Full Title:Visual Communications
Language of Instruction:English
Module Code:COMM U7003
 
Credits: 5
Valid From:Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 3 programme(s)
Module Description:The aim of this module is to develop in students a greater practical understanding of an industry standard digital imaging package. They will show an understanding of various design principles and visual communication theory.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Demonstrate the ability to use a industry standard digital editing package.
  2. Apply various design principles and visual communication theory in a practical manner.
  3. Design and create work for print and digital based environments.
  4. Discuss, critique and analyse design material of various graphic design practitioners
  5. Demonstrate a reflective design development process including defining the problem, research and synthesis of information, development of solutions by testing, evaluation and refinement.
 

Module Content & Assessment

Indicative Content
Industry standard image editing package
n/a
Develop digital camera skills and experimentation with image manipulation techniques.
n/a
Visual communications theory and practice
n/a
Study various design practitioners and mediums.
n/a
Key Technical knowledge concerning print and digital platforms.
n/a
Typography
n/a
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Continuous Assessment Print Based Project 1,2,3,4,5 40.00 0 0 Week 4 0
Project Theory Based Project 2,4,5 20.00 0 0 Week 6 0
Continuous Assessment Digital Based Project 1,2,3,4,5 40.00 0 0 Week 13 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Discuss various design principles and visual communication theory. Discuss, critique and analyse various design material. Discuss various design fields and assess the work being produced in these areas 1.00 Every Week 1.00
Practical Develop the ability to use a industry standard digital editing package. 2.00 Every Week 2.00
Directed Reading To study various design principles and visual communication theory. Study, critique and analyse various design material. Study various design fields and assess the work being produced in these areas 1.00 Every Week 1.00
Independent Study As part of the students CA, they will need to demonstrate the ability to use a industry standard digital editing package. 4.00 Every Week 4.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Resources
Recommended Book Resources
  • John Ingledew 2011, The A - Z of Visual Ideas: How to Solve any Creative Brief
  • Adrian Shaughnessy 2010, How to be a Graphic Designer, Without Losing Your Soul
  • Timothy Samara 2007, Design Elements: A Graphic Style Manual, Rockport Publishers Inc
  • Timothy Samara 2006, Typography Workbook: A Real-world Guide to Using Type in Graphic Design, Rockport Publishers Inc [ISBN: 1592533019]
  • Charlotte Cotton 2009, The Photograph as Contemporary Art (World of Art)
Supplementary Book Resources
  • Philip B. Meggs 2006, Meggs' History of Graphic Design
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_IMCCM_8 Bachelor of Arts (Hons) in Communications in Creative Media 3 Elective
DK_IMMAT_7 Bachelor of Arts in Media Arts and Technologies 3 Elective
DK_MMWEB_8 Bachelor of Science (Honours) in Multimedia Web Development 3 Mandatory