Full Title:Managerial Economics
Module Code:ECON H2014
Credits: 5
Valid From:Semester 2 - 2012/13 ( February 2013 )
Module Delivered in 2 programme(s)
Module Description:Managerial economics is the science of directing scarce resources in the management of an organisation. It deals with the formulation of decision criterion, which involves both the use of information and the achievement of goals. It looks out how outcomes are optimised, how resources can be efficiently used in a sustainable manner and therefore minimised. This course will provide the student with the basic tools of rational economic analysis.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Analyse economic evaluation techniques.
  2. Explain the concepts of decision-making for a firm.
  3. Identify and undertake rational economic analysis.
  4. Evaluate pricing policies open to firms.
  5. Analyse efficiency, pricing and markets
  6. Evaluate the strategic interaction between firms

Module Content & Assessment

Indicative Content
Optimisation of revenue, cost and profit functions.
Quantitative demand analysis - estimation of demand functions/demand curves and elasticities.
Analysis of costs. Supply and efficiency
Firms and market structures – game theoretical perspective.
Pricing policies and competitive behaviour analysis of firms.
Assessment Breakdown%
Course Work20.00%
End of Module Formal Examination80.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Continuous Assessment Continuous assessment will consist of assignments which will assess economic qualitative techniques available to the manager of an organisation as well as assessing other forms of economic analysis of strategy open to competing organisations 1,2,3,4,5,6 20.00 0 0 n/a 0
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6 80.00 0 0 End-of-Semester 0

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 3.00 Every Week 3.00
Directed Reading No Description 3.00 Every Week 3.00
Independent Study No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Supplementary Book Resources
  • Timothy Fischer, David Prenatice and Robert Waschik 2010, Managerial Economics, a strategic apporachf, 2nd edition Ed., Routledge Oxon [ISBN: 9780415495172]
  • Ivan Png 2012, managerial economics, 4th edition Ed., Routledge Oxon [ISBN: 9780415809498]
  • Baye, M., Managerial Economics & Business Strategy, (5th Edition)ISBN: 0073050199, McGraw-Hill, 2006
  • Maurice, S. C., C. R. Thomas, Managerial Economics, (8th Edition)ISBN: 0072871741, McGraw-Hill, 2005
  • Dowling, E. T., Schaum’s Outline Introduction to Mathematical Economics, (3rd Edition)ISBN: 007135896X, McGraw-Hill, 2001
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_BBAAF_B Bachelor of Arts (Honours) in Accounting and Finance 3 Mandatory
DK_BBUST_8 Bachelor of Business (Honours) 3 Elective