Full Title:Media, Culture and Society 1
Module Code:MEDA I7001
Credits: 5
Valid From:Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 1 programme(s)
Module Description:The aim of this module is for students to gain a theoretical and methodological understanding of the social and cultural functions of the media.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Demonstrate an understanding of key concepts in the study of culture and society
  2. be aware of debates in approaches to the study of media, culture and society
  3. Research, construct and present a coherent discussion on the media and its role in modern society.

Module Content & Assessment

Indicative Content
What is Culture?
Cultural Studies: Mapping the Field.
Defining and debating popular culture
High vs low culture
Media Users
Methods for understanding; Audience research, Ethnography
Media and the Public sphere
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Reflective Journal n/a 1,2 40.00 0 0 n/a 0
Other Media Analysis 3 20.00 0 0 Week 6 0
Essay n/a 3 40.00 0 0 Week 10 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Tutorial No Description 1.00 Every Week 1.00
Directed Reading No Description 2.00 Every Week 2.00
Independent Study No Description 2.00 Every Week 2.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Recommended Book Resources
  • Paul Hodkinson 2010, Media, Culture and Society, Sage London [ISBN: 978-1412920537]
  • Ina Bertrand 2004, Media Research Methods: Audiences, Institutions, Texts, Palgrave Macmillan [ISBN: 978-0333960950]
Supplementary Book Resources
  • Lister et al 2008, New Media a critical introduction, 2nd Ed., Routledge [ISBN: 978-0415431613]
  • Nicholas Stevenson 2002, Understanding Media Cultures: Social Theory and Mass Communication, 2nd Ed., Sage [ISBN: 978-0761973638]
  • Arthur Asa Berger 2011, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, 2nd Ed., Sage [ISBN: 978-1412987776]
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_IMMAT_7 Bachelor of Arts in Media Arts and Technologies 3 Elective