Full Title:Business Tourism
Module Code:TOUR B7Z03
 
Credits: 5
Valid From:Semester 1 - 2013/14 ( September 2013 )
Module Delivered in 5 programme(s)
Module Description:Business Tourism is a term which covers a wide range of activities. This module will examine the different types of business tourism which make up the MICE industry - Meetings, Incentives, Conferences and Exhibitions, as well as discussing the characteristics of individual business travel. You will learn about each of these diverse components of the Business Tourism Industry, and the role that they have to play within the wider tourism context.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Determine the important contribution business tourism makes in the context of the broader tourism sector
  2. Analyse the structure of business tourism.
  3. Appraise and evaluate a conference/meeting event plan.
  4. Appraise and evaluate an incentive programme
  5. Investigate, discuss and present on a range of topical issues affecting business travel (e.g. female business travellers, corporate travel agents changing roles, the impact of travel policies on traveller behaviour)
 

Module Content & Assessment

Indicative Content
Introduction to Business Tourism
Introduction to Business Tourism, Sub Sectors, Tourism Context Role of Government agencies nationally and internationally in growing the business travel market
Measuring economic contribution of business tourism.
n/a
History & development of the conference/meetings industry.
History & development of the conference/meetings industry. Conference planning. Field Trip Business Travel Buying Process Incentive Travel - history and development. Designing a programme.
Marketing Challenges
Business Tourism The Agency / Client Perspective in Business Tourism
Current issues in Business Tourism.
Current issues in Business Tourism. Business Travel Trends and developments for the future Seminars
Assessment Breakdown%
Course Work50.00%
End of Module Formal Examination50.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Class Test In Class test/quiz 2,3,4 50.00 0 0 Week 9 0
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 50.00 0 0 End-of-Semester 0
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Effective use of guest lectures due to specialised knowledge base of module subject area. Field trip, when and where appropriate, will be organised to conference/business tourism location to explore logistical dimension to business tourism. 3.00 Every Week 3.00
Directed Reading No Description 3.00 Every Week 3.00
Independent Study No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Directed Reading No Description 4.00 Every Week 4.00
Independent Study No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
Resources
Recommended Book Resources
  • Tony Rogers 2013, Conferences and Conventions 3rd edition: A Global Industry, 3rd Ed., Routledge; 3 edition (February 22, 2013) [ISBN: 0415526698]
  • Davidson, Rob and Cope, Beulah, Business Travel- Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel, Prentice Hall 2003 [ISBN: 9780582404441]
  • Rob Davidson & Tony Rogers 2006, Marketing Destinations and Venues for Conferences, Conventions and Business Events, 1st Ed., Routledge [ISBN: 978-0750667005]
This module does not have any article/paper resources
Other Resources
  • n/a: Academic Journals: Annals of Tourism Research, Tourism Management; World Development; Current Issues in Tourism; Tourism in Hospitality Research; Tourism Economics; Tourism Geographies, Journal of Transport Geography, Tourism Recreation Research; Tourism
  • n/a: Reports and Statistics: World Tourism Organisation, Organisation for Economic Co-operation and Development, Euro stat
  • www.businesstravel.com: n/a
  • www.btonline.co.uk: n/a

Module Delivered in

Programme Code Programme Semester Delivery
DK_BBSMA_D Bachelor of Business in Business and Management 4 Elective
DK_BBSTY_7 Bachelor of Business in Business and Technology 4 Elective
DK_HHOST_6 Higher Certificate in Arts in Hospitality Studies 4 Elective
DK_BBSMA_C(?) Higher Certificate in Business in Business and Management 4 Elective
DK_BBSIS_C Higher Certificate in Business in Business and Technology 4 Elective