Module Details

Module Code: ENES E8006X
Full Title: Creativity & Innovation 2014 update
Valid From: Semester 1 - 2014/15 ( September 2014 )
Language of Instruction:English
Duration: 1 Semester
Credits: 5
Module Owner:: Philip Purcell
Departments: Unknown
Module Description: This module provides students with a comprehensive understanding of the role of creativity and innovation in the pursuit of opportunities and added value in the life cycle of an enterprise.
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Appraise the need for creativity and innovation within a business environment.
MLO2 Recognise entrepreneurship as a component of economic and social development.
MLO3 Assess the role of innovation in the context of the business development process
MLO4 Evaluate failure as an element of risk within a business model.
MLO5 Utilise environmental awareness as a means to innovate, create value and build competitive advantage. Recognise nature as a potential source of creative thinking and innovation.
MLO6 Critically assess the role of networking in the identification of potential business opportunities.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Module Indicative Content
Creativity and Innovation
Creativity versus innovation, Fundamentals of creative thinking, The individual and creative thinking, Barriers to creative thinking, Creative thinking to generate innovation, Idea Generation Techniques.
Entrepreneurship, The entrepreneur, Entrepreneurial traits, Entrepreneurship as a career, Intrapreneurship, The global entrepreneurship monitor, Case studies of entrepreneurs.
From innovation to entrepreneurship, Managing for innovation, The innovation process, Product and cycle times, Intellectual property, Recognising and screening ideas for potential opportunities.
Business Failure
The concept of business failure, Reasons for success and failure in new ventures, The Role of innovation at the turnaround Stage, Learning from business failure, Fear of failure and risk taking.
Environmental Innovation
Biomimicry, Design for the environment, Life cycle analysis, Eco-efficiency, Opportunities from the sustainable environment, Role of innovation for business development and sustainability.
The concept of networking, Individual networking, Business networking, Open innovation, Developing clusters, Crowd innovation and sourcing, Provide platforms where students will have the opportunity to develop networking skills, Engaging in student enterprise activities, Enhancing student entrepreneurial experience (e.g. inviting guest speakers).
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation


Full Time

Course Work
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 2 Learning Outcome 1,2,3
Duration in minutes 0
Assessment Description
Innovative skills evaluation
Assessment Type Presentation % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 5 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Based on Module content
Assessment Type Project % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 8 Learning Outcome 1,2,3,4,5
Duration in minutes 0
Assessment Description
Research project related to module content.
Assessment Type Performance Evaluation % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 11 Learning Outcome 1,2,3,4,5,6
Duration in minutes 0
Assessment Description
Innovation project related to module content
Assessment Type Project % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 14 Learning Outcome 2,3,4
Duration in minutes 0
Assessment Description
Research project related to module content
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.
Reassessment Description
This module is 100% continuous assessment. Therefore it is possible that reassessment of this module will be offered solely on the basis of an element or elements of coursework

DKIT reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures based on the module content Every Week 2.00 2
Tutorial Contact Tutorials aligned to module content Every Week 1.00 1
Directed Reading Non Contact Directed reading in line with module content Every Week 2.00 2
Independent Study Non Contact Independent study carried out by the student Every Week 4.00 4
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
Module Resources
Recommended Book Resources
  • John Bessant & Joe Tidd. (2011), Innovation & Entrepreneurship, first. 13, John Wiley & Sons, UK, p.589, [ISBN: 97804700711446].
  • Tom Kelley & David Kelley. (2013), Creative Confidence, 1st. 8, William Collins, UK, p.288, [ISBN: 9780007517978].
  • Pervaiz Ahmed & Charles Shepard. (2010), Innovation Management, 1st. 14, Prentice Hall, p.552, [ISBN: 9780273683766].
  • Colm O Gorman & James Cummingham. (2007), Enterprise in Action, 3rd. 13, Oak Tree Press, Ireland, p.302, [ISBN: 9781904887171].
  • Keith Goffin & Rick Mitchell. (2010), Innovation Management, second. Palgrave, [ISBN: 9780230205826].
  • Rory Burke. (2006), Entrepreneur Toolkit, 1st. 14, Burke Publications, USA, p.157, [ISBN: 9780958239141].
  • Edward Lumsdaine and Martin Binks. (2007), Entrepreneurship, From Creativity to Innovation, Trafford Publication, [ISBN: 142510472X].
  • Paul Burns. (2010), Entrepreneurship & Small Business, 3rd. 18, Palgrave Macmillan, UK, p.516, [ISBN: 9780230247802].
  • David Rae. (2007), Entrepreneurship-From opportunity to action, Palgrave MacMillan, [ISBN: 978-4039-4175-6].
  • Janine Benyus. (2002), Biomimicry, Harper, [ISBN: 9780060533229].
Supplementary Book Resources
  • David O Sullivan & Laurance Dooley. (2009), Applying Innovation, first. Sage Publications, [ISBN: 9781412954549].
  • Paul Trot. (2011), Innovation Management & New Product Development, 5th. 16, Pearson, UK, p.648, [ISBN: 9780273736561].
Recommended Article/Paper Resources
  • Harvard Press. Harvard Business Review.
  • Wiley-Blackwell. The Journal of Product Innovation Management.
  • Dkit Database Library. Business Source Complete.
  • Dkit Database Library. Academic Source Complete.
  • IP Publishing Ltd. Journal of Entrepreneurship and Innovation.
Supplementary Article/Paper Resources
  • Routledge. Journal of Change Management.
Other Resources