Module Details

Module Code: PROJ B7016
Full Title: Industry Project
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 30
Module Owner:: John Sisk
Departments: Unknown
Module Description: This research project is an opportunity for students to integrate and build upon learning from modules in the
earlier stages of the degree. It allows students to research and report on a topic relating to their studies in
Digital Marketing, Public Relations and Business Communication in order to familiarise themselves with the Industry; build up a network of
contacts; and contribute to the scholarship of Digital Marketing, PR & Communication by advancing knowledge on one aspect of the
profession. Through this study, the student will produce a substantial piece of work that will be of great
value in his/her undergraduate portfolio of work.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Conduct a full investigation into an issue relevant to the Digital Marketing or MarComm industry, using both primary and secondary research methods.
MLO2 Conduct a literature review and appraise the body of published work on the subject
MLO3 Write a detailed report on the project.
MLO4 Assess the impact of the findings on contemporary Digital Marketing and MarComm practice.
MLO5 Communicate effectively with industry professionals to compare findings to actual practice.
MLO6 Create a set of recommendations for industry professionals based on the research findings.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Project Topic
The student, in consultation with a supervisor, will identify an area of research within the Digital Marketing, MarCom industry in Ireland and undertake a full investigation of an agreed hypothesis. The topic should explore a trend or emerging issue in the Digital Marketing & MarComm industry that warrants some attention and research.
Methodology
The student should carry out both primary and secondary research to develop the study in close consultation with industry players, as agreed with the supervisor.
Reporting
The student should write up findings according to academic report guidelines taught earlier in the programme, using the Harvard Referencing System.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Portfolio % of Total Mark 100
Marks Out Of 100 Pass Mark 40
Timing S1 Week 12 Learning Outcome 1,2,3,4,5,6
Duration in minutes 0
Assessment Description
The student should produce a 5,000-6,000
word report on the chosen topic, including
the following: - Abstract; Introduction &
Rationale; Literature Review; Design &
Methodology; Findings & Discussion;
Conclusion; Recommendations;
Bibliography; Appendices.
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer Supervised Learning (non-contact) Non Contact The student should produce a 5,000-6,000 word report on the chosen topic, including the following: - Abstract; Introduction & Rationale; Literature Review; Design & Methodology; Findings & Discussion; Conclusion; Recommendations; Bibliography; Appendices. Regular briefings/meetings will be held between the student and his/her tutor assigned to work with the students. Every Week 5.00 5
Independent Study Non Contact A student is expected to be fully engaged with the project. Every Week 35.00 35
Total Weekly Learner Workload 40.00
Total Weekly Contact Hours 5.00
This module has no Part-time workload.
 
Module Resources
This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources