Full Title:Creativity for Innovation
Module Code:BUSS B7Z04
Credits: 10
Valid From:Semester 1 - 2013/14 ( September 2013 )
Module Delivered in 6 programme(s)
Module Description:no description provided
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Understand the nature of creativity and its link to entrepreneurship
  2. Apply creative thinking techniques
  3. Understand the process of innovation in the new venture process
  4. Research the common techniques used to solve problems and generate new ideas
  5. Utilise idea generation techniques for the process of innovation
  6. Develop and present an idea in teams for a potential new business

Module Content & Assessment

Indicative Content
The fundamentals of Creative thinking and Understanding creativity
Thinking styles and creative techniques
Basic problem solving techniques
Creativity and its link to entrepreneurship
The link between creativity and innovation
Screening of Ideas for potential opportunities
Assessing the potential viability of the idea
Developing the project document
Pitching the project and gaining support for the idea
Barriers to Creativity
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Group Project Stage 1 - Students will develop a Business Project Proposal. Stage 2 - Students will develop a Business Project (to include identification of the problem, proposed solution, profile of market(s), marketing plan. (N.B. Each student cohort should have a maximum number of 40 to facilitate the effective delivery of the facilitated workshops) 1,2,3,4,5,6 60.00 0 0 n/a 0
Presentation Stage 1 - Students will present their project proposal. Stage 2 - Students will present and defend their project. 1,2,3,4,5,6 40.00 0 0 n/a 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Facilitated workshops 5.00 Every Week 5.00
Independent Study Independent group work 6.00 Every Week 6.00
Directed Reading No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 18.00
Total Weekly Contact Hours 5.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Directed Reading No Description 4.00 Every Week 4.00
Independent Study No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
Recommended Book Resources
  • O'Hara, B. 2011, Entrepreneurship in Ireland, Gill & Macmillan [ISBN: 9780717149766]
  • Adejumo, G. 2011, Creativity, innovation and entrepreneurship : an analysis of new firm formation [ISBN: 9783844307573]
  • Mann, L and Janet Chan 2011, Creativity and innovation in business and beyond: social science perspectives and policy implications [ISBN: 9780415880107]
  • Dahlen, M. 2008, Creativity Unlimited: Thinking Inside the Box for Business Innovation, John Wiley and Sons [ISBN: 9780470770849]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_BBSMA_D Bachelor of Business in Business and Management 1 Mandatory
DK_BBSTY_7 Bachelor of Business in Business and Technology 1 Mandatory
DK_BCSAM_6 Certificate in Sales and Marketing 2 Mandatory
DK_BBSMA_C(?) Higher Certificate in Business in Business and Management 1 Mandatory
DK_BBSIS_C Higher Certificate in Business in Business and Technology 1 Mandatory
DK_KCOMB_6 Higher Certificate in Science in Computing and Business 1 Mandatory