Module Details

Module Code: BUSS B8018
Full Title: International Business
Valid From:: Semester 1 - 2013/14 ( September 2013 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 5
Module Owner:: David Coggans
Departments: Unknown
Module Description: no description provided
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Critically evaluate the factors that shape the globalisation process and the internationalisation of the firm; the impact of globalisation on firm strategy and operations; the evolution of strategy in multinational enterprises; specific modes of entry strategy such as FDI.
MLO2 Analyse the practice of evaluating business strategies in the light of changing business environment.
MLO3 Assess techniques designed to research, identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Traditional trade theories
n/a
Modern trade theories
n/a
Globalisation
n/a
Foreign Direct Investment
n/a
International Business Environment
n/a
Assessing and analysing markets
n/a
Corporate social responsibility
n/a
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Project % of Total Mark 70
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,3
Duration in minutes 0
Assessment Description
Group based project
Assessment Type Presentation % of Total Mark 30
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,3
Duration in minutes 0
Assessment Description
Presentation of group based project
No Project
No Practical
No Final Examination

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Facilitated workshops Every Week 3.00 3
Independent Study Non Contact Independent group work Every Week 6.00 6
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
 
Module Resources
Recommended Book Resources
  • Rugman, A. M., and S. Collinson. (2009), International Business, 5th edition. Pearson Educational Limited, [ISBN: 978027-3716-549].
Supplementary Book Resources
  • Ball, Donald. A., Geringer, M., S Minor, M., and Jeanne M. McNett. (2010), International Business – The Challenge of Global Competition, 12th. McGraw Hill, US, [ISBN: 978007-7318-833].
  • Stiglitz, J. (2002), Globalization and its Discontents, Penguin Books, England, [ISBN: 978014-1010-380].
This module does not have any article/paper resources
Other Resources