Module Details

Module Code: MEDA B8004
Full Title: Media Studies
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 5
Module Owner:: Eileen Murphy
Departments: Unknown
Module Description: The student will learn to analyse the social and cultural roles of both the traditional (television and print media) and the newer media (Internet and digital media). They will be introduced to a variety of media forms, and will explore the ways in which media texts are both composed and received in contemporary society.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Analyse the central role played by the media in the production of contemporary culture.
MLO2 Evaluate the impact of economic and political power on ownership, control and regulation of media industries.
MLO3 Compare models of audience behaviour.
MLO4 Analyse and interpret a variety of media forms and texts.
MLO5 Critique contemporary debates on new media
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Introduction to Media Studies
What does the study of media entail
Media as industry
Does it matter who owns the media?
The Media landscape in Ireland
Main media outlets, ownership types and target audiences.
Media regulation
The challenges and conflicts in regulating media content.
Media Audience from passive dupes to interactive producers.
Understanding contemporary media audience.
Media Representations
The responsibility of representation
Stanley Cohen and 'moral panics'
Responsible media coverage.
The internet as public sphere?
New media - new challenges.
Module Assessment
Assessment Breakdown%
Course Work70.00%
Final Examination30.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Essay % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 10 Learning Outcome 1
Duration in minutes 0
Assessment Description
A 2,500 word essay on an topic of contemporary relevance in Media Studies, e.g. "Does it matter who owns the media?"
Assessment Type Presentation % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing S1 Week 7 Learning Outcome 1,4
Duration in minutes 15
Assessment Description
A presentation outlining the findings of primary research carried out in the area of media representations.
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing End-of-Semester Learning Outcome 1,4,5
Duration in minutes 120
Assessment Description
End-of-Semester Final Examination

Part Time On Campus

Course Work
Assessment Type Essay % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 10 Learning Outcome 1
Duration in minutes 0
Assessment Description
A 2,500 word essay on an topic of contemporary relevance in Media Studies, e.g. "Does it matter who owns the media?"
Assessment Type Presentation % of Total Mark 30
Marks Out Of 100 Pass Mark 30
Timing S1 Week 7 Learning Outcome 1,4
Duration in minutes 15
Assessment Description
A presentation outlining the findings of primary research carried out in the area of media representations.
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing End-of-Semester Learning Outcome 1,4,5
Duration in minutes 120
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
A 2,500 word essay on an topic of contemporary relevance in Media Studies, e.g. "Does it matter who owns the media?"
Repeat exam

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Tutorial Contact No Description Every Week 1.00 1
Directed Reading Non Contact No Description Every Week 2.00 2
Independent Study Non Contact No Description Every Week 4.00 4
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
 
Module Resources
Recommended Book Resources
  • Devereux, E. (2013), Understanding the Media, 3rd. Sage, [ISBN: 9781446248805].
  • Lloyd, J & Toogood, L. (2015), Journalism and PR: news media and public relations in the digital age, I.B. Taurus.
  • Horgan, J & Flynn, R. (2017), Irish Media: a critical history, Four Courts Press, [ISBN: 9781846826542].
  • Balbi, G & Magauddi, P. (2018), A History of Digital Media, 1st. Routledge, [ISBN: 9781138630222].
  • Branston, G & Stafford, R. (2010), The Media Student's Book, 5th. Routledge.
Supplementary Book Resources
  • McQuail, D. (2010), McQuail's Mass Communication Theory, 6th. Sage.
This module does not have any article/paper resources
Other Resources