Module Details

Module Code: EVNT B8001
Full Title: Event Management for the PR Industry
Valid From:: Semester 1 - 2013/14 ( September 2013 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 7.5
Module Owner:: Liz Englishby
Departments: Unknown
Module Description: no description provided
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Develop the skills to conceptualise, plan, execute and evaluate an effective event plan.
MLO2 Apply the tactics learned to develop an effective PR campaign for an event using appropriate online and offline media.
MLO3 Critically evaluate the impacts of events.
MLO4 Evaluate the effectiveness of an event in its aftermath and prepare a report
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Introduction to Event Management
Definition of Event Management . Types of Events . Stakeholders of an event . Qualities of an event manager
Impact of Events
Assessing the social, environmental, economic, developmental and political impacts of events . Case Studies
Event Planning Process
Strategic Planning process . Creating and evaluating the event concept . PEST and SWOT Analysis . Operational Planning . Event Vision . Mission Statement . SMART Objectives
Venue Selection
Selecting a venue for an event
Event Logistics
Gantt Chart . Network Analysis
Event Marketing
Preparing a Strategic Marketing Plan
Event PR
Promoting the event using the range of online and offline media . Developing a PR Program
Sponsorship
Define sponsorship . Why organisations sponsor events . What we can sell to sponsors . Identifying appropriate sponsors . Elements of a sponsorship proposal . Evaluating sponsors
Sustainable Event Management
Making your event environmentally friendly . Case Studies
Module Assessment
Assessment Breakdown%
Course Work50.00%
Final Examination50.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Group Project % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 2,4
Duration in minutes 0
Assessment Description
n/a
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,3,4
Duration in minutes 0
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures Supported by case studies and discussion Every Week 3.00 3
Directed Reading Non Contact Students will be assigned current and seminal articles to review Every Week 3.00 3
Independent Study Non Contact Analysis of case studies and readings Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
 
Module Resources
Recommended Book Resources
  • Bowdin, G, McDonnell, I, Allen, J, O'Toole, W. (2010), Events Management, 3rd Edition. Butterworth Heinemann, [ISBN: 9781856178181].
  • Goldblatt, J.J. (2010), Special Events, A New Generation and the Next Frontier, Wiley,, New York, [ISBN: 047044987X].
  • Bowdin,G. (2012), Event Management, 3rd Edition. Routledge, [ISBN: 1856178188].
  • Guy Masterman, Emma Wood. (2005), Innovative Marketing Communications, Strategies for the Events Industry, Imprint: Butterworth Heinemann, [ISBN: ISBN: 978-0-7506-6361-8].
  • Getz, Donald. (2012), Event Studies, Routledge, [ISBN: 1136404791].
  • Preston, CA. (2012), Event Marketing, How to Successfully promote events, festivals, conventions and expositions, Wiley, [ISBN: 1118110714].
  • Jones, Meegan. (2012), Sustainable Event Management ; A Practical Guide, Routledge, [ISBN: 1136545026].
  • Nigel Jackson. (2013), Promoting and Marketing Events: Theory and Practice, Taylor and Francis Group, [ISBN: 041566733X, 9780415667333].
Supplementary Book Resources
  • Yeoman, Ian. (2004), Festival and Events Management, Routledge, [ISBN: 075065872X].
  • Shone, A and Parry B. (2004), Successful Event Management, Continuum, London, [ISBN: 1844800768].
This module does not have any article/paper resources
Other Resources