Ordinary Bachelor Degree
Programme Code: DK_BEVNT_7
Mode of Delivery:Full Time, Part Time
No. of Semesters:6
NFQ Level:7
Language of Instruction:English
Department:Hospitality Section

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)Specialised knowledge across a variety of areas
 (b)Knowledge and understanding of the relevant sectors of the Event and Hospitality industry
 (c)Awareness of the critical and contextual domain of the Events Industry
 (d)Knowledge of the major developments and current research in the Events industry
 (e)Through knowledge of health and safety and good working practices
 (f)Knowledge and understanding of sustainability and the importance of meeting today's industry needs while protecting and enhancing the human and natural resources for future generations.
PO2Knowledge - Kind
 (a)Recognition of limitations of current knowledge and familiarity with sources of new knowledge; integration of concepts across a variety of areas.
 (b)Detailed knowledge of the provision of Event industry services, including operational provision and standards, human resources management, marketing, legislation and organisational skills.
 (c)Capacity to make informed decisions in the context of Event operations
 (d)Knowledge of current developments/ research in a particular sub-field of the events industry sector
 (e)Address issues with cultural sensitivity and with a professional international orientation
 (f)Demonstrate personal attributes and skills that form the basis of an entrepreneurial mindset
PO3Skill - Range
 (a)Demonstrate Specialised technical, creative or conceptual skills and tools across an area of study
 (b)Demonstrate an ability to communicate to both peers and supervisors , on technical matters relating to a particular sub-field of the Events industry.
 (c)Develop the Specialised technical knowledge relevant to the events industry.
 (d)Possess the skills required to organize and manage a successful event enterprise
PO4Skill - Selectivity
 (a)Exercise appropriate judgement in planning, design, technical and/or supervisory functions related to products, services, operations or processes.
 (b)Demonstrate the ability to apply integrated solutions to events industry issues
 (c)Demonstrate an understanding of the inter-relatedness of the different aspects of the events industry including operations, sales and marketing, finance and management both at a departmental and business unit level
 (d)Anticipate and engage with change
PO5Competence - Context
 (a)Utilize diagnostic and creative skills in a range fo functions in a wide variety of contexts
 (b)Ability to evaluate and analyse data and propose solutions to specific event business problems
 (c)Demonstrate an ability to supervise specific work tasks
PO6Competence - Role
 (a)Accept accountability for determining and achieving personal and / or group outcomes; take significant or supervisory responsibility for the work of others in defined areas of work.
 (b)Ability to take direction, accept criticism and use feedback to enhance own performance and that of others.
 (c)Identify how resourcefulness and entrepreneurial skills can support individual practice , or the practice of others.
 (d)Self-directed in terms of time, motivation and planning; and self awareness to be open and sensitive to others.
PO7Competence - Learning to Learn
 (a)Take initiative to identify and address learning needs and interact effectively in learning groups.
 (b)Ability to integrate knowledge and work/ life experience.
 (c)Ability for autonmous, independent learning
 (d)Identify learning needs and strengths and engage with gaps in knowledge
PO8Competence - Insight
 (a)Express an internalized personal world view, manifesting solidarity with others
 (b)Appreciation of social, community and ethical issues in the events industry
 (c)Engage in debate from a personal point of view, while simultaneously acknowledging and taking into account the broader issues.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
IDST B7001 Introduction to the Industry
COMM B7008 Communication Skills for Success
EVNT H7006 Event Industry Operations
Module Code Module Title
TOUR B7004 Introduction to the Global Tourism Industry
ENGL C8Z01 English 1
CHIN B7001 Chinese 1
SPAN B7Z01 Spanish 1
FREN C8Z01 French 1
FREN B7Z16 French and Cultural Competence

Stage 1 / Semester 2

Module Code Module Title
COMM B7Z08 Communications and Professional Development for the Service Industry
ACCT B7Z09 Fundamentals of Accounting
MRKT B7Z05 Marketing for Hospitality and Events
IDST B7002 Event Industry Operations 2
Module Code Module Title
TOUR B7001 The Geography of Travel and Tourism
ENGL C8Z03 English 2
CHIN B7002 Chinese 2
SPAN B7Z02 Spanish 2
FREN C8Z03 French 2
GERM B8Z09 German and Cultural Competence

Stage 2 / Semester 1

Module Code Module Title
CULN B6031 Placement Preparation For Hospitality
CULN B6032 Financially Based Decision Making
EVNT B7001 Event Industry Specific I.T
HOSP B6Z01 Sales and Customer Service Operations
EVNT B7002 Event Food and Beverage Operations
Module Code Module Title
MGMT P7Z04 Tourism Operations Management
ENGL C8Z05 English 3
CHIN B7003 Chinese 3
SPAN B7Z14 Spanish 3
FREN C8Z05 French 3
SPAN B6Z01 Spanish and Cultural Competence

Stage 2 / Semester 2

Module Code Module Title
PLCE B6Z01 Placement for Hospitality Section (Degree)

Stage 3 / Semester 1

Module Code Module Title
CLUN B7Z01 Economics and Management Accounting
53673 Event Planning
LAW B7005 Applied Law for Event Management
HOSP B7005 Contemporary Management for the Hospitality and Event Industry
ENGL E7005 Erasmus English 1
ENGL B7Z19 English 5
STAB B7Z02 Studies Abroad
CHIN B7005 Chinese 5
SPAN B7Z05 Spanish 5
FREN H3040 French 5
HOSP B7Z03 Perception and Cultural Understanding
TOUR H7003 Contemporary Issues in Tourism

Stage 3 / Semester 2

Module Code Module Title
CULN B7004 Human Resource Management for Hospitality and Events
EVNT B7005 Event Execution
HOSP B7004 Applied Marketing for Hospitality & Events Management
EVNT B8004 Event Production Management
Module Code Module Title
ENGL E7006 Erasmus English 2
ENGL B8009 English 6
CHIN B7006 Chinese 6
SPAN B7Z06 Spanish 6
FREN B7Z06 French 6
HOSP B7006 Intercultural Communications
TOUR H7Z01 International Tourism Management