Be fully conversant with the latest developments in the theory and practice of specific communications and creative media subject areas.
 (e)Demonstrate a developed awareness of the nature of personal enquiry and identity.
 (f)Understand the relevance of traditional knowledge and skills and the interplay with new technologies.
 (g)Demonstrate an advanced knowledge and understanding of the interdisciplinary nature of the Creative media industry and its relationship to other Creative Industries.
 (h)Identify and evaluate scholarly arguments in an objective manner.
 (i)Express an ability to think creatively and innovatively in their approach to problem solving and decision-making.
 (j)Demonstrate creativity and innovation in the development of new and cutting edge creative media content.
 (k)Be fully conversant with the latest developments in the theory and practice of specific creative media subject areas.
 (l)Communicate their ideas effectively through a variety of media.
 (m)Contribute to all elements of the design, planning and building of a creative media project.
 (n)Critically assess entrepreneurship as a process and explore the role of small venture start-ups in creative media industries.
 (o)Employ the skills & competencies required to work in and establish new companies within the creative industries in Ireland and abroad.
 (p)Take on a specialised role in production.
PO3Skill - Range
 (a)Critically evaluate their own design concepts and those of others.
 (b)Demonstrate an ability to source contemporary relevant research, apply it to a project and articulate responses to it.
 (c)Demonstrate a capacity to analyse, synthesise, summarise and critically judge information.
 (d)Demonstrate an ability to identify the merits of unfamiliar arguments and shortcomings of familiar arguments.
 (e)Analyse critically one’s own work and that of others and be able to formulate confident, independent judgements based on research, analysis and criticism.
 (f)Through their development as reflective practitioners, modify advanced skills as appropriate to different contexts and situations to establish best practice.
 (g)Demonstrate an understanding of the group processes involved in the production of a creative media product.
 (h)Interpret and evaluate the origins and the future potential of the creative media industry.
 (i)Carry out comprehensive research into an area of creative media and apply that research as the basis for a prototype of a creative media product.
 (j)Demonstrate a competency in a range of practical media production skills.
PO4Skill - Selectivity
 (a)Demonstrate proficiency in observation, investigation, enquiry, visualisation and making.
 (b)Demonstrate an ability to produce work, which is challenging within the discipline of Creative Media, through the application of processes and methodologies.
 (c)Demonstrate an ability to evaluate appropriate content through research methodologies and critical analysis.
 (d)Pitch a project concept to potential clients.
 (e)Demonstrate an aptitude in the choice of delivery platforms for multimedia content proficiency.
 (f)Implement design solutions for particular user needs and requirements.
 (g)Contribute confidently to the planning, organising, financing and promotion of a professional standard exhibition.
 (h)Identify opportunities and emerging trends in media production.
PO5Competence - Context
 (a)Employ both convergent and divergent thinking in the processes of observation, investigation, visualisation and production.
 (b)Apply resourcefulness and entrepreneurial skills to support both individual practice and the practice of others.
 (c)Demonstrate an ability to communicate the contextual dimensions of the specific discipline, - business, cultural, economic, environmental etc.
 (d)Demonstrate an ability to interact with audiences, clients, markets, users and consumers.
 (e)Demonstrate an ability to articulate and develop the relationship with audience, clients, markets and other users.
 (f)Demonstrate an ability to articulate reasoned arguments through reflection, review and evaluation.
 (g)Design and author a wide range of content-rich multimedia products.
 (h)Prepare, analyse and interpret usability studies.
 (i)Critically analyse different approaches to content creation.
 (j)Undertake independent and interdisciplinary research using various research methodologies as appropriate.
 (k)Demonstrate an ability to delegate and accept responsibility.
PO6Competence - Role
 (a)Exercise some autonomy and develop good working practices.
 (b)Articulate ideas and information clearly, in visual, oral and written forms.
 (c)Present ideas and work to audiences in a range of situations.
 (d)Demonstrate an ability to work in a multi-disciplinary environment.
 (e)Demonstrate an ability to work in a team, or as a team leader.
 (f)Demonstrate an ability to conduct peer moderation, evaluation and collaboration.
 (g)Demonstrate an ability negotiate appropriate work methodologies and practices.
 (h)Function competently in both individual and group situations at a range of levels.
 (i)Assume the role of a freelance worker and manage their time and other resources accordingly.
 (j)Recognise opportunities for the development of creative media products for local and foreign markets.
 (k)Map future career opportunities.
 (l)Evaluate their abilities and capacities.Evaluate their abilities and capacities.
 (m)Evaluate how their interpersonal skills are perceived by and impact on other people and revise their skills accordingly.
 (n)Take cognisance of and respect individual and cultural differences.
PO7Competence - Learning to Learn
 (a)Set goals, manage workloads and meet deadlines.
 (b)Work with and respond to personal strengths and needs.
 (c)Acknowledge learning through successful and unsuccessful outcomes.
 (d)Accommodate change and uncertainty.
 (e)Take responsibility for their own learning.
 (f)Demonstrate a thorough understanding of the dynamic and creative nature of the Creative Media sector and keep abreast of new trends and developments.
 (g)Be cognisant of changes in technology and the profound effect they have on the industry of which they are a part.
 (h)Express an ability to learn from experience gained in new and unfamiliar contexts.
PO8Competence - Insight
 (a)Demonstrate the necessary critical framework for a comprehensive understanding of Communications and Creative Media.
 (b)Evaluate their own application of theoretical knowledge and practical skills based on personal performance and modify practices appropriately.
 (c)Engage in peer performance review and support colleagues in their own self-evaluation process.
 (d)Critically engage with a wide range of theoretical texts.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
MEDA C8Z01 Communication, Research & IT
DESG U7001 Creative Design
MEDA C8Z03 Creative Collaborative Development
MEDA C8Z05 35mm Photography
MEDA C8Z06 Introduction to Digital Audio/Visual Techniques ( Part 1 of 2 )
MEDA C8002 Media and Communication Studies ( Part 1 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MEDA C8Z08 Introduction to Web Authoring 02
MMED M8013 Visual Literacy
MEDA C8Z15 Writing for Creative Media
MEDA C8Z06 Introduction to Digital Audio/Visual Techniques ( Part 2 of 2 )
MEDA C8002 Media and Communication Studies ( Part 2 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 2 / Semester 1

Elective
Module Code Module Title
52853 Understanding Culture and Society
COMM U7003 Visual Communications
MEDA I8002 Authoring for the web ( Part 1 of 2 )
LAW U7003 Legal & Ethical Issues in Creative Media
MEDA M8022 Sound Design 1
MEDA I8Z01 Study Abroad for Creative Media
MEDA I8004 Intermediate Audio/Visual Production ( Part 1 of 2 )
MEDA I8Z23 Authoring for the web 1
MEDA I8Z21 Intermediate Audio/Visual Production - Part1
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 2 / Semester 2

Elective
Module Code Module Title
MMED M8017 Sound Design 2
MEDA I8006 Branding & Packaging
53119 Social Context of Technology
MEDA M8018 Creative Media Project Management
MEDA I8Z01 Study Abroad for Creative Media
MEDA I8Z22 Intermediate Audio/Visual Production - Part 2
MEDA I8Z24 Authoring for the web 2
MEDA I8002 Authoring for the web ( Part 2 of 2 )
MEDA I8004 Intermediate Audio/Visual Production ( Part 2 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
MMED U7035 Physical & Pervasive Interfaces
MEDA I8007 Professional Issues in Creative Media
MMED M8025 Human Computer Interaction
MEDA U8Z02 Media and Society
Elective
Module Code Module Title
MMED C8039 3D Modelling Techniques
MEDA I8Z04 Advanced Audio/Visual Production ( Part 1 of 2 )
MEDA I8Z05 Web Design and Development
MEDA I8Z07 Computer-Assisted Learning
MUSC U7017 Communication and Popular Music
52880 Interactive Sound
MEDA I8Z16 Design in motion
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 3 / Semester 2

Mandatory
Module Code Module Title
CULT U7005 Culture, Society and Creative Media
52882 Research Methods 1
52950 Work Placement-Creative Media
MEDA I7005 Scriptwriting for Creative Media
Elective
Module Code Module Title
MEDA I8Z14 Advanced Digital Photography
MEDA I8Z15 3D Animation
MEDA I8Z17 Radio Production
MEDA I8Z18 Advanced Web Authoring
53123 Public Relations
MEDA I8Z20 Authoring for Interactive Narrative
MEDA I8Z06 Editorial Design
MEDA I8Z04 Advanced Audio/Visual Production ( Part 2 of 2 )
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 4 / Semester 1

Mandatory
Module Code Module Title
52883 Creative Media Group Project ( Part 1 of 2 )
52884 Research Methods for Creative Media 2 ( Part 1 of 2 )
MMED U8003 User Theories
MMED U8001 Current Issues & Theories in Creative Industries
Elective
Module Code Module Title
MMED M8036 E-Learning
52919 Interactive Installation Authoring
52968 Popular Music, Media and Place
53124 Self-directed Design
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media
 

Stage 4 / Semester 2

Mandatory
Module Code Module Title
52883 Creative Media Group Project ( Part 2 of 2 )
52884 Research Methods for Creative Media 2 ( Part 2 of 2 )
Elective
Module Code Module Title
52958 Creative Advertising
MMED C8Z09 Compositing and Visual Effects
COMM U8005 Narrative & Creative Media
MMED M8039 Mobile Authoring
Optional
Module Code Module Title
MEDA C8Z07 Service Learning - Creative Media