Module Details

Module Code: EVNT B8005
Full Title Strategic Management
Valid From: Semester 1 - 2017/18 ( September 2017 )
Language of Instruction:English
Duration: 1 Semester
Credits: 5
Module Owner: Karen Commins
Departments: Unknown
Module Description: This module introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry based case-studies.
Students taking this module present and defend opinions by making judgement about information related to strategic management. Students will futher appraise and evaluate the entire strategic process.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Analyse the external and internal environment.
MLO2 Critically analyse competitive strategy and strategic direction.
MLO3 Appraise the strategic implementation process.
MLO4 Conduct an evaluation of the international market entry strategies for tourism, hospitality and events organisations: theory and practice in a globalised economy.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Introduction to Strategy
What is Strategy and why is it important. Strategy and Strategic Objectives. The Strategic Process
Internal and External Environments
Analysing the external environment and SWOT
Strategic Selection
Competitive strategy, strategic direction, methods and evaluation
Strategic Implementation and strategy in theory and practice
Strategic implementation for tourism, hospitality and events. International and global strategies
Module Assessment
Assessment Breakdown%
Course Work50.00%
Final Examination50.00%
Module Special Regulation
 

Assessments

Full Time

Course Work
Assessment Type Project % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing Week 11 Learning Outcome 1,3
Duration in minutes 0
Assessment Description
Students will be required to individually analyse the internal and external environment of a pre-seen case-study, and make recommendations for strategic selection and implementation to acheive competitive advantage.
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 2,3,4
Duration in minutes 0
Assessment Description
End of Semester Final Examination (Extended Essay-based Answers)
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Through lectures you will study the process of strategic decision making in organisations. You will be encouraged to relate theory to current examples of strategy making and to analyse and review case studies and articles on real world strategic developments. Every Week 2.00 2
Tutorial Contact Seminars based on international case studies and course resources drawn from a variety of international contexts. Students taking this module should expect to become more global in outlook and as a result enhance their employability in the domestic and international organisations. Every Week 1.00 1
Directed Reading Non Contact Online forums to facilitate formative assessments, to encourage self and peer evaluation, self-development and learning. Help learners establish a network of experts, users, and other parties of interest. Every Week 2.00 2
Independent Study Non Contact Learners will be required to review material covered in lecturers and research independently Every Week 3.00 3
Directed Reading Non Contact Perscribed reading to support and compliment indicative content delivered in Lectures Every Week 1.00 1
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Through lectures you will study the process of strategic decision making in organisations. You will be encouraged to relate theory to current examples of strategy making and to analyse and review case studies and articles on real world strategic developments. Every Week 2.00 2
Tutorial Contact Seminars based on international case studies and course resources drawn from a variety of international contexts. Students taking this module should expect to become more global in outlook and as a result enhance their employability in the domestic and international organisations. Every Week 1.00 1
Directed Reading Non Contact Online forums to facilitate formative assessments, to encourage self and peer evaluation, self-development and learning. Help learners establish a network of experts, users, and other parties of interest. Every Week 2.00 2
Independent Study Non Contact Learners will be required to review material covered in lecturers and research independently Every Week 3.00 3
Directed Reading Non Contact Prescribed reading to support and compliment indicative content delivered in Lectures Every Week 1.00 1
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Campbell, David J., Edgar, David, Stonehouse, George. (2011), Business strategy: an introduction, 3rd ed. Palgrave Macmillan 3rd ed, [ISBN: 9780230218581].
  • Evans, N. (2015), Strategic Management for Tourism Hospitality and Events, 2nd Edition. 15, Routledge, New York, p.689, [ISBN: 978-0-415-837].
  • Johnson, G., Scholes, K., and Whittingdon, R.. (2008), Exploring Corporate Strategy, 8th. Prentice Hall, [ISBN: 978-0273711919].
  • Johnson, G., Scholes, K., and Whittingdon, R.,. (2011), Exploring Strategy: Text & Cases (9th Edition), (9th Edition). Prentice Hall; 9 edition (July 31, 2011), [ISBN: 978-0273732020].
  • Olsen, Michael D., West, Joseph J., Tse, Eliza Ching-Yick. (2008), Strategic management in the hospitality industry, 3rd. Pearson Prentice Hall, [ISBN: 9780131196629].
  • Pitt, M. and Koufopoulos, D. (2012), Essentials of Strategic Management, 1st. 13, SAGE Publications, London, p.451, [ISBN: 9781849201865].
  • Thompson, Strickland, Gamble, Peteraf, Janes & Sutton. (2013), Crafting and Executing -The Quest for Competitive Advantage, European. McGraw- Hill Higher Education, Uk.
Supplementary Book Resources
  • Enz, Cathy A., Harrison, Jeffrey S. (2010), Hospitality strategic management: concepts and cases, 2nd. Wiley, [ISBN: 9780470083598].
  • Routledge. (2011), Handbook of hospitality strategic management, Routledge, [ISBN: 9780080450797].
  • Tribe, John. (2010), Strategy for tourism, Goodfellow, [ISBN: 9781906884079].
Recommended Article/Paper Resources
Other Resources
 
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