Module Details

Module Code: HOSP B8Z04
Full Title: Strategic Management
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Brianain Erraught
Departments: Unknown
Module Description: This module introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry based case-studies. Students taking this module present and defend opinions by making judgement about information related to strategic management. Students will further appraise and evaluate the entire strategic process.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Analyse the external and internal environment.
MLO2 Critically analyse competitive strategy and strategic direction.
MLO3 Appraise the strategic implementation process.
MLO4 Conduct an evaluation of the international market entry strategies for tourism, hospitality and events organisations: theory and practice in a globalised economy.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Introduction to Strategy
Strategy - what it is and why strategy is important to organisations in Tourism, Hospitality and Events. Strategic Objectives. The Strategic Process
External and Internal Environments
Analysing the External Environment using the STEEP Model [PESTLE] and Internal Analysis using the SWOT Model.
Strategic Selection
Competitive Strategies - Differentiation, Cost Leadership, Focus and Hybrid. Strategic choices for Tourism Hospitality and Event Industries.
Strategic Implementation
Competencies and Resources. Strategic Evaluation.
Module Assessment
Assessment Breakdown%
Project50.00%
Final Examination50.00%
Module Special Regulation
 

Assessments

Full-time

No Course Work
Project
Assessment Type Project % of Total Mark 50
Marks Out Of 100 Pass Mark 40
Timing S1 Week 9 Learning Outcome 1,3
Duration in minutes 0
Assessment Description
Students will be required to individually analyse the internal and external environment of a pre-seen case-study, and make recommendations for strategic selection and implementation to achieve competitive advantage.
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 100 Pass Mark 40
Timing End-of-Semester Learning Outcome 2,3,4
Duration in minutes 0
Assessment Description
End of Semester Final Examination (Extended Essay-based Answers)
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Interactive Lectures using a variety of lecturing techniques Every Week 2.00 2
Tutorial Contact Individual and group tutorials using blended approaches Every Week 1.00 1
Online (Contact) Contact Online forums via Moodle to facilitate formative assessments, to encourage self and peer evaluation and self-development Every Week 2.00 2
Directed Reading Non Contact Perscribed reading to support and compliment indicative content delivered in Lectures Every Week 1.00 1
Independent Study Non Contact Learners will be required to review material covered in lecturers and research independently Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 5.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Interactive lectures using a variety of lecturing techniques Every Week 2.00 2
Tutorial Contact Individual and group tutorials using blended approaches Every Week 1.00 1
Online (Contact) Contact Online forums via Moodle to facilitate formative assessments, to encourage self and peer evaluation and self-development Every Week 2.00 2
Directed Reading Non Contact Perscribed reading to support and compliment indicative content delivered in Lectures Every Week 1.00 1
Directed Reading Non Contact Learners will be required to review material covered in lecturers and research independently Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 5.00
 
Module Resources
Recommended Book Resources
  • Evans, N.. (2015), Strategic Management for Tourism Hospitality and Events, 2. 15, Routledge, Oxon Uk, [ISBN: 978-0-415-837].
Supplementary Book Resources
  • Campbell, D.J. Edgar, D. Stonehouse, G.. (2011), Business Strategy - an Introduction, 3. 9, Macmillian, London, p.362, [ISBN: 9780230218518].
  • Enz, C. Harrison, A. Jeffrey, S.. (2010), Hospitality Strategic Management - Concepts and Cases, 2. Wiley and Sons., p.676, [ISBN: 9780470083598].
  • Johnson, G. Scholes, K. Whittingdon, R. Angwin, D.. (2017), Exploring Corporate Strategy - Texts and Cases, 9. 12, Pearson, UK, [ISBN: 9781292145129].
  • Olsen, M.D. Joseph, J. Tse, E.. (2008), Strategic Management in the Hospitality Industry, 1. 12, Pearson Prentice Hall, UK, [ISBN: 9780131196629].
  • Olsen, M. Zhao, J.. (2008), Handbook of Hospitality Strategic Management, 1. Elsevier, [ISBN: 9781136439513].
  • Pitt, M. Koufopoulos, D.. (2012), Essentials of Strategic Management, 1. 10, SAGE Publications, Oxon UK, [ISBN: 9781849201865].
  • Tribe, J.. (2010), Strategy for Tourism, Goodfellow Publishers Ltd., [ISBN: 978-190688407].
  • Thompson, A. Strickland, A.J. Gamble, J.. (2007), Crafting and Executing Strategy -The Quest for Competitive Advantage, McGraw-Hill Eductation, USA, [ISBN: 978-007338124].
Supplementary Article/Paper Resources
Other Resources