Awards
Higher Diploma
Programme Code: DK_BSMKM_8
 
Mode of Delivery:Full Time, Part Time
 
No. of Semesters:2
NFQ Level:8
Department:Business Studies
 

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)An understanding of the theory, concepts and methods pertaining to a field (or fields) of learning An in-depth understanding of the theories, concepts and methods pertaining to the field of business and/or the particular sub-field of business, for example:  Management and Organisation;  Business and the Economic Environment;  Information and Communication Systems Understanding should be one of emergent critical appraisal. An appreciation of the inter-relationships between business functions and processes.
PO2Knowledge - Kind
 (a)Detailed knowledge and understanding in one or more specialised areas, some of it at the current boundaries of the field(s)  Extensive up-to-date knowledge and understanding of one or more of the core sub-fields of business, with a developed awareness of the received business environment, social responsibilities and the need for adaption and change.  Demonstrate a knowledge that is integrated across a number of the core sub-fields, in general business degrees
PO3Skill - Range
 (a)Demonstrate mastery of a complex and specialised area of skills and tools; use and modify advanced skills and tools to conduct closely guided research, professional or advanced technical activity  Mastery of specialised business skills in one or more of the core sub-fields of business.  Ability to review the literature in a specified field or sub-field of business, to access business data from a variety of sources and to use appropriate qualitative and quantitative methodological techniques for the purposes of primary and secondary research.  Ability to write, present and defend material that articulates ideas, insights and analysis, using a variety of business media.  Engage in debate in an organisational context, mindful of position.  Have a comprehensive awareness and understanding of core recognised professional and technical standards in the particular field of business.  Ability to use current technical language to describe practices in business, or a particular sub-field in business and apply them to structured problems.  Demonstrate interpersonal skills of effective listening, negotiation, persuasion and presentation.
PO4Skill - Selectivity
 (a)Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing  Ability to exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services  Ability to analyse business environments and to prepare options and scenarios to aid decision making in a business context.
PO5Competence - Context
 (a)Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing  Ability to exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services  Ability to analyse business environments and to prepare options and scenarios to aid decision making in a business context.
PO6Competence - Role
 (a)Act effectively under guidance in a peer relationship with qualified practitioners; lead multiple, complex and heterogeneous groups  Capacity to participate constructively, (contribute, collaborate and direct, if so charged), in complex team environments across the core business areas.  Capacity to reflect on own practice and to develop an understanding of the pressure of organisational roles.
PO7Competence - Learning to Learn
 (a)Learn to act in variable and unfamiliar learning contexts; learn to manage learning tasks independently, professionally and ethically.  Ability to function effectively in differing business contexts.  Ability to act on own initiative to address own learning needs.  Have a developed awareness of the need for the continued enhancement of the business competencies.  Ability to train others in a supervised environment, in an aspect of a specialised or general sub-field of business.
PO8Competence - Insight
 (a)Express a comprehensive, internalised, personal world view, manifesting solidarity with others  Capacity to be socially responsible and develop a sense of own value system.  Capacity to draw complex information together and draw out policy information together and draw out policy implications.  Capacity to reflect on own practice and reorganise skills set in order to produce something new.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
MRKT B8017 Digital Marketing
BUSS B8018 International Business
BUSS B8006 New Venture Development
FNCE B8004 Financial Management
ENGL B8Z06 English 7
Elective
Module Code Module Title
MRKT B8018 Consumer Psychology
 

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MGMT B8028 Strategic Management
ORGN B8Z01 Organisation Behaviour in an Intercultural Context
BUSS B8Z01 Doing Business in Emerging Markets
ACCT B8Z05 Management Accounting
ENGL B8Z07 English 8
Elective
Module Code Module Title
ETHC B8Z02 Business Ethics
RESA B8011 Action Research & Project Planning