Awards
Higher Diploma
Programme Code: DK_BSMKM_8
 
Mode of Delivery:Full Time, Part Time
 
No. of Semesters:2
NFQ Level:8
Department:Business Studies
 

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)An understanding of the theory, concepts and methods pertaining to a field (or fields) of learning An in-depth understanding of the theories, concepts and methods pertaining to the field of business and/or the particular sub-field of business, for example:  Management and Organisation;  Business and the Economic Environment;  Information and Communication Systems Understanding should be one of emergent critical appraisal. An appreciation of the inter-relationships between business functions and processes.
PO2Knowledge - Kind
 (a)Detailed knowledge and understanding in one or more specialised areas, some of it at the current boundaries of the field(s)  Extensive up-to-date knowledge and understanding of one or more of the core sub-fields of business, with a developed awareness of the received business environment, social responsibilities and the need for adaption and change.  Demonstrate a knowledge that is integrated across a number of the core sub-fields, in general business degrees
PO3Skill - Range
 (a)Demonstrate mastery of a complex and specialised area of skills and tools; use and modify advanced skills and tools to conduct closely guided research, professional or advanced technical activity  Mastery of specialised business skills in one or more of the core sub-fields of business.  Ability to review the literature in a specified field or sub-field of business, to access business data from a variety of sources and to use appropriate qualitative and quantitative methodological techniques for the purposes of primary and secondary research.  Ability to write, present and defend material that articulates ideas, insights and analysis, using a variety of business media.  Engage in debate in an organisational context, mindful of position.  Have a comprehensive awareness and understanding of core recognised professional and technical standards in the particular field of business.  Ability to use current technical language to describe practices in business, or a particular sub-field in business and apply them to structured problems.  Demonstrate interpersonal skills of effective listening, negotiation, persuasion and presentation.
PO4Skill - Selectivity
 (a)Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing  Ability to exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services  Ability to analyse business environments and to prepare options and scenarios to aid decision making in a business context.
PO5Competence - Context
 (a)Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing  Ability to exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services  Ability to analyse business environments and to prepare options and scenarios to aid decision making in a business context.
PO6Competence - Role
 (a)Act effectively under guidance in a peer relationship with qualified practitioners; lead multiple, complex and heterogeneous groups  Capacity to participate constructively, (contribute, collaborate and direct, if so charged), in complex team environments across the core business areas.  Capacity to reflect on own practice and to develop an understanding of the pressure of organisational roles.
PO7Competence - Learning to Learn
 (a)Learn to act in variable and unfamiliar learning contexts; learn to manage learning tasks independently, professionally and ethically.  Ability to function effectively in differing business contexts.  Ability to act on own initiative to address own learning needs.  Have a developed awareness of the need for the continued enhancement of the business competencies.  Ability to train others in a supervised environment, in an aspect of a specialised or general sub-field of business.
PO8Competence - Insight
 (a)Express a comprehensive, internalised, personal world view, manifesting solidarity with others  Capacity to be socially responsible and develop a sense of own value system.  Capacity to draw complex information together and draw out policy information together and draw out policy implications.  Capacity to reflect on own practice and reorganise skills set in order to produce something new.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
MRKT B8017 Digital Marketing
BUSS B8018 International Business
BUSS B8006 New Venture Development
FNCE B8004 Financial Management
ENGL B8Z06 English 7
Elective
Module Code Module Title
MRKT B8018 Consumer Psychology
 

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MGMT B8028 Strategic Management
ORGN B8Z01 Organisation Behaviour in an Intercultural Context
BUSS B8Z01 Doing Business in Emerging Markets
ENGL B8Z07 English 8
Elective
Module Code Module Title
ETHC B8Z02 Business Ethics
RESA B8011 Action Research & Project Planning