Honours Bachelor Degree
Programme Code: DK_BMRKT_8
Mode of Delivery:Full Time, Part Time
No. of Semesters:8
NFQ Level:8
Language of Instruction:English
Department:Management & Financial Studies

Programme Outcomes

On successful completion of this programme the learner should be able to :

PO1Knowledge - Breadth
 (a)An understanding of the theory, concepts and methods pertaining to a field (or fields) of learning An in-depth understanding of the theories, concepts and methods pertaining to the field of business and/or the particular sub-field of business, for example:  Management and Organisation;  Business and the Economic Environment;  Information and Communication Systems Understanding should be one of emergent critical appraisal. An appreciation of the inter-relationships between business functions and processes.
PO2Knowledge - Kind
 (a)Detailed knowledge and understanding in one or more specialised areas, some of it at the current boundaries of the field(s)  Extensive up-to-date knowledge and understanding of one or more of the core sub-fields of business, with a developed awareness of the received business environment, social responsibilities and the need for adaption and change.  Demonstrate a knowledge that is integrated across a number of the core sub-fields, in general business degrees
PO3Skill - Range
 (a)Demonstrate mastery of a complex and specialised area of skills and tools; use and modify advanced skills and tools to conduct closely guided research, professional or advanced technical activity  Mastery of specialised business skills in one or more of the core sub-fields of business.  Ability to review the literature in a specified field or sub-field of business, to access business data from a variety of sources and to use appropriate qualitative and quantitative methodological techniques for the purposes of primary and secondary research.  Ability to write, present and defend material that articulates ideas, insights and analysis, using a variety of business media.  Engage in debate in an organisational context, mindful of position.  Have a comprehensive awareness and understanding of core recognised professional and technical standards in the particular field of business.  Ability to use current technical language to describe practices in business, or a particular sub-field in business and apply them to structured problems.  Demonstrate interpersonal skills of effective listening, negotiation, persuasion and presentation.
PO4Skill - Selectivity
 (a)Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing  Ability to exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services  Ability to analyse business environments and to prepare options and scenarios to aid decision making in a business context.
PO5Competence - Context
 (a)Use advanced skills to conduct research, or advanced technical or professional activity, accepting accountability for all related decision making; transfer and diagnostic and creative skills in a range of contexts  Ability to analyse, interpret and manipulate data in pursuit of solutions to complex business problems.  Ability to apply problem solving and creative thinking across a range of business sub-fields.  Capacity to contribute creatively to the process of business development.  Ability to integrate knowledge from a range of subject areas and analyse information from a variety of contexts.  Critical understanding of the general ethical implications of job roles and responsibilities in a business and wider social context.
PO6Competence - Role
 (a)Act effectively under guidance in a peer relationship with qualified practitioners; lead multiple, complex and heterogeneous groups  Capacity to participate constructively, (contribute, collaborate and direct, if so charged), in complex team environments across the core business areas.  Capacity to reflect on own practice and to develop an understanding of the pressure of organisational roles.
PO7Competence - Learning to Learn
 (a)Learn to act in variable and unfamiliar learning contexts; learn to manage learning tasks independently, professionally and ethically.  Ability to function effectively in differing business contexts.  Ability to act on own initiative to address own learning needs.  Have a developed awareness of the need for the continued enhancement of the business competencies.  Ability to train others in a supervised environment, in an aspect of a specialised or general sub-field of business.
PO8Competence - Insight
 (a)Express a comprehensive, internalised, personal world view, manifesting solidarity with others  Capacity to be socially responsible and develop a sense of own value system.  Capacity to draw complex information together and draw out policy information together and draw out policy implications.  Capacity to reflect on own practice and reorganise skills set in order to produce something new.
PO9Knowledge - BreadthA developed knowledge of sustainability and how business activities need to meet the needs of business and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.
PO10Knowledge - KindAddress problems with cultural and environmental sensitivity with an international professional orientation
PO11Knowledge - BreadthDemonstrate personal attributes and skills that form the basis of an entrepreneurial mindset and behaviour and raise the awareness of learners about entrepreneurship as a possible career options.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
ECON B8Z01 Microeconomics
ENES B8Z01 Entrepreneurship 1
MGMT B8Z07 Management
Module Code Module Title
FREN C8Z01 French 1
ENGL C8Z01 English 1

Stage 1 / Semester 2

Module Code Module Title
COMM B8005 Study, Research and Communication Skills
ACCT B8003 Accounting for Business ( Part 1 of 2 )
ENES B8Z02 Entrepreneurship 2
ECON B8Z03 Macroeconomics
MRKT B7004 Marketing
Module Code Module Title
PREL B8Z01 Online PR
FREN C8Z03 French 2
ENGL C8Z03 English 2

Stage 2 / Semester 1

Module Code Module Title
LAW B8Z01 Business Law 1
FNCE B8004 Financial Management
MIS H2009 Technology & Information Management 1
ACCT B8003 Accounting for Business ( Part 2 of 2 )
Module Code Module Title
MRKT B8018 Consumer Psychology
FREN C8Z05 French 3
ENGL C8Z05 English 3

Stage 2 / Semester 2

Module Code Module Title
MRKT B8019 Innovative Marketing Process and Planning
MRKT B8020 Sales & MarCom Management
MIS H2010 Technology & Information Management 2
LAW H2012 Business Law 2
ACCT B8Z05 Management Accounting
Module Code Module Title
MATH B8Z03 Quantitative Techniques
FREN C8Z07 French 4
ENGL B7Z18 English 4

Stage 3 / Semester 2

Module Code Module Title
STAB B8007 Studies Abroad (Marketing)

Stage 4 / Semester 1

Module Code Module Title
BUSS B8006 New Venture Development
MRKT B8007 Product and Brand Development
MRKT B8008 Customer Relationship Marketing
Module Code Module Title
ENGL B8Z06 English 7
FREN B8Z11 French 7
MRKT B8017 Digital Marketing

Stage 4 / Semester 2

Module Code Module Title
MGMT B8028 Strategic Management
MGMT B8017 Applied Marketing
ETHC B8Z02 Business Ethics
MRKT B8024 Contemporary Issues in Marketing
Module Code Module Title
ENGL B8Z07 English 8
BUSS B8Z01 Doing Business in Emerging Markets
FREN C8Z12 French 8