Module Details

Module Code: HOSP B8Z03
Full Title: Responsible Tourism
Valid From:: Semester 1 - 2014/15 ( September 2014 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 5
Module Owner:: Lorraine Dunne
Departments: Unknown
Module Description: This module provides the students with a comprehensive understanding of the evolution of Responsible Tourism and the ability of destinations to apply the principles of responsible tourism for the future benefit of the community.
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Evaluate the concept of Responsible Tourism.
MLO2 Assess the economic impact on a destination of the application of Responsible Tourism.
MLO3 Appraise the responsibility of stakeholders in the management of the destinations natural environment.
MLO4 Examine the impact of Responsible Tourism on the heritage and culture within a destination.
MLO5 Evaluate existing marketing plans within tourism destinations.
MLO6 Evaluate the overarching concept of Responsible Tourism and all stakeholder involvement.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Module Indicative Content
Responsible Tourism
Introduction to Responsible tourism, who takes responsibility for making tourism more sustainable.
Economic Dimensions
Local economic development and poverty reduction.
Natural Resources and Environmental Impact.
The management of natural resources in environmental impacts and conservation.
Social Inclusion
The social impact of responsible tourism, management of cultural heritage.
Marketing Responsible Tourism
The development of marketing in a responsible tourism destination considering the type of tourist and specific destination.
Online Marketing Strategies
The development of online marketing within the overall marketing plan, implementation of digital and online marketing tools.
Responsible Tourism in Destinations
Development of overall responsible tourism within the destination, public and private stakeholder involvement.
Module Assessment
Assessment Breakdown%
Course Work40.00%
Final Examination60.00%
Module Special Regulation


Full Time On Campus

Course Work
Assessment Type Group Project % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,4,5,6
Duration in minutes 0
Assessment Description
The analysis, evaluation and re-design of marketing plans within tourism destinations to critique the extent of their responsible tourism practices .
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 60
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,3,4,6
Duration in minutes 0
Assessment Description
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
Module Resources
This module does not have any book resources
Recommended Article/Paper Resources
  • Goodwin, Harold. (2014), Responsible Tourism and the Green Economy, Green Growth & Travelism, p.133.
Other Resources