Full Title:Media Studies
Language of Instruction:English
Module Code:MEDA C8Z10
Credits: 5
Valid From:Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 2 programme(s)
Module Description:In this module, the students will learn to analyse the social and cultural roles of both traditional (broadcast and print media, cinema) and 'new' media (Internet, digital media).
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Define the characteristics of the mass media.
  2. Discuss the central role played by the media in the production of contemporary culture.
  3. Analyse and interpret a variety of media forms and texts.
  4. Recognize the impact of economic and political power on ownership, control and regulation of media industries.
  5. Display an understanding of the context in which new media have emerged.

Module Content & Assessment

Indicative Content
Why study the media? Introduction to key issues in contemporary media studies.
Historical development of the mass media
Characteristics of mass communication
The media and Ireland: historical and social context; media and modernity; media and the State.
Media audiences: theories and models of audience behaviour.
Introduction to semiotics and an analysis of media forms.
Ideology, hegemony and persuasion: case studies in propaganda
Media representations. Case-studies on gender issues; representing minorities.
Media as Institution. Case-studies on media regulation and censorship.
Public Service Broadcasting: RTÉ, TG4 and Broadcasting Acts.
Mass media in the digital age.
Television: from audience to users
Assessment Breakdown%
Course Work50.00%
End of Module Formal Examination50.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Presentation Students are expected to present a semiotic analysis of a media text (for example an advertising campaign) considering visual codes used within the image. 2,3 20.00 0 0 Week 5 0
Reflective Journal Media journal analysing and discussing media content encountered over a set period of time. 1,2,3,4 30.00 0 0 Week 9 0
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 50.00 0 0 End-of-Semester 0
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Tutorial n/a 1.00 Every Week 1.00
Lecture n/a 2.00 Every Week 2.00
Independent Study n/a 3.00 Every Week 3.00
Directed Reading Screening 2.00 Every Week 2.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Recommended Book Resources
  • Branston, G. & Stafford, R. 2010, The Media Student's Book., 4th Ed., Routledge. Oxford [ISBN: 978-041555842]
  • Creeber, G. 2013, Small Screen Aesthetics: From Television to the Internet, Palgrave Macmillan [ISBN: 9781844574094]
  • Devereux, E. 2013, Understanding the Media, 3rd Ed., Sage Publications London [ISBN: 978-144624880]
  • Thornham, S., Basset, C. & Marris, P. (ed) 2009, The Media Studies Reader, 3rd Ed., Edinburgh University Press Edinburgh [ISBN: 978-074863784]
Supplementary Book Resources
  • Bignell, J. 2012, An Introduction to Television Studies, 3rd Ed., Routledge Oxford [ISBN: 978-041559817]
  • Creeber, G., Miller, T. & Tulloch, J. (ed) 2008, The Television Genre Book, 2nd Ed., British Film Institute London
  • Fleming, D. 2001, Formations: A 21st Century Media Studies Textbook, Manchester University Press Manchester [ISBN: 978-071905846]
  • Miller, T. (ed) 2002, Television Studies, British Film Institute [ISBN: 978-085170895]
This module does not have any article/paper resources
Other Resources
  • DVD: Achbar, M. & Wintonick, P. 2009, Manufacturing Consent: Noam Chomsky and the Media, British Film Institute
  • DVD: Akomfrah, J. 2014, The Stuart Hall Project: Revolution, politics, culture and the New Left experience, British Film Institute, London
  • DVD: Fiennes, S. (Director) 2013, The Pervert's Guide to Ideology (Slavoj Zizek), Channel 4 DVD, Ireland/UK
  • DVD: Greenwald, R. 2004, Outfoxed: Rupert Murdoch's War on Journalism, The Disinformation Company
  • DVD: Noujaim, J. 2004, Control Room, Tartan
  • DVD: Rossi, A. 2011, Page One: Inside the New York Times, Dogwoof
  • Website: Broadcasting Authority of Ireland
  • Website: RTÉ website
  • Websites: A variety of contemporary media texts (newspapers, journal articles, television programmes and documentaries) will be considered in this module.

Module Delivered in

Programme Code Programme Semester Delivery
DK_MFILM_8 Bachelor of Arts (Hons) in Film and Television Production 2 Mandatory
DK_IMMAT_7 Bachelor of Arts in Media Arts and Technologies 2 Mandatory