Full Title:Applied Writing and Research skills
Module Code:MRKT S7003
Credits: 5
Valid From:Semester 1 - 2013/14 ( September 2013 )
Module Delivered in 1 programme(s)
Module Description:This module will provide students with the knowledge, skills and techniques necessary for writing a literature review, make presentations and using the Harvard Referencing System.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Plan, design and undertake a basic research task, recognising ethical considerations.
  2. Select, categorise and analyse research, and write an academic, scientific or business report using the appropriate structure, layout and style.
  3. Develop and deliver effective presentations.
  4. Use the Institute-standard Harvard Referencing System and self-evaluate their work for plagiarism using an online tool.

Module Content & Assessment

Indicative Content
Research Methods
Primary & secondary research; Research sources at DkIT library; Qualitative vs quantitative research; Developing a hypothesis; Writing the proposal; Literature review; Interview design & etiquette; Questionnaire design & administration; Analysing and selecting data; Ethical considerations.
Academic Report Writing
Different types of academic reports; Basic structure; Language & style; Selecting and editing data; Proofreading; Presentation
Presentation Skills
Purpose/objectives; Audience analysis; Timing/location/context; Content/structure Visual Aids; Delivery (vocal, non-verbal; Q&A, audience interaction; Developing an individual speaking style; Individual and group presentations.
Haravard Referencing
Understanding plagiarism; Quoting, Paraphrasing, Summarising; Referencing different types of sources using the Harvard Referencing System; Resources for referencing (DkIT resources, useful websites) Checking work for plagiarism using detection software (Turnitin).
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Group Project Students will conduct a research project relevant to the course, and present their findings in a formal report, using the Harvard Referencing System. 1,2,4 50.00 0 0 Week 6 0
Presentation Students will make a presentation on an area relating to the course. 3 25.00 0 0 Week 6 0
Other An integrated project in conjunction with the client leaflet assessment in the Animal Welfare and Husbandry module. Students will be assessed on their applcation of the Harvard Referencing System here. 4 25.00 0 0 Week 9 0
No Project
No Practical
No End of Module Formal Examination

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4.00 Every Week 4.00
Directed Reading No Description 2.00 Every Week 2.00
Independent Study No Description 2.00 Every Week 2.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 4.00
This course has no Part Time workload.
Recommended Book Resources
  • Burns, T. 2012, Essential Study Skills: the complete guide to success at university., Sage
  • Cottrell, S. 2008, The Study Skills Handbook, Palgrave Macmillan
  • Dawson, C. 2009, Introduction to Research Methods: a practical guide for anyone undertaking a research project., Oxford, How to Books
  • Grix, J. 2010, Information Skills: finding and using the right resources., Palgrave Macmillan
  • DkIT 2009, Credit Where Credit is Due: a guide to referencing in DkIT, Dundalk Institute of Technology
Recommended Article/Paper Resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
Dk_SVETN_7 Bachelor of Science in Veterinary Nursing 4 Mandatory