Module Details

Module Code: ENGR E8018
Full Title: New Venture Development 2014
Valid From: Semester 1 - 2014/15 ( September 2014 )
Language of Instruction:English
Duration: 2 Semesters
Credits: 10
Module Owner:: Peter Ryan
Departments: Unknown
Module Description: New venture Development is a core activity for Entrepreneurship programmes. The module is the focal point at which the studies undertaken in other modules are applied to a real world project. A business proposal is taken from concept through the development, assessment, prototyping and redesign stages. The financial, sales, marketing, manufacturing aspects of the idea are developed to finally produce a real world business plan and proposal which could be presented to an investor.
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Identify and assess a new venture opportunity
MLO2 Critically evaluate a proposal with reference to competition and market placement
MLO3 Produce, appraise and modify working prototypes and / or simulations / models to test the feasibility and performance of the proposed design solution / service provision.
MLO4 Develop detailed design solutions including CAD drawings and solid models where appropriate or full service simulation.
MLO5 Conduct a critical analysis of the design, with reference to the project brief provided.
MLO6 Generate appropriate support documentation for the product.
MLO7 Manage the development of a full business plan and argue the relative merits of their case
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Module Indicative Content
Technical Documentation.
Identification of the documentation required. How should it be presented. Who needs what? How much detail should I give?
Model/process development and testing.
Planning the process, time-line and resources. Change management. Stress testing. Business modeling. Comparing options and optimal selection criteria
Supporting the Venture concept
Is it mine? (IP) Finding the relevant information. How to survey the customers. What does the survey tell you?,
Formulation of the business plan.
What is the business? How will it work? Who pays to set it up? Who owns it afterwards? Who are the customers? Will they buy? The detail which must be included. Where to find backers / investors.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation


Full Time

Course Work
Assessment Type Project % of Total Mark 60
Marks Out Of 0 Pass Mark 0
Timing Sem 2 End Learning Outcome 3,4,5,6
Duration in minutes 0
Assessment Description
Project to include model where app. plus full documentation
Assessment Type Presentation % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Sem 2 End Learning Outcome 2,3,5,6
Duration in minutes 0
Assessment Description
Presentation of Semester Project
Assessment Type Oral Examination/Interview % of Total Mark 10
Marks Out Of 0 Pass Mark 0
Timing Sem 2 End Learning Outcome 5,6,7
Duration in minutes 0
Assessment Description
Individaul Interview
Assessment Type Other % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,2,3,5
Duration in minutes 0
Assessment Description
Mini projects (class based) over semester
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.
Reassessment Description
Students must resubmit all relevant materials in consultation with the module supervisor with possible alterations as required.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class Based Theory Every Week 2.00 2
Tutorial Contact Business Development Every Week 1.00 1
Directed Reading Non Contact Development of Core project with RDC, business advisors etc Every Week 2.00 2
Independent Study Non Contact Independent study of thematic areas relevant to the subjet Every Week 2.00 2
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
Module Resources
Recommended Book Resources
  • Kennedy, W. (2006), So what? who cares? why you?®, Wendy Kennedy Inc..
  • Bridge, S., O’Neill, K and Martin, F.. (2008), Understanding Enterprise: Entrepreneurship and Small Business, 2008/3rd. Palgrave Macmillan.
  • Cooney, T.M. and Hill, S.. (2002), New Venture Creation in Ireland., Oak Tree Press.
  • Hegarty, C and Frederick, H.. (2006), Sources Funding for Irish Entrepreneurs, 2006/1st. Online / Self Published.
  • Henry, C.. (2007), Ernst and Young Entrepreneur of the Year Case Series, Blackhall Publishing.
  • Ulrich K, Eppinger S. (2007), Product Design and Development, 2007/2nd. McGraw Hill.
This module does not have any article/paper resources
Other Resources
  • [website],