Module Indicative Content |
What is action research?
Fundamental Principles of Action Research
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Conducting Action research on PR practice
How to conduct meaningful Action research
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Writing a literature review
How to write a literature review
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Qualitative research methods
Introduction to relevant qualitative research methods for the PR project
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the qualitative research interview
How to conduct a qualitative interview
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Conducting focus groups
How to conduct an effective focus group
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Qualitative content analysis
The important of qualitative content analysis in PR research
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Writing the research project
Writing a quality research project
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Module Resources
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Recommended Book Resources |
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Stringer, E. (2014), Action Research, 4th. Sage, [ISBN: 9780761917137].
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Daymon, C & Holloway, I. (2011), Qualitative Research Methods in Public Relations and Marketing Communications, 2nd. Routledge.
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Supplementary Book Resources |
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Watson, T & Noble, P. (2014), Evaluating Public Relations, 3rd. Kogan Page, [ISBN: 9780749468897].
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Heath, R. (2013), Encyclopedia of Public relations Vol 2, 2nd. Sage, [ISBN: 9781452240794].
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This module does not have any article/paper resources |
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Other Resources |
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Website, Aral. Action Research resource papers,
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Website, Whaling, H. HOW TO Write a PR Plan: Situation
Analysis, Research and
Goals/Strategy/Objectives,
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