Module Details

Module Code: MGMT P7Z04
Full Title: Tourism Operations Management
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Lorraine Dunne
Departments: Unknown
Module Description: This module will provide an understanding of the specific challenges encountered in managing the operations function of tourism service organisations. It will create awareness and understanding of the tools and techniques available to management in dealing with these challenges.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Examine the challenges associated with marketing and managing tourist attractions
MLO2 Evaluate the role of intermediaries and their impact on the tourism sector
MLO3 Assess the importance of service quality and quality assurance in the tourism industry
MLO4 Recognise and assess the internal and external variables which influence the tourism operation
MLO5 Apply the key principles of sustainability to tourism operations
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Marketing and Managing Tourist Attractions
Tourism marketing mix, tourist buyer behaviour,destination marketing and competitiveness, managing tourist attractions
Tourism Intermediaries
Tourism distribution system, intermediaries, the business of tour operation, challenges facing tour operators
Service Quality and Quality Assurance
SERVQUAL Model, The Concept of Quality Management – ISO 9001
Sustainability in Tourism
Types of sustainability, challenges associated with sustainability, the 3 pillars of sustainability, sustainable tourism indicators, climate change
The Tourism Environment
The Micro & Macro Tourism Environment, PEST analysis, Porters 5 Forces Model
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Written Report % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing S1 Week 10 Learning Outcome 5
Duration in minutes 0
Assessment Description
Group Report - Students will choose and provide a report on a Tourism Organisation which they believe applies the principles of sustainability in the management of its business
Assessment Type Class Test % of Total Mark 60
Marks Out Of 100 Pass Mark 40
Timing S1 Week 11 Learning Outcome 1,2,3,4
Duration in minutes 120
Assessment Description
In-class test will be used to assess the relevant learning outcomes
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact In class contact Every Week 3.00 3
Directed Reading Non Contact readings as directed by lecturer Every Week 3.00 3
Independent Study Non Contact self directed learning Every Week 2.00 2
Tutorial Contact Small group tutorial Every Week 1.00 1
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 4.00
This module has no Part-time workload.
 
Module Resources
Recommended Book Resources
  • Chris Cooper. (2016), Essentials of Tourism, 2nd ed. Pearson Education Limited; 2nd edition edition, Harlow UK, [ISBN: 978-129208838].
  • Bonita M. Kolb. (2017), Tourism Marketing for Cities and Towns, 2nd ed. Routledge, p.262, [ISBN: 978-113868519].
  • Philip Gibson Richard Parkman. (2018), Cruise Operations Management: Hospitality Perspectives, 3rd edition. Routledge, Oxon, [ISBN: 978-113850517].
  • Kolb, A. (2006), Tourism Marketing for Cities and Towns, Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2006., [ISBN: 9780750679459].
Supplementary Book Resources
  • Alan Fyall, Anna Leask, Brian Garrod. Managing Visitor Attractions – New Directions, Routledge, 2012, p.313, [ISBN: 9781136381218].
This module does not have any article/paper resources
Other Resources
  • Journals, Annals of Tourism Research, Tourism Management; World Development; Current Issues in Tourism; Tourism in Hospitality Research; Tourism Economics; Tourism Geographies, Journal of Transport Geography, Tourism Recreation Research; Tourism Concern in Focus, C.
  • Reports and Statistics, World Tourism Organisation, Organisation for Economic Co-operation and Development, Euro stat.
  • Link, Library Catalogue,
    http://tinyurl.com/93bnr5b
  • Website, Failte Ireland,
    http://www.failteireland.ie
  • Website, Irish Tourist Industry Confederation,
    http://www.itic.ie
  • Website, Tourism Ireland.
    http://www.tourismireland.com