Full Title:Web Design and Development
Language of Instruction:English
Module Code:MEDA I8Z05
Credits: 5
Valid From:Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 2 programme(s)
Module Description:The aim of this module is to develop web based work for portfolio. Building on design and web authoring skills from years 1 and 2 this module provides a platform for integration, a deeper engagement with the web design process and research into emerging web trends and current best practice nationally and internationally. It provides insight into the project development process for sole traders and prospective entrepreneurs.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Report on emerging trends in web design & development.
  2. Analyze web solutions from a variety of perspectives including client objectives, user-centric theories, aesthetic design principles and technical.
  3. Produce a web solution.
  4. Demonstrate a reflective design development process that defines problems; conceptualizes and evaluates alternatives; tests and refines solutions.

Module Content & Assessment

Indicative Content
Defining the scope of project
Identifying the client and their needs. Writing and understanding a brief (Creative & Technical). Types of web sites: CMS, marketing, e-commerce, etc.
Planning the process
project management for web design.
User research, target audience, insights
Idea Generation
Art Direction for web. Concept creation.
Planning (IA)
sitemaps, wireframing, user journeys, paper based planning, the transition from defining to designing.
Design and development
Design principles (resolution, colour modes, typography, composition). Use of the grid for layouts (960 grid system and baseline grid), typography, colour, information design and hierarchy. Designing for multiple devices.
Emerging trends
Emerging design and technological web trends
Web appreciation
Analysis of current and best practice websites.
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Reflective Journal Reflective learning journal; documentation of tasks and exercises; independent research; analysis of web sites. 1,2 20.00 0 0 Sem 1 End 0
Presentation On a current / emerging trend in web design/development - Group 1 20.00 0 0 Week 6 0
Continuous Assessment Self-directed project 2,3,4 60.00 0 0 n/a 0
No Project
No Practical
No End of Module Formal Examination

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 1.00 Every Week 1.00
Practical No Description 3.00 Every Week 3.00
Independent Study No Description 3.00 Every Week 3.00
Directed Reading No Description 1.00 Every Week 1.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 4.00
This course has no Part Time workload.
Recommended Book Resources
  • Boulton, Mark 2009, A Practical Guide to Designing for the Web, Mark Boulton Design Ltd.
Supplementary Book Resources
  • Knowlton, Breandan 2012, A Practical Guide to Managing Web Projects, Five Simple Steps
  • Adrian Shaughnessy 2010, How to be a Graphic Designer without losing your soul, Princeton Architectural Press
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_IMCCM_8 Bachelor of Arts (Hons) in Communications in Creative Media 5 Elective
DK_IMMAT_7 Bachelor of Arts in Media Arts and Technologies 5 Elective