Module Details

Module Code: MGMT B8028
Full Title: Strategic Management
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction: 
Duration: 2 Semesters
Credits:: 10
Module Owner:: Maeve McArdle
Departments: Unknown
Module Description: This year long module aims to provide students with a solid foundation in the principles of strategic management
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Evaluate the core concepts of strategic planning for a business organisation
MLO2 Diagnose strategic issues facing an business
MLO3 Propose and defend solutions to a number of strategic problems applying various strategic management tools
MLO4 Analyse the critical contribution of functional areas of a business to the development of business strategy
MLO5 Identify the strategic options available to a business and develop a strategic plan to pursue the chosen option
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Module Indicative Content
The Nature of Strategy
What is strategy? Strategic management in different contexts The levels of strategy
Setting Objectives
Mission/vision statements. Financial and Strategic objectives - Balanced scorecard and strategy map
External Analysis
External Analysis: The Macro Environment, PESTEL analysis/EFE, Life cycle analysis, Five Forces, Strategic Group Maps, Rivalry analysis.
Internal Analysis
Strategic Capability, Internal analysis, SWOT analysis, Value Chain analysis, Benchmarking, Competitive Strength Assessment.
Business Level Strategy
The Five Generic Competitive Strategies. Business level strategies.
Corporate Strategy
Corporate Parenting. Corporate portfolio management. Diversification strategy
Crafting Strategy
Strategic partnerships/alliances. Mergers and Acquisitions. Offensive and defensive strategies. Timing of strategies.
Strategic Decision Making
Models of strategic decision making. Contingency approach.
Strategy Implementation
Tasks of strategy implementation. Building a capable organisation.
Strategic Leadership
Role of the leader in strategic planning process. Leadership styles.
Corporate Culture
Types of corporate culture. Changing culture in an organisation.
Evaluating strategy
The strategic planning process. Measuring and monitoring strategy.
Module Assessment
Assessment Breakdown%
Course Work50.00%
Final Examination50.00%
Module Special Regulation


Full Time On Campus

Course Work
Assessment Type Continuous Assessment % of Total Mark 10
Marks Out Of 0 Pass Mark 0
Timing Week 4 Learning Outcome 2,3
Duration in minutes 0
Assessment Description
Team based case study
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 8 Learning Outcome 2,5
Duration in minutes 0
Assessment Description
Individual case study
Assessment Type Group Project % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 20 Learning Outcome 1,5
Duration in minutes 0
Assessment Description
Corporate strategy
Assessment Type Group Project % of Total Mark 10
Marks Out Of 0 Pass Mark 0
Timing Week 25 Learning Outcome 4
Duration in minutes 0
Assessment Description
International expansion
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,4
Duration in minutes 0
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of core material in lectures Every Week 2.00 2
Tutorial Contact Discussion and debates Every Week 1.00 1
Independent Study Non Contact Research and preparation for tutorials Every Week 3.00 3
Directed Reading Non Contact Seminal articles and assigned readings Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Part time delivery Every Week 2.00 2
Directed Reading Non Contact Part time delivery/directed reading Every Week 7.00 7
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
Module Resources
Recommended Book Resources
  • Thompson, A.A., Strickland, A.J., Janes, A., Sutton, C, Peteraf,M.A. and Gamble, J.E.. (2017), Crafting and Executing Strategy; The quest for competitive advantage, Second International Edition. McGraw Hill Education, London, [ISBN: 9780077175153].
  • Johnson G, Whittington, R, Scholes, K, Angwin, D & P. Regner. (2017), Exploring Corporate Strategy, Eleventh Edition. Pearson Education Limited, United Kingdom, [ISBN: 9781292145174].
Supplementary Book Resources
  • David, Fred R and Forest R David. (2016), Strategic Management: A Competitive Advantage Approach, Concepts and Cases,, Global Edition. Pearson, United States, [ISBN: 9781292148496].
  • Rothaermel, Frank T. (2019), Strategic Management, Fourth Edition. McGrawHill Education, United States, [ISBN: 9781260092370].
  • Daft, Richard L., Murphy, Jonathan & Willmott, Hugh. (2017), Organisation, Theory and Design, Third Edition. Cengage Learning EMEA, London, UK, [ISBN: 1473726387].
  • Deresky, Helen. (2016), International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition. Pearson Education Limited, UK, [ISBN: 0132545551].
  • Hill, C., Schilling, M and Jones, G. (2016), Strategic Management: Theory and cases; An Integrated Approach, Twelfth Edition. Cengage Learning, USA, [ISBN: 1305502272].
  • Gallagher, Gerry. (2011), Corporate Strategy for Irish Companies, 2nd Edition. Chartered Accountants Ireland, Dublin.
Recommended Article/Paper Resources
  • Collis, David J & Rukstad, Michael G. (2008), Can you say what your strategy is?, Harvard Business Review, April,, p.pp82 -90.
  • Kaplan, Robert, S & Norton, David P. (2007), Using the Balanced Scorecard as a Strategic Management System., Harvard Business Review., July- August, p.pp 150 – 161..
  • Porter, Michael E. (2008), The Five Competitive Forces that Shape Strategy, Harvard Business Review., January,, p.pp. 79-93..
Other Resources
  • Online, (2019), Company websites and publications.
  • Company publications, Marketline Reports, Business Source Complete.
  • Newspapers/Trade Journals, DkIT database collections.
  • Electronic resources, Business Source Complete; Emerald; Web of Knowledge and other online sources available through the library website.