Full Title:Strategic Management
Module Code:MGMT B8028
Credits: 10
Valid From:Semester 1 - 2013/14 ( September 2013 )
Module Delivered in 5 programme(s)
Module Description:This year long module aims to provide students with a solid foundation in the principles of strategic management
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Recognise and evaluate the core concepts of strategic management
  2. Analyse the contribution of the functional areas of a business to the development of business strategy
  3. Identify the strategic options available to a business and determine a strategic plan to pursue the chosen option
  4. Propose and justify a solution to a strategic problem
  5. Assess the role of leadership in the strategic planning process

Module Content & Assessment

Indicative Content
The Nature of Strategy
What is strategy? Strategic management in different contexts The levels of strategy
Setting Objectives
Mission/vision statements. Financial and Strategic objectives - Balanced scorecard and strategy map
External Analysis
External Analysis: The Macro Environment, PESTEL analysis/EFE, Life cycle analysis, Five Forces, Strategic Group Maps, Rivalry analysis.
Internal Analysis
Strategic Capability, Internal analysis, SWOT analysis, Value Chain analysis, Benchmarking, Competitive Strength Assessment.
Business Level Strategy
The Five Generic Competitive Strategies. Business level strategies.
Corporate Strategy
Corporate Parenting. Portfolio management.
Crafting Strategy
Strategic partnerships/alliances. Mergers and Acquisitions. Offensive and defensive strategies. Timing of strategies.
Strategic Decision Making
Models of strategic decision making. Contingency approach.
Strategy Implementation
Tasks of strategy implementation. Building a capable organisation.
Strategic Leadership
Role of the leader in strategic planning process. Leadership styles.
Corporate Culture
Types of corporate culture. Changing culture in an organisation.
Evaluating strategy
The strategic planning process. Measuring and monitoring strategy.
Assessment Breakdown%
Course Work50.00%
End of Module Formal Examination50.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Continuous Assessment On-going individual tutorial work 1,2,5 10.00 0 0 Every Week 0
Group Project Identify, research and present a case study 3,4 20.00 0 0 Week 10 0
Group Project Case study and presentation 3,4 20.00 0 0 Week 27 0
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Formal Exam End-of-Semester Final Examination 1,2,5 50.00 0 0 End-of-Semester 0

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Delivery of core material in lectures 2.00 Every Week 2.00
Tutorial Discussion and debates 1.00 Every Week 1.00
Independent Study Research and preparation for tutorials 3.00 Every Week 3.00
Directed Reading Seminal articles and assigned readings 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Recommended Book Resources
  • Johnson G, Scholes, K & Whittington, R 2011, Exploring Corporate Strategy, Ninth Edition Ed., Prentice Hall UK
  • Thompson, A.A., Peteraf, M.A., Gamble, J.E. and A.J. Strickland 2012, Crafting and Executing Strategy, 18th International Edition Ed., McGraw Hill International
Supplementary Book Resources
  • Daft, Richard L., Murphy, Jonathan & Willmott, Hugh 2010, Organisation, Theory and Design, South-Western, Cengage Learning UK
  • David, Fred R 2011, Strategic Management: Concepts and Cases, 13th Edition, Global Edition Ed., Pearson Boston
  • Deresky, Helen 2011, International Management: Managing across borders and cultures, texts and cases, 7th Ed., Pearson Boston, USA [ISBN: 0132545551]
  • Gallagher, Gerry 2011, Corporate Strategy for Irish Companies, 2nd Edition Ed., Chartered Accountants Ireland Dublin
  • Hill, Charles W.L. & Jones, Gareth R 2007, Strategic Management: An Integrated Approach, Seventh Edition Ed., Houghton Mifflin New York
  • Pearce, John A II & Robinson, Richard B 2011, Strategic Management: Formulation, Implementation and Control, 12th International Edition Ed., McGraw Hill New York
Recommended Article/Paper Resources
  • Collis, David J & Rukstad, Michael G 2008, Can you say what your strategy is?, Harvard Business Review, April,, pp82 -90
  • Kaplan, Robert, S & Norton, David P 2007, Using the Balanced Scorecard as a Strategic Management System., Harvard Business Review., July- August,, pp 150 – 161.
  • Porter, Michael E 2008, The Five Competitive Forces that Shape Strategy, Harvard Business Review., January,, pp. 79-93.
Other Resources
  • Online: Company websites/publications
  • Company publications: Marketline Reports, Business Source Complete
  • Newspapers/Trade Journals: DkIT database collections
  • Electronic resources: Business Source Complete; Emerald; Web of Knowledge and other online sources available through the library website
  • Online Library resource: Summon - information search

Module Delivered in

Programme Code Programme Semester Delivery
DK_BBUST_8 Bachelor of Business (Honours) 6 Mandatory
DK_BMRKT_8 Bachelor of Business (Honours) in Marketing 8 Mandatory
BDIBS8_4 Bachelor of Business (Hons) in Digital and International Business (Level 8 add-on degree) 2 Mandatory
DK_BBBST_B Bachelor of Business Studies (Honours) 2 Mandatory
DK_BSMKM_8 Higher Diploma in Business in Business and Marketing 2 Mandatory