Full Title:Strategic Management
Language of Instruction:English
Module Code:EVNT B8005
 
Credits: 5
Valid From:Semester 1 - 2017/18 ( September 2017 )
Module Delivered in No Programmes
Module Description:This module introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry based case-studies. Students taking this module present and defend opinions by making judgement about information related to strategic management. Students will futher appraise and evaluate the entire strategic process.
Learning Outcomes:
On successful completion of this module the learner should be able to
  1. Analyse the external and internal environment.
  2. Critically analyse competitive strategy and strategic direction.
  3. Appraise the strategic implementation process.
  4. Conduct an evaluation of the international market entry strategies for tourism, hospitality and events organisations: theory and practice in a globalised economy.
 

Module Content & Assessment

Indicative Content
Introduction to Strategy
What is Strategy and why is it important. Strategy and Strategic Objectives. The Strategic Process
Internal and External Environments
Analysing the external environment and SWOT
Strategic Selection
Competitive strategy, strategic direction, methods and evaluation
Strategic Implementation and strategy in theory and practice
Strategic implementation for tourism, hospitality and events. International and global strategies
Assessment Breakdown%
Course Work50.00%
End of Module Formal Examination50.00%

Full Time

Course Work
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Project Students will be required to individually analyse the internal and external environment of a pre-seen case-study, and make recommendations for strategic selection and implementation to acheive competitive advantage. 1,3 50.00 0 0 Week 11 0
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Marks Out Of Pass Marks Assessment Date Duration
Formal Exam End of Semester Final Examination (Extended Essay-based Answers) 2,3,4 50.00 0 0 End-of-Semester 0
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload & Resources

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Through lectures you will study the process of strategic decision making in organisations. You will be encouraged to relate theory to current examples of strategy making and to analyse and review case studies and articles on real world strategic developments. 2.00 Every Week 2.00
Tutorial Seminars based on international case studies and course resources drawn from a variety of international contexts. Students taking this module should expect to become more global in outlook and as a result enhance their employability in the domestic and international organisations. 1.00 Every Week 1.00
Directed Reading Online forums to facilitate formative assessments, to encourage self and peer evaluation, self-development and learning. Help learners establish a network of experts, users, and other parties of interest. 2.00 Every Week 2.00
Independent Study Learners will be required to review material covered in lecturers and research independently 3.00 Every Week 3.00
Directed Reading Perscribed reading to support and compliment indicative content delivered in Lectures 1.00 Every Week 1.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Through lectures you will study the process of strategic decision making in organisations. You will be encouraged to relate theory to current examples of strategy making and to analyse and review case studies and articles on real world strategic developments. 2.00 Every Week 2.00
Tutorial Seminars based on international case studies and course resources drawn from a variety of international contexts. Students taking this module should expect to become more global in outlook and as a result enhance their employability in the domestic and international organisations. 1.00 Every Week 1.00
Directed Reading Online forums to facilitate formative assessments, to encourage self and peer evaluation, self-development and learning. Help learners establish a network of experts, users, and other parties of interest. 2.00 Every Week 2.00
Independent Study Learners will be required to review material covered in lecturers and research independently 3.00 Every Week 3.00
Directed Reading Prescribed reading to support and compliment indicative content delivered in Lectures 1.00 Every Week 1.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Resources
Recommended Book Resources
  • Campbell, David J., Edgar, David, Stonehouse, George 2011, Business strategy: an introduction, 3rd ed Ed., Palgrave Macmillan 3rd ed [ISBN: 9780230218581]
  • Evans, N 2015, Strategic Management for Tourism Hospitality and Events, 2nd Edition Ed., 15, Routledge New York [ISBN: 978-0-415-837]
  • Johnson, G., Scholes, K., and Whittingdon, R. 2008, Exploring Corporate Strategy, 8th Ed., Prentice Hall [ISBN: 978-0273711919]
  • Johnson, G., Scholes, K., and Whittingdon, R., 2011, Exploring Strategy: Text & Cases (9th Edition), (9th Edition) Ed., Prentice Hall; 9 edition (July 31, 2011) [ISBN: 978-0273732020]
  • Olsen, Michael D., West, Joseph J., Tse, Eliza Ching-Yick 2008, Strategic management in the hospitality industry, 3rd Ed., Pearson Prentice Hall [ISBN: 9780131196629]
  • Pitt, M. and Koufopoulos, D 2012, Essentials of Strategic Management, 1st Ed., 13, SAGE Publications London [ISBN: 9781849201865]
  • Thompson, Strickland, Gamble, Peteraf, Janes & Sutton 2013, Crafting and Executing -The Quest for Competitive Advantage, European Ed., McGraw- Hill Higher Education Uk
Supplementary Book Resources
  • Enz, Cathy A., Harrison, Jeffrey S 2010, Hospitality strategic management: concepts and cases, 2nd Ed., Wiley [ISBN: 9780470083598]
  • Routledge 2011, Handbook of hospitality strategic management, Routledge [ISBN: 9780080450797]
  • Tribe, John 2010, Strategy for tourism, Goodfellow [ISBN: 9781906884079]
Recommended Article/Paper Resources
Other Resources