Module Details
Module Code: |
EVNT B8Z01 |
Full Title:
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International Conference and Events Management
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Valid From:: |
Semester 1 - 2014/15 ( September 2014 ) |
Language of Instruction: | English |
Module Owner:: |
Maria RoddyFreyne
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Module Description: |
The aim of this module is give learners an opportunity to study in-depth and engage with the current trends and future issues within the conference and events industry
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Module Learning Outcome |
On successful completion of this module the learner will be able to: |
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Module Learning Outcome Description |
MLO1 |
Critically review the varying stakeholder roles in the planning and management of events |
MLO2 |
Develop a comprehensive understanding of ethical and environmental issues within the events industry |
MLO3 |
Evaluate the concept of service quality and its relevance to the event industry |
MLO4 |
Identify appropriate sales strategies for destinations and venues |
MLO5 |
Evaluate trends in the global conference meetings and events industries |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Module Indicative Content |
Sustainability
Definitions of Sustainability; Dimension of Sustainability within Events: Competitiveness, Sustainable Suppliers, Indicators and Tools for Sustainable Event Management
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Business Ethics
Ethical dilemmas, Impacts of decisions, risk management, legal considerations
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Stakeholders
Event industry suppliers and intermediaries
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Service quality
Models of Service Quality, Quality Standards, British Standard BS8901: Sustainable Event Management; ISO 14000 Environmental Management; Best-Practice Criteria: Carbon Emissions
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Sales strategies
Destination and venue selling, enquiry handling, site inspections, sales proposals, bids and action plans
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Trends in the global industry
Future challenges,supply and demand, cost pressures, technology.
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Module Assessment
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Assessment Breakdown | % |
Course Work | 50.00% |
Final Examination | 50.00% |
Module Special Regulation |
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AssessmentsFull Time On Campus
DKIT reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time On Campus |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
Contact |
Interactive lectures using a variety of classroom assessment techniques |
Every Week |
2.00 |
2 |
Independent Study |
Non Contact |
Learners will be required to review material covered in lectures and in online activities |
Every Week |
3.00 |
3 |
Lecturer Supervised Learning |
Contact |
Online activities |
Every Week |
1.00 |
1 |
Directed Reading |
Non Contact |
Readings as directed to supplement lectures and online activites |
Every Week |
3.00 |
3 |
Total Weekly Learner Workload |
9.00 |
Total Weekly Contact Hours |
3.00 |
This module has no Part Time On Campus workload. |
Module Resources
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Recommended Book Resources |
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Samuel deBlanc Goldblatt. (2012), The Complete Guide to Greener Meetings and Events, Wiley.
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Elizabeth V. Henderson, Mariela McIlwraith. (2013), Ethics and Corporate Social Responsibility in the Meetings and Events Industry, Wiley.
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Tomas Pernecky & Michael Lück. (2013), Events, Society and Sustainability: Critical and Contemporary Approaches, Routledge Advances in Event Research Series.
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Joe Goldblatt. (2011), Special Events: A New Generation and the Next Frontier, Sixth. chapters 6,11,12,13, Wiley.
| This module does not have any article/paper resources |
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Other Resources |
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Website,
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Website,
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Website,
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