Full Title:Commercial Media Publishing
Module Code:BUSS B7027
Credits: 5
Valid From:Semester 1 - 2013/14 ( September 2013 )
Module Delivered in 1 programme(s)
Module Description:Commercial Media Publishing involves creating, designing and styling engaging page layouts for print and digital. As platforms such as digital media and social media spring up, Commercial Media Publishing enables the delivery of online designs in the form of posters, flyers, brochures, catalogues and multi-colour publication. Commercial Media Publishing will be delivered using Adobe InDesign which is a publishing software application that enables users/designers to import text, photographs and vector art, place them onto a page and link multiple pages together for a quick electronic distribution
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Recognise, Navigate and Customize the InDesign Interface
  2. Experiment with text, type and style tools (text frame, text editing, importing text, redefining and applying styles
  3. Build documents master page and apply master pages to multiple pages
  4. Create and produce multi-colour publication in the form of a brochure, poster and newsletter

Module Content & Assessment

Indicative Content
An Introduction to Commercial Media Publishing and the InDesign application and workspace
- What is Commercial Media Publishing - Commercial Media Publishing – An essential tool for print and digital media - The InDesign window and Panels - Using guides and styles
InDesign working with Text Tools
- Entering and formatting text - Placing and formatting text - Applying text wrap
InDesign working with Type Tools
- Entering and formatting type - Placing and formatting type - Understanding Layers
InDesign working with Style Tools
- Using styles - Applying paragraphs styles - Applying character styles - Applying object styles - Using nested styles
Building Documents with Master Pages
- Planning your document, custom page size - Creating and formatting master pages - Basing master pages on other master pages - Placing formatted text, adding images, text to master frames - Applying master pages to multiple pages
In class Demonstrations and DIY tasks (continous)
- Creating a poster - Creating a brochure - Creating a Newsletter
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Continuous Assessment Continuous Assessment 1 1,2,4 30.00 0 0 Week 5 0
Continuous Assessment Continous Assessment 2: In class practical exam 1,2,3,4 30.00 0 0 Week 9 0
Continuous Assessment Continous Assessment 3: Individual Assignment 1,2,3,4 40.00 0 0 Week 13 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Practical No Description 3.00 Every Week 3.00
Directed Reading No Description 3.00 Every Week 3.00
Independent Study No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Practical Practical DIY Tasks 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
Recommended Book Resources
  • Jennifer Smith, Jeremy Osburn and AGI Creative Suite 2012, Adove Creative Suite 6 Design and Web Premium, Chaper 7 Lesson 1- 5, John Wiley and Sons Canada [ISBN: 978-1-118-12405-5]
  • 2011, InDesign CS5: Basic ACE Edition + CertBlaster Student Manual Book/CD Package (ILT), AXZO PRESS [ISBN: 1426020953]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_BBSTY_7 Bachelor of Business in Business and Technology 5 Elective