Module Indicative Content |
Introduction to Media Studies
What does the study of media entail
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Media as industry
Does it matter who owns the media?
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The Media landscape in Ireland
Main media outlets, ownership types and target audiences.
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Media regulation
The challenges and conflicts in regulating media content.
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Media Audience from passive dupes to interactive producers.
Understanding contemporary media audience.
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Media Representations
The responsibility of representation
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Stanley Cohen and 'moral panics'
Responsible media coverage.
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The internet as public sphere?
New media - new challenges.
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DKIT reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Devereux, E. (2013), Understanding the Media, 3rd. Sage, [ISBN: 9781446248805].
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Lloyd, J & Toogood, L. (2015), Journalism and PR: news media and public relations in the digital age, I.B. Taurus.
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Horgan, J & Flynn, R. (2017), Irish Media: a critical history, Four Courts Press, [ISBN: 9781846826542].
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Balbi, G & Magauddi, P. (2018), A History of Digital Media, 1st. Routledge, [ISBN: 9781138630222].
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Branston, G & Stafford, R. (2010), The Media Student's Book, 5th. Routledge.
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Supplementary Book Resources |
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McQuail, D. (2010), McQuail's Mass Communication Theory, 6th. Sage.
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This module does not have any article/paper resources |
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Other Resources |
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Website, online editor Irish Times. (2013), Building an Irish Times website for the
new digital era,
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