Module Details

Module Code: EBUS H7001
Full Title: Introduction to e-Business
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 5
Module Owner:: Patrick McArdle
Departments: Unknown
Module Description: no description provided
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Define the meaning and scope of e-business and identify the main models for online businesses.
MLO2 Outline the ongoing business challenges of managing e-business in a global business environment.
MLO3 Assess the business opportunities created by emerging technologies. (e.g. Cloud Commuting, Big Data, Mobile Computing)
MLO4 Demonstrate a knowledge of the technologies employed to establish a secure e-business environment.
MLO5 Assess how various industries are being transformed by e-business and how successful e-strategies are being developed.
MLO6 Develop a basic website using a CMS and HTML.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Digital Citizenship
My Digital Life, Cyber-bulling, Online etiquette, legal & ethical issues, privacy,data protection,intellectual property, risks & benefits.
e-Business Models and Strategies
ECommerce Vs EBusiness, definitions of business models, value creation opportunities, taxonomies of e-business models, B2B, B2C & C2C models, evaluation of an e-business model, disintermediation & hypermediation
e-Business Applications
Infrastructure, The Internet, e-Procurement, Virtual Communities and Supply Chain Management,
Security & Electronic Payment Systems
Threats and vulnerabilities of e-Business - security controls- role of cryptography - authentication - security protocols - Public Key infractucture - firewalls and proxy servers - electronic payment systems
Cloud Computing
Concepts, characteristics, on-demand self-service, Service models, Consumption Economics
MCommerce
Supporting technologies - drivers of m-Commerce - mobile and ubiquitous computing - pervasive computing - m-Commerce applications application and opportunities
Web Standards
Web Accessibility, World Wide Web Consortium, Legal Issues, Implementation, Content Guidelines
Digital Marketing
Introduction to digital marketing, PPC advertising, custom and lookalike audiences, SEO, search engine marketing, affiliate marketing.
Building an e-Commerce site
e-Business development and strategy - e- business planning - building an e-commerce presence - web hosting decisions - software and hardware requirements - site optimisation - interactivity - site mobility
Practical
HTML, CSS and Content Management Systems, Range of Web applications.
Module Assessment
Assessment Breakdown%
Course Work50.00%
Final Examination50.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1
Duration in minutes 0
Assessment Description
Use CMS and HTML to develop a basic website.
Assessment Type Continuous Assessment % of Total Mark 35
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 2,4,5
Duration in minutes 0
Assessment Description
Using online applications and tools to create engaging content.
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,4,5
Duration in minutes 0
Assessment Description
End-of-Semester Final Examination

Part-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1
Duration in minutes 0
Assessment Description
Use CMS and HTML to develop a basic website.
Assessment Type Continuous Assessment % of Total Mark 35
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 2,4,5
Duration in minutes 0
Assessment Description
Using online applications and tools to create engaging content.
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 50
Marks Out Of 0 Pass Mark 0
Timing End-of-Semester Learning Outcome 1,2,4,5
Duration in minutes 0
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Practical Contact No Description Every Week 1.00 1
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Practical Contact No Description Every Week 1.00 1
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Chaffey, D.. (2015), Digital Business and E-Commerce Management: Strategy, Implementation and Practice, 6th. Prentice Hall, p.712, [ISBN: 9780273786542].
  • Kenneth C Laudon. (2018), E-Commerce 2018, Global Edition, 14th. Pearson Education, Harlow, United Kingdom, p.912, [ISBN: 9781292251707].
  • Laudon & Laudon. (2017), Management Information Systems: Managing the Digital Firm, 15th Ed.. Pearson Education Limited, p.656, [ISBN: 9781292211756].
Supplementary Book Resources
  • Gupta, Sunil. (2018), Driving Digital Strategy: A Guide to Reimagining Your Business, Harvard Business Review Press, p.288, [ISBN: 978-163369268].
  • David L Rogers. (2016), The Digital Transformation Playbook Rethink Your Business for the Digital Age, Columbia Business School Publishing, p.276, [ISBN: 9780231175449].
  • Wood J.B, Hewlin T., Lah T.. (2011), Consumption Economics: The New Rules of Tech, Point B, Inc..
This module does not have any article/paper resources
Other Resources