Module Details

Module Code: EVNT B8Z01
Full Title: International Conference and Events Management
Valid From:: Semester 1 - 2014/15 ( September 2014 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 10
Module Owner:: Maria RoddyFreyne
Departments: Unknown
Module Description: The aim of this module is give learners an opportunity to study in-depth and engage with the current trends and future issues within the conference and events industry
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Critically review the varying stakeholder roles in the planning and management of events
MLO2 Develop a comprehensive understanding of ethical and environmental issues within the events industry
MLO3 Evaluate the concept of service quality and its relevance to the event industry
MLO4 Identify appropriate sales strategies for destinations and venues
MLO5 Evaluate trends in the global conference meetings and events industries
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Module Indicative Content
Definitions of Sustainability; Dimension of Sustainability within Events: Competitiveness, Sustainable Suppliers, Indicators and Tools for Sustainable Event Management
Business Ethics
Ethical dilemmas, Impacts of decisions, risk management, legal considerations
Event industry suppliers and intermediaries
Service quality
Models of Service Quality, Quality Standards, British Standard BS8901: Sustainable Event Management; ISO 14000 Environmental Management; Best-Practice Criteria: Carbon Emissions
Sales strategies
Destination and venue selling, enquiry handling, site inspections, sales proposals, bids and action plans
Trends in the global industry
Future challenges,supply and demand, cost pressures, technology.
Module Assessment
Assessment Breakdown%
Course Work50.00%
Final Examination50.00%
Module Special Regulation


Full Time On Campus

Course Work
Assessment Type Project % of Total Mark 30
Marks Out Of 0 Pass Mark 0
Timing S1 Week 8 Learning Outcome 3,4
Duration in minutes 0
Assessment Description
Industry project on practices within an event organisation
Assessment Type Continuous Assessment % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing S1 Week 6 Learning Outcome 2,5
Duration in minutes 0
Assessment Description
Individual e-portfolio covering research of current issues and trends in the international conference and events industry
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,3,5
Duration in minutes 0
Assessment Description
End-of-Semester Final Examination

DKIT reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Interactive lectures using a variety of classroom assessment techniques Every Week 2.00 2
Independent Study Non Contact Learners will be required to review material covered in lectures and in online activities Every Week 3.00 3
Lecturer Supervised Learning Contact Online activities Every Week 1.00 1
Directed Reading Non Contact Readings as directed to supplement lectures and online activites Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time On Campus workload.
Module Resources
Recommended Book Resources
  • Samuel deBlanc Goldblatt. (2012), The Complete Guide to Greener Meetings and Events, Wiley.
  • Elizabeth V. Henderson, Mariela McIlwraith. (2013), Ethics and Corporate Social Responsibility in the Meetings and Events Industry, Wiley.
  • Tomas Pernecky & Michael Lück. (2013), Events, Society and Sustainability: Critical and Contemporary Approaches, Routledge Advances in Event Research Series.
  • Joe Goldblatt. (2011), Special Events: A New Generation and the Next Frontier, Sixth. chapters 6,11,12,13, Wiley.
This module does not have any article/paper resources
Other Resources