Module Details

Module Code: MRKTB8Z07
Full Title: Doing Business in New and Emerging Markets
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Kate Johnston
Departments: Unknown
Module Description: This module will enable learners to devise a framework for understanding the complexity of business systems and cultures in new and emerging markets. They will use a framework to structure research for an authentic business, evaluate the research, draw conclusions and make recommendations.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Identify the key factors shaping the business environment of a defined new or emerging market and examine the underlying tensions that exist internally and externally.
MLO2 Critically evaluate the growth drivers and constraints of the defined market.
MLO3 Analyse the difficulties that organisations must overcome when considering setting up business or entering the defined market.
MLO4 Explain, in general terms, the legal system of that market and approaches to contract law.
MLO5 Conduct authoritative research on specific industries, markets and procedures.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
The Macro Environment
The learner will describe the marco environment in which his/her company will be operating in using the PESTEL framework, identify the critical operational factors that need to be considered and how these affect the business.
Industry or Sector Analysis
The learner will analyse the industry or sector his/her company is operating in using Porter's Five Forces Framework.
Emerging Market Potential
Based on the macro environmental and industry analyses, the students will evaluate the market potential and consider the organisation's competitive position.
Entry Strategies for Emerging Markets
The learner will determine, based on the research gathered, what the most appropriate market entry strategy for the company is and the rationale for this.
Developing and Managing Relationships in Emerging Markets
The learner will research and describe the cultural profile of target market and advise the company what to expect in that market. This could include government or political relationships, workers, suppliers, distributers etc. The learner will explain how to develop long-term working relationships with stakeholders in their emerging market and how to deal with local concerns towards the business, if any.
Organisation Chart
The learner will draw up a suitable organisational chart for the business in the new or emerging market and explain the rationale behind it.
Staffing Policy
The learner will determine suitable staffing policy for top-level managers and explain the rationale for this.
Leadership and Motivation
The learner will describe the kinds of leadership and motivational systems which would be most effective in the environment.
Communication Issues
The learner will describe the kinds of communications problems that managers will face in the host market and suggest ways of dealing with them.
Control Issues
The learner will explain special control issues that may be of concern for the business and suggest ways of dealing with them.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full Time On Campus

Course Work
Assessment Type Continuous Assessment % of Total Mark 100
Marks Out Of 40 Pass Mark 40
Timing n/a Learning Outcome 1,2,3,4,5
Duration in minutes 0
Assessment Description
In collaboration with a live business and the lecturer, students draft and agree the Terms of Reference for a market research project. The structure of this project is fully aligned to the learning outcomes presented. The work is presented in the form of reports, and presentations and Viva Voce. A reflective log also forms part of the assessment.
No Project
No Practical
No Final Examination

Part Time On Campus

Course Work
Assessment Type Written Report % of Total Mark 100
Marks Out Of 100 Pass Mark 40
Timing n/a Learning Outcome 1,2,3,4,5
Duration in minutes 0
Assessment Description
In collaboration with a live business and the lecturer, students draft and agree the Terms of Reference for a market research project. The structure of this project is fully aligned to the learning outcomes presented. The work is presented in the form of reports, and presentations and Viva Voce. A reflective log also forms part of the assessment.
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Facilitated learning using a variety of interactive pedagogical techniques. Every Week 3.00 3
Directed Reading Non Contact Prescribed reading on the subject area as directed by the module leader. Every Week 3.00 3
Independent Study Non Contact Wider reading and reflection on the subject area using a variety of methods. Particular focus will be placed on application of learning. Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Facilitated learning using a variety of interactive pedagogical techniques. Every Week 2.00 2
Directed Reading Non Contact Prescribed reading on the subject area as directed by the module leader. Every Week 2.00 2
Independent Study Non Contact Wider reading and reflection on the subject area using a variety of methods. Particular focus will be placed on application of learning. Every Week 5.00 5
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Deresky. (2017), International Management: Managing Across Borders & Cultures, 9th. Pearson Education.
  • Johnson, G., Whittington, R., and Scholes, K.. (2017), Exploring Strategy: Text & Cases, 11th Edition. Pearson Education, Essex, [ISBN: 9781292145129].
  • Wheelan, T. and Hunger, J. Hoffman, A and J Bamford.. (2014), Concepts in Strategic Management and Business Policy, International/13th Edition. Pearson, Boston, [ISBN: 10-0133126129].
  • Thompson, A., Strickland III, A., Peteraf, M., Janes, A., Gamble, J., and Sutton, C.,. (2017), Crafting and Executing Strategy: The Quest for Competitive Advantage, 21 Ed.. McGraw-Hill Irwin, London, [ISBN: 1259921999].
Supplementary Book Resources
  • Kelly, P. and Ashwin, A.. (2013), The Business Environment., Cengage Publishing, Hampshire.
  • Cavusgil, Ghauri, Agarwal. (2002), Doing Business in Emerging Markets, Sage Publications.
  • Enterprise Ireland. (2008), Winning business in China: A guide for Irish Companies, Enterprise Ireland, Dublin.
  • PriceWaterhouseCoopers. (2017), The Promise of Indian Retail: From Vision to Execution, PriceWaterhouseCoopers.
This module does not have any article/paper resources
Other Resources
  • Website, http://www.irishexporters.ie Irish Exporters Association.
  • Website, http://www.wto.org World Trade Organisation.
  • Website, http://www.geert-hofstede.com website based upon Hofstedes’ Culture Research.
  • Website, http://www.enterprise-ireland.com Irish-Government agency responsible for the development.
  • Website, http://www.iiti.ie Institute of International Trade of Ireland.