Module Details

Module Code: DESG B8001
Full Title: Graphic Design
Valid From:: Semester 1 - 2013/14 ( September 2013 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 5
Module Owner:: Martina O'Neill
Departments: Unknown
Module Description: This module introduces participants to graphic design in its cultural, historical and technical contexts. The perspectives of the client, designer and public(s) involved in the design process will each be considered. Creative brainstorming and the use of the elements and principles of design to solve problems and communicate visually will be explored both in theory and in practice. Particular attention will be paid to the power images and the principles of ethical persuasion. The effect of visual communications upon high profile public relations campaigns and the theme of 'artwork as public relations ambassador' will be discussed and evaluated. Current and future trends in graphic design will be explored.Participants are expected to attend lectures, participate in lab classes and discussions and engage in directed reading and guided study.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Discuss, compare and contrast historical and current styles and trends in graphic design.
MLO2 Identify and apply the elements and principles of design.
MLO3 Interpret a client brief to design and produce a stylistically coherent, effective and targeted visual communication combining images and/or type.
MLO4 Select and use graphic design tools effectively to produce work for both the print and mobile online environments.
MLO5 Use motion graphics and interactive digital storytelling to communicate visually.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Typography
Introduction and history of typography
Elements and principles design
Exploration of the use of the elements and principles of design in graphic design.
Visual rhetoric
Types of representation.
The graphic design process
Client, creator and recipient perspectives.
Ethical persuasion
Principles of ethical persuasion.
Art and graphic design through the ages
Art movements and themes. Social upheaval and war. The poster. The industrial revolution and technological advances.
Digital graphic design
Graphic design and new technologies and trends.
Module Assessment
Assessment Breakdown%
Course Work60.00%
Final Examination40.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Project % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 3 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Participants will be required to develop and create a graphic design (Poster, logo etc.) in response to a client brief. The finished work will be created using image editing software such as Adobe Photoshop and in electronic format. A reflective journal of the design process will form part of this assignment.
Assessment Type Project % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 6 Learning Outcome 2,3,4
Duration in minutes 0
Assessment Description
Design and create a tribute/event website using a web authoring tool such as Adobe Dreamweaver with an external CSS stylesheet.
Assessment Type Project % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 9 Learning Outcome 3,4,5
Duration in minutes 0
Assessment Description
Interpret a client brief to create a motion graphic/animation using tools such as Adobe Flash, HTML5 canvas, Audacity etc.
Assessment Type Continuous Assessment % of Total Mark 10
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,2,3
Duration in minutes 0
Assessment Description
Attendance and participation in labs, brain-storming sessions and discussions.
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,3
Duration in minutes 0
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.00 1
Practical Contact No Description Every Week 2.00 2
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
 
Module Resources
Recommended Book Resources
  • Laurence King Publishing Ltd.. (2007), Graphic Design A New History, London, p.464, [ISBN: 978-1-85669-512-3].
  • John Barnicoat. (1973), Posters, a concise history, Reprinted 2003. Thames and Hudson Ltd., London, p.288, [ISBN: 0-500-20118-8].
  • Alan Pipes. (2008), Foundations of Art and Design, p.272, [ISBN: 978-1-85669-578-7].
  • Adrian Shaughnessy. (2005), How to be a Graphic Designer without losing your Soul., U.K., p.158, [ISBN: 978-1-85669-410-0].
  • Chapman and Chapman. (2009), Digital Multimedia, 3rd. p.732, [ISBN: 978-0470512166].
  • Victoria Squire. (2006), Getting it Right with Type, p.176, [ISBN: 978-1856694742].
This module does not have any article/paper resources
Other Resources
  • Website, www.w3c.org.
  • Website, www.creativereview.co.uk.
  • Website, www.commarts.com.