Module Details

Module Code: MRKT B7015
Full Title: Contemporary Marketing & Communication
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Liz Englishby
Departments: Unknown
Module Description: Learners are introduced to this rapidly changing industry. The focus is upon equipping learners with a 360 view of their chosen field of interest on a contemporary and future trends basis. Learners have the opportunity to meet practitioners who will provide valuable insights into how this Industry works.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Recognise and understand how this industry functions
MLO2 Demonstrate an understanding of the changing communication landscape
MLO3 Interact with industry representatives in a professional manner
MLO4 Prepare and present possible solutions to a given live problem/case study
MLO5 Report on his/her learning activity.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Background to the Marketing Communication Industry
What have been the major changes over the years, domestic and global. The impact of technology. GDPR
The Current State of The Industry
How the Industry functions, the main players, their roles and characteristics. The various entities charged with representing those engaged in this dynamic industry.What drives the contemporary market, what are the future trends that we need to be familiar with?
Working with Practitioners
Learners have the opportunity to meet practitioners who will provide invaluable first-hand insights into the workings of this industry. These practitioners will, for the most part be drawn from the Alumni Advisory Group, comprising of graduates of DkIT who have developed careers in this industry.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Portfolio % of Total Mark 80
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 3,4,5
Duration in minutes 0
Assessment Description
Students will prepare for a series of presentations from practitioners and will then create an E-Portfolio where they review and reflect on each presentation. This may involve providing and presenting solutions to tasks set by the guest speakers. This assessment is on an individual basis.
Assessment Type Class Test % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing S1 Week 7 Learning Outcome 1,2
Duration in minutes 0
Assessment Description
Individual in class assessment
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact relavant material introduced in class sessions on and off line Every Week 3.00 3
Independent Study Non Contact Learners are expected and required to update themselves on all relevant material. Every Week 3.00 3
Directed Reading Non Contact Learners will be directed to relevant essential material. Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Directed Reading Non Contact No Description Every Week 4.00 4
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Gunning, Ellen. (2018), Public Relations, A Practical Approach, (3rd Edition). Red Globe Press, [ISBN: 9781352002782].
Supplementary Book Resources
  • Hanlon, Annmarie. (2019), Digital Marketing, Strategic Planning & Integration, Sage Publications, [ISBN: 9781526426673].
  • Copley, Paul. Marketing Communications Management, 2nd. Sage Publications, [ISBN: 9780857027870].
  • Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh.. (2018), Marketing communications : a European perspective, 6th edition. Pearson, [ISBN: 9781292135762].
This module does not have any article/paper resources
Other Resources