Module Details

Module Code: MRKT H4001
Full Title: Marketing Management
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: John Sisk
Departments: Unknown
Module Description: The role of the CMO ( Chief Marketing Officer) is now critical to business success. This module evaluates some new paradigms which enable a more focused approach to business activity.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Consider and critically assess the dynamic nature of the marketing function in modern organisations.
MLO2 Distinguish and explain the concepts, models and theories of contemporary marketing management.
MLO3 Discover and evaluate the relevance of market information in the context of preparing effective and efficient management decisions.
MLO4 Analyse and judge market potential , identify opportunities and formulate relevant, efficient and ethical marketing strategies.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Basics of marketing
The nature of the marketing function in organisations. The scope of marketing and the responsibilities of the marketing manager. Marketing’s relationship with other functions; controlling the marketing activity and marketing’s role in organisational performance.
Managing Marketing Information
What is done with information collected through marketing research activities? The basics of analysis, environmental scanning, industry and competitor research are explored.
Marketing Planning in the context of the rich array of interactive of
Creating contemporary effiective marketing plans
Trends in marketing
Learners are exposed to new thinking in the field of marketing activity. The critical importance of Digital Technology.
Sources of information to assist the delivery of content.
Social media: Facebook, YouTube,Google Docs,SKYPE, google hangout. International partners: these will be called upon to enhance the learning experienced by those on this module
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Written Report % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 6 Learning Outcome 1,4
Duration in minutes 60
Assessment Description
Learners engage in both group and individual activity during the semester. The group activity is designed to show the benefits of the group effort when faced with decision making situations at management level. There will be at least 2 such activities. Learners are expected to use module material in addition to their own experiences and talents in developing responses to these tasks. Such tasks will take place at relevant stages during the semester. Example: week 6 and week 11.
Assessment Type Class Test % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 3 Learning Outcome 2,3
Duration in minutes 60
Assessment Description
There are 2 in-class assessents, designed to assess the learners understanding of this modules contents. These also serve to prepare for the group tasks. These take place approximately in weeks 3 & 9. The first has a weighting of 15%, with the second allocated 25%
Assessment Type Reflective Journal % of Total Mark 20
Marks Out Of 100 Pass Mark 40
Timing S1 Week 12 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Learners will maintain an on-going learning log.Relevant technology such as GOOGLE docs will be available to enable learners to input " live " updates which will be visisble to the tutor. Other current technology will be ultilised to engage in an interactive manner with learners as they proceed on their journey of learning in this module
No Project
No Practical
No Final Examination

Part-time

Course Work
Assessment Type Written Report % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 5 Learning Outcome 1,4
Duration in minutes 60
Assessment Description
Learners engage in both group and individual activity during the semester. The group activity is designed to show the benefits of the group effort when faced with decision making situations at management level. There will be at least 2 such activities. Learners are expected to use module material in addition to their own experiences and talents in developing responses to these tasks. Such tasks will take place at relevant stages during the semester. Example: week 6 and week 11.
Assessment Type Class Test % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 3 Learning Outcome 2,3
Duration in minutes 60
Assessment Description
There are 2 in-class assessents, designed to assess the learners understanding of this modules contents. These also serve to prepare for the group tasks. These take place approximately in weeks 3 & 9. The first has a weighting of 15%, with the second allocated 25%
Assessment Type Reflective Journal % of Total Mark 20
Marks Out Of 100 Pass Mark 40
Timing S1 Week 12 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Learners will maintain an on-going learning log.Relevant technology such as GOOGLE docs will be available to enable learners to input " live " updates which will be visisble to the tutor. Other current technology will be ultilised to engage in an interactive manner with learners as they proceed on their journey of learning in this module
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Learners will be exposed to material by the lecturer and encouraged to participate by interactive individual and class activities. The traditional lecture format will be augmented with more exciting and learner focused activities. Every Week 3.00 3
Directed Reading Non Contact Learners will have a range of activities to undertake on a regular basis Every Week 3.00 3
Independent Study Non Contact Learners will be expected to keep up to date wth relevant material from a range of sources: Bloggs, TWITTER, You Tube, Facebook, web-based material. There is also a requirement to study relevant academic and business articles. Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Learners will be exposed to material by the lecturer and encouraged to participate by interactive individual and class activities. The traditional lecture format will be augmented with more exciting and learner focused activities. Every Week 2.00 2
Directed Reading Non Contact Learners will have a range of activities to undertake on a regular basis Every Week 2.00 2
Independent Study Non Contact earners will be expected to keep up to date wth relevant material from a range of sources: Bloggs, TWITTER, You Tube, Facebook, web-based material. There is also a requirement to study relevant academic and business articles. Every Week 5.00 5
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
Supplementary Book Resources
  • Kotler & Keller. (2015), Marketing Management: Global Edition, 15. Pearson, England, [ISBN: 13:978-0-273-75336-0].
  • Paul Smith. SOSTAC:Guide To Your Perfect Digital Marketing Pan, pr smith.
This module does not have any article/paper resources
Other Resources
  • On-line material, Learners will be directed to a wide spectrum of material. This material will include relevant academic and commercial journal articles, material such as will be found in a variety of contemporary on-line platforms.
  • Representative organisations/associations, Learners will be encouraged to be aware of those entities that are charged with promoting and supporting added value activity within their member organisiations.