Awards
Ordinary Bachelor Degree
Programme Code: DK_BDMCP_7
 
Mode of Delivery:Full Time
 
No. of Semesters:6
NFQ Level:7
Programme Credits:180
Language of Instruction:English
Department:Management & Financial Studies
 

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)A developed and integrated knowledge of basic business areas: 1. Management and Organisation (Including: Accounting, Finance, Human Resources, Operations, Enterprise, Marketing , Strategy…) 2. Regulatory and Control Environment (Including Taxation, Auditing and Corporate Governance …) 3. Information and Communication System (Including: Accounting Information and Communications Technology, Systems Development and Management …) 4. Economics (Including: Sectoral and International Econometrics and History …) A recognition of how business functions interrelate and are integrated.
PO2Knowledge - Kind
 (a)Recognition of limitations of current knowledge and familiarity with sources of new knowledge; integration of concepts across a variety of areas.  Elaborated understanding and preliminary critical orientations towards established business framework and theories.  An integrated application towards disparate subject areas.  Contextualised and specialised knowledge of specific aspects of the business environment.
PO3Skill - Range
 (a)Demonstrate specialised technical, creative or conceptual skills and tools across an area of study  Demonstrate an ability to communicate to both peers and supervisors, on technical matters in the particular sub-field of business.  Demonstrate the techniques, skills and knowledge for training in the particular sub-field of business.  Demonstrate from the knowledge the specialist technical know-how, relevant to the particular sub-field of business.
PO4Skill - Selectivity
 (a)Exercise appropriate judgement in planning, design, technical and/or supervisory functions related to products, services, operations or processes  Awareness of planning, design and innovation issues.  Awareness of the issues related to the non-structured business scenarios.
PO5Competence - Context
 (a)Utilise diagnostic and creative skills in a range of functions in a wide variety of contexts  Ability to supervise specific work tasks.  Ability to analyse, interpret and manipulate data in pursuit of solutions to specific business problems.
PO6Competence - Role
 (a)Accept accountability for determining and achieving personal and/or group outcomes; take significant or supervisory responsibility for the work of others in defined areas of work  Ability to take direction, accept criticism and use feedback to enhance own performance and that of others.  Capacity to participate constructively, (contribute and collaborate), in a non-structured team environment, across the core business area.  Self-directed in terms of time, motivation and planning; and self-aware to be open and sensitive to others.
PO7Competence - Learning to Learn
 (a)Take initiative to identify and address learning needs and interact effectively in a learning group  Ability to integrate knowledge and work-life experiences.  Ability for autonomous, independent learning.  Identify learning needs and develop learning competencies through case study, discussion groups and/or problem based learning.
PO8Competence - Insight
 (a)Express an internalised, personal world view, manifesting solidarity with others  Appreciation of social, community and ethical issues in a business context.
PO9Knowledge - BreadthA developed knowledge of sustainability and how business activities need to meet the needs of business and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.
PO10Knowledge - KindAddress problems with cultural and environmental sensitivity with an international professional orientation
PO11Knowledge - BreadthDemonstrate personal attributes and skills that form the basis of an entrepreneurial mindset and behaviour and raise the awareness of learners about entrepreneurship as a possible career options.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
RESA B7Z01 Research and Communication Skills
ACCT B7009 Accounting
MRKT B7014 Digital Marketing, PR & Communication ( Part 1 of 2 )
MEDA B7002 Introduction to Writing for Digital Media ( Part 1 of 2 )
Elective
Module Code Module Title
MRKT B7015 Contemporary Marketing & Communication
ENGL C8Z01 English 1
BUSS B7031 Intercultural Studies (Irish Society)
SPAN B7Z01 Spanish 1
FREN C8Z01 French 1
 

Stage 1 / Semester 2

Mandatory
Module Code Module Title
COMM B7Z06 Workplace Communication Skills
BUSS B7033 Contemporary Management
ECON B7016 Economics & Society
MRKT B7014 Digital Marketing, PR & Communication ( Part 2 of 2 )
MEDA B7002 Introduction to Writing for Digital Media ( Part 2 of 2 )
Elective
Module Code Module Title
CULT B7Z04 Intercultural Studies (Europe)
BUSS B7Z02 Creativity, Innovation and Teamwork
ENGL C8Z03 English 2
SPAN B7Z02 Spanish 2
FREN C8Z03 French 2
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
MRKT B7016 Marketing Communication & The Law
MRKT B7024 PR Planning & Execution ( Part 1 of 2 )
MRKT B7018 Marketing Communication Media Tools ( Part 1 of 2 )
MRKT B7019 Contemporary Market Research
MRKT B7020 Consumer Psychology & Behaviour
Elective
Module Code Module Title
PRPF H7006 Life Skills for the Resilient Graduate
CULT B7Z05 Intercultural Studies (America)
FREN C8Z05 French 3
SPAN B7Z03 Spanish 3
ENGL C8Z05 English 3
 

Stage 2 / Semester 2

Mandatory
Module Code Module Title
ACCT B7010 Management Accounting for Decision Makers
MRKT B7021 Sales:Management & Practice
MRKT B7022 Branding and Customer Relationship Management
MRKT B7024 PR Planning & Execution ( Part 2 of 2 )
MRKT B7018 Marketing Communication Media Tools ( Part 2 of 2 )
Elective
Module Code Module Title
MRKT B7023 New Product Development
FREN C8Z07 French 4
SPAN B7Z04 Spanish 4
ENGL C8Z07 English 4
CULT B7Z06 Intercultural Studies (Middle East and Africa)
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
MRKT B8021 Mobile Marketing
COMM B8006 Integrated Communications Practice
MEDA B7003 Writing for Digital Media
ENES B7004 Applied Entrepreneurship
DESG B7002 Image Editing and Design Theory
Elective
Module Code Module Title
EVNT B7006 Event Management
FREN H3040 French 5
SPAN B7Z05 Spanish 5
ENGL B7Z19 English 5
CULT B7Z07 Intercultural Studies (Asia)
 

Stage 3 / Semester 2

Elective
Module Code Module Title
PROJ B7016 Industry Project
PLCE B7009 Work Placement
STAB B7003 Studies Abroad Semester
PLCE B7007 Work Placement Preparation