Module Details
Module Code: |
EVNT B8001 |
Full Title:
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Event Management for the PR Industry
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Valid From:: |
Semester 1 - 2013/14 ( September 2013 ) |
Language of Instruction: | |
Module Owner:: |
Liz Englishby
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Module Description: |
no description provided
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Module Learning Outcome |
On successful completion of this module the learner will be able to: |
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Module Learning Outcome Description |
MLO1 |
Develop the skills to conceptualise, plan, execute and evaluate an effective event plan. |
MLO2 |
Apply the tactics learned to develop an effective PR campaign for an event using appropriate online and offline media. |
MLO3 |
Critically evaluate the impacts of events. |
MLO4 |
Evaluate the effectiveness of an event in its aftermath and prepare a report |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Module Indicative Content |
Introduction to Event Management
Definition of Event Management
. Types of Events
. Stakeholders of an event
. Qualities of an event manager
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Impact of Events
Assessing the social, environmental, economic, developmental and political impacts of events
. Case Studies
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Event Planning Process
Strategic Planning process
. Creating and evaluating the event concept
. PEST and SWOT Analysis
. Operational Planning
. Event Vision
. Mission Statement
. SMART Objectives
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Venue Selection
Selecting a venue for an event
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Event Logistics
Gantt Chart
. Network Analysis
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Event Marketing
Preparing a Strategic Marketing Plan
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Event PR
Promoting the event using the range of online and offline media
. Developing a PR Program
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Sponsorship
Define sponsorship
. Why organisations sponsor events
. What we can sell to sponsors
. Identifying appropriate sponsors
. Elements of a sponsorship proposal
. Evaluating sponsors
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Sustainable Event Management
Making your event environmentally friendly
. Case Studies
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Module Assessment
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Assessment Breakdown | % |
Course Work | 50.00% |
Final Examination | 50.00% |
Module Special Regulation |
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AssessmentsFull Time On Campus
Reassessment Requirement |
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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DKIT reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time On Campus |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
Contact |
Lectures Supported by case studies and discussion |
Every Week |
3.00 |
3 |
Directed Reading |
Non Contact |
Students will be assigned current and seminal articles to review |
Every Week |
3.00 |
3 |
Independent Study |
Non Contact |
Analysis of case studies and readings |
Every Week |
3.00 |
3 |
Total Weekly Learner Workload |
9.00 |
Total Weekly Contact Hours |
3.00 |
This module has no Part Time On Campus workload. |
Module Resources
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Recommended Book Resources |
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Bowdin, G, McDonnell, I, Allen, J, O'Toole, W. (2010), Events Management, 3rd Edition. Butterworth Heinemann, [ISBN: 9781856178181].
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Goldblatt, J.J. (2010), Special Events, A New Generation and the Next Frontier, Wiley,, New York, [ISBN: 047044987X].
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Bowdin,G. (2012), Event Management, 3rd Edition. Routledge, [ISBN: 1856178188].
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Guy Masterman, Emma Wood. (2005), Innovative Marketing Communications, Strategies for the Events Industry, Imprint: Butterworth Heinemann, [ISBN: ISBN: 978-0-7506-6361-8].
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Getz, Donald. (2012), Event Studies, Routledge, [ISBN: 1136404791].
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Preston, CA. (2012), Event Marketing, How to Successfully promote events, festivals, conventions and expositions, Wiley, [ISBN: 1118110714].
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Jones, Meegan. (2012), Sustainable Event Management ; A Practical Guide, Routledge, [ISBN: 1136545026].
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Nigel Jackson. (2013), Promoting and Marketing Events: Theory and Practice, Taylor and Francis Group, [ISBN: 041566733X, 9780415667333].
| Supplementary Book Resources |
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Yeoman, Ian. (2004), Festival and Events Management, Routledge, [ISBN: 075065872X].
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Shone, A and Parry B. (2004), Successful Event Management, Continuum, London, [ISBN: 1844800768].
| This module does not have any article/paper resources |
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Other Resources |
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Journal, Event Management.
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Journal, International Journal of Events
Management Research.
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Journal, Event Industry News,
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Journal, Journal of Policy Research in Tourism,
Leisure and Events.
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Website, International Festival and Events
Association,
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Website, European Festival Association,
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Website, Event Solutions,
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Website, www.pcma.org.
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