Full Title:Agricultural Entrepreneurship
Module Code:ENES S7001
Credits: 5
Valid From:Semester 1 - 2013/14 ( September 2013 )
Module Delivered in 3 programme(s)
Module Description:This module introduces students to the concept of entrepreneurship with emphasis on the development of new more products and services that move away from traditional farming practices. It is designed to enable students to think creatively and be innovative at all stages of the entrepreneurial process.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Discuss and apply the principles of entrepreneurship in a business and non commercial setting.
  2. Apply creative thinking techniques to generate, evaluate and screen ideas for a potential new business.
  3. Identify and discuss the elements of feasibility studies and business plans for new enterprises.
  4. Create and present a basic feasibility study for a new enterprise.

Module Content & Assessment

Indicative Content
Entrepreneurship and Agriculture:
What is entrepreneurship?; Alternative enterprise development and farming; Characteristics and behaviour of the entrepreneur; Role and benefits of planning in new enterprise development. Feasibility studies and busines plans.
Finding and evaluating the idea
Creativity and idea generation: Sources of business ideas; Screening ideas for business opportunities.
Planning for start-up
Forms of business start-ups; Legal and regulatory issues at start up; Locating the business; Developing a production plan; Accessing staffing requirements; Attracting, recruiting and training staff; Financial planning; Marketing planning; Sources of finance.
The Business Plan
Executive summary; Industry analysis; Description of the venture; Production plan; Marketing plan; Organisational plan; Financial plan; Assessment of risk
Presenting a business plan
Accessing what a financial institution wants from a business plan; Pitching a plan to an investor/financial institution.
Enterprise at DkIT
Interaction with DkIT Student Enterprise Interns. Participation in their activities and competitions. Visits from guest lectures with an entrepreneurship background.
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Group Project Students, in small groups draw up a feasibility study for a business of their choice. 2,3,4 60.00 0 0 Week 12 0
Presentation Students will present the findings of their feasibility study to a panel. 4 25.00 0 0 Week 12 0
Performance Evaluation Students will be assessed on their participation in a number of activities organised by DkIT Student Enterprise. 1 15.00 0 0 Every Second Week 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture n/a 4.00 Every Week 4.00
Independent Study n/a 2.00 Every Week 2.00
Directed Reading n/a 2.00 Every Week 2.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 4.00
This course has no Part Time workload.
Recommended Book Resources
  • Hatten, S. 2011, Small business management : entrepreneurship and beyond, Cengage Learning
  • Timmons, J. and Spinelli, S. 2011, New Venture Creation: Entrepreneurship for the 21st Century, 9th Ed., McGraw-Hill/Irwin
Supplementary Book Resources
  • Zimmer, T.W. and Scarborough, N. M. 2010, Essentials of Entrepreneurship and Small Business Management,, 6th Ed., Prentice Hall
  • Sloane, P. 2010, How to be a Brilliant Thinker: Exercise Your Mind and Find Creative Solutions, Kogan Page
  • Hisrich, R. 2009, International Entrepreneurship : starting, developing, and managing a global venture, Sage
  • Down, S. 2010, Enterprise, entrepreneurship and small business, Sage
  • Iaquinto, A. and Spinelli, S. 2006, Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too, Jossey-Bass
  • Lumsdaine, E. and Binks, M. 2006, Entrepreneurship from Creativity to Innovation: Effective Thinking Skills for a Changing World, Trafford Publishing
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_SAGRI_8 Bachelor of Science (Honours) in Agriculture 6 Mandatory
DK_SAGRI_7 Bachelor of Science in Agriculture 2 Mandatory
DK_SAGRW_8 Certificate in Agri-Waste Management 2 Mandatory