Full Title:Introduction to the Global Tourism Industry
Module Code:TOUR B7004
Credits: 5
Valid From:Semester 1 - 2014/15 ( September 2014 )
Module Delivered in 11 programme(s)
Module Description:This module will introduce the learner to the various elements of tourism on a global basis and consider the scope, diversity, complexity and importance of tourism in the economic world.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Define tourism and express the development of tourism as an economic industry
  2. Illustrate the tourism system and describe the elements of this system
  3. Explain the key components of the tourism industry
  4. Define the motivations of tourists and apply this to consumer motivations and choice
  5. Explain the economic and environmental impacts of tourism.

Module Content & Assessment

Indicative Content
Tourism Essentials
Introduction to tourism, tourism development & the structure of the tourism industry
The Global Tourism Sector
Component elements of global tourism
The Tourism System
Elements of the tourism system
Tourist Motivations
Tourist consumer motivations and behaviours
Tourism Impacts
Environmental, Economic, Sociocultural and Sustainable Impacts of Tourism
Assessment Breakdown%
Course Work100.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Group Project This project will be completed and submitted by groups of 2-3 learners and will be based on producing an indepth itinerary for a specified group of tourists. 2,3,4 60.00 0 0 Week 8 0
Class Test This test will be completed online via Moodle. 1,2,3,4,5 40.00 0 0 Week 10 0
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Interative Lectures using a variety of classroom assessment techniques 3.00 Every Week 3.00
Directed Reading Readings as directed to supplement lectures 3.00 Every Week 3.00
Independent Study Learners will be required to review materials covered and provided in lectures 3.00 Every Week 3.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This course has no Part Time workload.
Recommended Book Resources
  • Cooper, Chris 2012, Essentials of Tourism, 1st Edition Ed., Prentice Hall [ISBN: 9780273724384]
  • Page, Stephen 2011, Tourism Management, An Introduction, 4th Edition Ed., Butterworth Heinemann [ISBN: 9780080969329]
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
DK_BEVNT_7 Bachelor of Arts in Event Management 1 Elective
DK_BHPMG_7 Bachelor of Arts in Hospitality Management 1 Elective
DK_BBSMA_D Bachelor of Business in Business and Management 1 Elective
DK_BBSTY_7 Bachelor of Business in Business and Technology 1 Elective
DK_BCPSS_6 Certificate in Pre-Sessional English 1 Elective
DK_BPRHE_6 Certificate in Preparation for Higher Education 1 Elective
650 Higher Certificate in Arts in Event Studies 1 Elective
653 Higher Certificate in Arts in Hospitality Skills (Exit Award) 1 Elective
DK_HHOST_6 Higher Certificate in Arts in Hospitality Studies 1 Elective
DK_BBSMA_C(?) Higher Certificate in Business in Business and Management 1 Elective
DK_BBSIS_C Higher Certificate in Business in Business and Technology 1 Elective