Full Title:Design in motion
Language of Instruction:English
Module Code:MEDA I8Z16
 
Credits: 5
Valid From:Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 2 programme(s)
Module Description:The aim of this module is to develop in students a greater practical understanding of an industry standard digital motion graphics and visual effects package. They will show an understanding of various animation principles and build on visual communication theory in motion.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Demonstrate the ability to use a industry standard digital motion graphics and visual effects package.
  2. Design and create a graphic animation for screen.
  3. Apply animation principles and various design theory for time based communication
  4. Discuss, critique and analyse design material of various motion graphic design practitioners from around the world
  5. Demonstrate a reflective design development process including defining the problem, research and synthesis of information, development of solutions by testing, evaluation and refinement.
 

Module Content & Assessment

Indicative Content
Industry standard digital motion graphics and visual effects package
n/a
Study various motion graphic practitioners and mediums.
n/a
Discover Key Technical knowledge concerning digital animated platforms.
n/a
Storyboarding
n/a
Basic animation techniques
n/a
Mixed media
n/a
2D and 2.5D animation
n/a
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Continuous Assessment Digital Based Project 1,2,3,5 40.00 0 0 Week 4 0
Project Theory Based Project 4,5 20.00 0 0 Week 6 0
Continuous Assessment Digital Based Project 1,2,3,5 40.00 0 0 Week 13 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Discuss various animation principles and various design theory for time based communication. Discuss, critique and analyse various visual narrative material. 1.00 Every Week 1.00
Practical Develop the ability to use a industry standard digital motion graphics and visual effects package. 2.00 Every Week 2.00
Directed Reading To study various animation principles and various design theory for time based communication 1.00 Every Week 1.00
Independent Study As part of the students CA, they will need to demonstrate the ability to use a industry standard digital motion graphics and visual effects package. 4.00 Every Week 4.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Resources
Recommended Book Resources
  • Jon Krasner 2013, Motion Graphic Design: Applied History and Aesthetics
  • Richard Williams 2009, The Animator's Survival Kit, Expanded Edition: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet Animators
  • John Ingledew 2011, The A - Z of Visual Ideas: How to Solve any Creative Brief
  • Adrian Shaughnessy 2010, How to be a Graphic Designer, Without Losing Your Soul
  • Timothy Samara 2006, Typography Workbook: A Real-world Guide to Using Type in Graphic Design, Rockport Publishers Inc [ISBN: 1592533019]
  • Charlotte Cotton 2009, The Photograph as Contemporary Art (World of Art)
Supplementary Book Resources
  • Philip B. Meggs 2006, Meggs' History of Graphic Design
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_IMCCM_8 Bachelor of Arts (Hons) in Communications in Creative Media 5 Elective
DK_IMMAT_7 Bachelor of Arts in Media Arts and Technologies 5 Elective