Module Details

Module Code: MMED M8037
Full Title: Entrepreneurship for Creative Industries
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Ronan Lynch
Departments: Unknown
Module Description: Students completing this module will have an understanding of key concepts of entrepreneurship and the practice of entrepreneurship in the creative Industries. They will have considered entrepreneurship in terms of new venture creation, 'being enterprising' and career development. Students will follow a design thinking process (problem-solving, ideation, testing) and business strategies (to market and commercialise) for new venture creation.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Identify the key skills and abilities necessary for successful entrepreneurship.
MLO2 Evaluate the prospect of entrepreneurship as a viable career option within the creative media sector.
MLO3 Assess an idea for a potential new venture following a design thinking approach.
MLO4 Create a business plan for a new creative venture.
MLO5 Develop an online portfolio for prospective employers
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Key Theories on the Entrepreneur
Key traits and characteristics of the entrepreneur (psychological, social/demographic, behavioural). Creativity and entrepreneurship - shared competencies? Entrepreneurship as a way of sustaining creative practice. Emotional Quotient Intelligence (EQi) and leadership.
Entrepreneurship in the Creative Industries
Creatives practitioners as Entrepreneurs. Case studies; national and international. Overview and breakdown of creative industries (mapping). Key challenges and future trends in the sector. Creative capital & clusters. Government policy and new funding opportunities.
Social Entrepreneurship & Business Ethics
Ethical business practices, sustainability, measuring impact and adding value. Alternative business models. Case studies and support bodies.
(New Venture) Idea Generation
Developing Business Ideas & Opportunities based on (i) Trends; (ii) Solving a Problem; (iii) Finding a Gap in the Market. Focus on themes such as Creativity, Innovation and Entrepreneurship. Convergent and divergent thinking. Understanding creativity and its link to entrepreneurship. Following a design development process: Empathise (observe and understand), Ideate (ideas generation and screening), Prototype, Test & Reiterate.
Business Planning
Become familiar with the make-up of a typical business plan: Executive Summary; The Entrepreneur(s); Formal Requirements; Marketing Plan; Investment and Financing; Operations.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Written Report % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 5 Learning Outcome 1,2
Duration in minutes 0
Assessment Description
Case study of an entrepreneur within the Creative Industries
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 7 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Pitch for a new business venture.
Assessment Type Continuous Assessment % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing Week 12 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Business Plan for a new venture idea (developed from initial pitch).
Assessment Type Portfolio % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 13 Learning Outcome 5
Duration in minutes 0
Assessment Description
Online presence that allows potential employers to review student's portfolio of work with a view to employment.
No Project
No Practical
No Final Examination

Part Time On Campus

Course Work
Assessment Type Written Report % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing Week 5 Learning Outcome 1,2
Duration in minutes 0
Assessment Description
Case study of an entrepreneur within the Creative Industries.
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 7 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Pitch for a new business venture.
Assessment Type Continuous Assessment % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing Week 12 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Business Plan for a new venture idea (developed from initial pitch).
Assessment Type Portfolio % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing Week 13 Learning Outcome 5
Duration in minutes 0
Assessment Description
Online presence that allows potential employers to review student's portfolio of work with a view to employment.
No Project
No Practical
No Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 1.00 1
Tutorial Contact Tutorial Every Week 2.00 2
Independent Study Non Contact Independent Study Every Week 3.00 3
Directed Reading Non Contact Directed Reading Every Week 2.00 2
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
Workload: Part Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 1.00 1
Tutorial Contact Tutorial Every Week 2.00 2
Independent Study Non Contact Independent Study Every Week 3.00 3
Directed Reading Non Contact Directed Reading Every Week 2.00 2
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Burns, P. (2018), New Venture Creation: A Framework for Entrepreneurial Start-ups, 2nd. Palgrave, [ISBN: 978-135200050].
  • S. Bridge and K. O'Neill. (2012), Understanding Enterprise: Entrepreneurship and Small Business, Palgrave Macmillan.
  • Adrian Shaughnessy. (2010), How to be a Graphic Designer without losing your soul, Princeton Architectural Pres.
  • Tim Brown. (2009), Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperBusiness.
  • Alexander Osterwalder and Yves Pigneur. (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, UK.
Supplementary Book Resources
  • Blundel, R., Lockett, N., Wang, C. (2017), Exploring Entrepreneurship, 2nd. SAGE Publications Ltd, [ISBN: 978-147394807].
  • Gijs van Wulfen. (2013), The Innovation Expedition: A Visual Toolkit to Start Innovation, BIS Publishers.
  • Davies, R. and Sigthorsson, G.. (2013), The Creative Industries, 1. SAGE Publications Ltd., UK.
  • Bernard O'Hara. (2011), Entrepreneurship in Ireland, Gill & MacMillan.
  • Colette Henry and Anne de Bruin. (2011), Entrepreneurship And The Creative Economy, Process, Practice and Policy, Edward Elgar.
  • Idris Mootee. (2013), Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School,, Wiley.
  • Caves, R.E.. Creative Industries Contracts between Art and Commerce, Harvard University Press, MA, 2000.
Recommended Article/Paper Resources
  • NESTA. (2012), Getting off the Ground : How to go about setting up a creative business, Creative Enterprise Toolkit.
  • World Intellectual Property Organisation (WIPO). What is Intellectual Property?.
  • Ronald H. Humphrey. (2013), The Benefits of Emotional Intelligence and Empathy to Entrepreneurship, De Gruyter, Special Issue – A New Business Model: The Emotional Dimension of Organizations.
Supplementary Article/Paper Resources
  • Francess McDonnell. (2013), Pursuing a vision for creative industries, Irish Times, March 5, 2013.
Other Resources