Module Details

Module Code: MRKT B7023
Full Title: New Product Development
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Liz Englishby
Departments: Unknown
Module Description: This module enables students to employ conceptual frameworks and analytical techniques to identify and target markets, select and develop new product ideas and manage the processes which lead to successful innovation.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Define and discuss the concept of Innovation
MLO2 Explain the importance of creating an environment that supports innovation
MLO3 Demonstrate a thorough understanding of the models of new product development and the new product /service development process
MLO4 Generate ideas for new products and services though the use of innovative techniques
MLO5 Examine the viability of new products through the use of market research
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Introduction to Innovation and New Product Development
• Definitions of innovation • The importance of innovation • Types of innovation
Creating a Climate that Facilitates Innovation
• Barriers to innovation • Creating a culture of innovation • Goran Ekvall’s ten climate dimensions
The New Product Development Process
• Stages in the New product development process • Models of New Product development • Developing new services • Stage Gate • Open Innovation
Why New Products Fail
• Success and Failure of New Products
Idea Generation
• Creativity • Techniques for generating ideas • Crowdsourcing
Market Research for New Products
• Concept writing and testing; market testing
Launching a New Product
• Brand strategy • Launch management
Module Assessment
Assessment Breakdown%
Course Work50.00%
Final Examination50.00%
Module Special Regulation
 

Assessments

Full-time

No Course Work
Project
Assessment Type Group Project % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing S1 Week 11 Learning Outcome 1,4
Duration in minutes 0
Assessment Description
Students will work on case studies in groups and present their findings
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,5
Duration in minutes 0
Assessment Description
n/a
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Tutorial Contact No Description Every Week 2.00 2
Directed Reading Non Contact No Description Every Week 4.00 4
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Smith, David. (2015), Exploring Innovation, 3rd Edition. Mc Graw Hill.
Supplementary Book Resources
  • Trott, Paul. (2017), Innovation Management and New Product Development, 6th Edition. Pearson, [ISBN: 9781292133423].
  • Cooper, R. (2017), Winning at New Products, Creating Value through Innovation, Basic Books,, [ISBN: 978-046509332].
  • Tidd, Joe and Bessant, John. (2015), Innovation and Entrepreneurship, 3rd. Wiley, [ISBN: 978-1-118-993].
  • Crawford, C, Di Benedetto, C. (2015), New Products Management, 11th Edition. McGraw Hill, [ISBN: 007802904X].
This module does not have any article/paper resources
Other Resources
  • Website, Product Development and Management Association.
    http://www.pdma.org
  • Website, Product Development Institute.
    http://www.prod-dev.com
  • Journal, Journal of Product Innovation Management.
  • Journal, Journal of Product and Brand Management.
  • Journal, Journal of Product Innovation.
  • Journal, Harvard Business Review.