Module Details

Module Code: PROJ B7015
Full Title: Enterprise Development Project
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 10
Module Owner:: Angela Hamouda
Departments: Unknown
Module Description: Students are challenged to develop innovative solutions to real-world problems. This capstone project helps students to master the real challenge of integrating diverse streams of knowledge acquired during their studies, combined with practical, real-world application. Students address the role that technology and digitisation will play in their new venture. They are expected to align their use of technology with their overall business strategy. They will have the opportunity to work as part of a team to improve their analytical, problem-solving and communication skills. A cross disciplinary team will collaborate on the delivery of the module to include mentoring of the teams. The team collaborates with the Regional Development Centre, SOCENT, Enterprise Ireland and the Local Enterprise office to help identify potential projects for National Student Enterprise Awards.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Work in a team on a major project
MLO2 Carry out extensive research across key stages of the enterprise development process
MLO3 Produce a major report which details the results of their investigations, incorporating both primary and secondary research, and appropriate conclusions on the viability of their business idea going forward and a blueprint for the implementation of their business.
MLO4 Develop and deliver a Rocket Pitch presentations to a panel of staff where they will communicate their findings and defend their business idea
MLO5 Develop a video which depicts their project idea. The criteria includes; concise and clear message, well structured and coherent, developed and delivered in a creative way
MLO6 Integrate key business disciplines - This provides the platform for students to demonstrate assimilated learning from across core business disciplines.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Identification of Problems and development of solutions through the use of idea generation tools, screening of ideas for potential viability
n/a
Design & methodology: primary and secondary research methods, questionnaire design & development, interview techniques, sampling, etc.
n/a
Development of Feasibility Study to include; Analysis of Business sector, Market Research, Competitor Analysis and analysis of Key Factors Creating Business Opportunity
n/a
Development of Business Plan to include Marketing Plan, Operations Plan and Financial Plan
n/a
Report writing: structure, content, language & style
n/a
How to Deliver an Effective Rocket Pitch
n/a
Module Assessment
Assessment Breakdown%
Course Work30.00%
Project40.00%
Practical30.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Written Report % of Total Mark 40
Marks Out Of 100 Pass Mark 40
Timing End-of-Semester Learning Outcome 1,2,3
Duration in minutes 0
Assessment Description
Detailed written proposal of potential business ideas including background of each business concept, indicators of preliminary research and rationale for proposed idea.
Business project to include feasibility analysis and Business Plan
No Project
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing S1 Week 11 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Rocket pitch presentation and defense of idea in front of a panel
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing S1 Week 5 Learning Outcome 1,2,5
Duration in minutes 3
Assessment Description
Development of a video.
No Final Examination

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Facilitated workshops Every Week 5.00 5
Online (Contact) Contact No Description Every Week 1.00 1
Directed Reading Non Contact Independent group work Every Week 5.00 5
Independent Study Non Contact No Description Every Week 7.00 7
Total Weekly Learner Workload 18.00
Total Weekly Contact Hours 6.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Directed Reading Non Contact No Description Every Week 8.00 8
Independent Study Non Contact No Description Every Week 8.00 8
Total Weekly Learner Workload 18.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Carsrud, A. and Brannback, M.. (2016), The Fundamentals for Becoming a Successful Entrepreneur: from Business Idea to Launch and Management, Pearson.
Supplementary Book Resources
  • Burns, P.. (2018), New Venture Creation: a Framework for Entrepreneurial Start-ups, 2nd. Palgrave Macmillan, [ISBN: 9781352000504].
  • Dial, M. and Storkey, C. (2017), Futureproof: How to get your Business Ready for the Next Disruption, Pearson, UK.
  • Bessant, J. and Tidd, D.. (2015), Innovation and Entrepreneurship, 3rd. Hoboken Wiley, [ISBN: 1118993098].
Supplementary Article/Paper Resources
Other Resources