Module Details
| Module Code: |
MGMT B7008X |
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Full Title:
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Business Management
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| Valid From:: |
Semester 1 - 2019/20 ( June 2019 ) |
| Language of Instruction: | English |
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| Module Owner:: |
Jennifer Fegan
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| Module Description: |
This module focuses on core management principles and their application in a sporting context. It covers the functional areas of management, including: Human resource management, Leadership, Marketing, Financial management, Organizational culture and design, and Ethics. Blended learning techniques will be integrated into the design and delivery of the module.
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| Module Learning Outcome |
| On successful completion of this module the learner will be able to: |
| # |
Module Learning Outcome Description |
| MLO1 |
Identify the main functional areas of business and explain their role in the context of the sports organisation. |
| MLO2 |
Discuss the differences between managers and leaders |
| MLO3 |
Identify the main elements of the marketing environment and describe how they impact the sports organisation |
| MLO4 |
Evaluate the ethical and moral issues that managers in sports organisations face. |
| MLO5 |
Apply a range of business management techniques to develop a business plan for a sports facility |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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| No recommendations listed |
| Module Indicative Content |
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Management Principles
Management defined. What do managers do? Successful managers. Small-business management. Management levels. The changing environment of managers. Sport Management.
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Leadership
What is leadership? Theories of leadership. Leadership and management. Leadership in the sport industry.
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Business Functions
Human resource management. Recruitment and selection. Managing diversity. Financial management. Financial Projections.
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Organisational Structure and Design
Organisational theories. Organisational effectiveness. Organisational culture. Structural formats. Effective delegation. The changing shapes of organisations.
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Marketing Principles
Key marketing concepts. The marketing mix. SWOT analysis. PESTEL. Segmentation. Sport marketing. Sport Sponsorship.
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Sport Ethics
Ethical values and principles. Equality and diversity in sports. Sportsmanship and gamesmanship. Violence in sports. Youth sport issues.
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Module Assessment
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| Assessment Breakdown | % |
|---|
| Project | 50.00% |
| Final Examination | 50.00% |
| Module Special Regulation |
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AssessmentsFull-time
Part-time
| Reassessment Requirement |
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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DKIT reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full-time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Directed Reading |
Non Contact |
Chapters from recommended text and journals, etc. |
Every Week |
3.00 |
3 |
| Lecture |
Contact |
Management theory and application through lectures and case study analysis |
Every Week |
3.00 |
3 |
| Independent Study |
Non Contact |
Review of lecture material, case study preparation, assessment preparation and group meetings, etc. |
Every Week |
3.00 |
3 |
| Total Weekly Learner Workload |
9.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part-time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Management theory and application through lectures and case study analysis |
Every Week |
1.00 |
1 |
| Directed Reading |
Non Contact |
Chapters from recommended text and journals, etc. |
Every Week |
4.00 |
4 |
| Independent Study |
Non Contact |
Review of lecture material, case study preparation, assessment preparation and group meetings, etc. |
Every Week |
4.00 |
4 |
| Total Weekly Learner Workload |
9.00 |
| Total Weekly Contact Hours |
1.00 |
|
Module Resources
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| Recommended Book Resources |
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Lisa P. Masteralexis. (2019), Principles and Practice of Sport Management, 6th. Jones & Bartlett Learning, [ISBN: 9781284142136].
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Russell Hoye; Aaron C.T. Smith; Matthew Nicholson; Bob Stewart. (2018), Sport Management Principles and Applications, 5th. Routledge, [ISBN: 9780815385165].
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Lussier, Robert. (2014), Applied Sport Management Skills, 2nd. Human Kinetics, Inc, [ISBN: 9781450434157].
| | Supplementary Book Resources |
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Angela Lumpkin. (2012), Practical Ethics in Sport Management, 1st. McFarland, [ISBN: 97807864639].
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Bernard O' Hara. (2011), Entrepreneurship in Ireland, 1st Ed. Gill & Macmillan, [ISBN: 9780717149766].
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Siobhan Tiernan, Michael Morley, Edel Foley. (2010), Modern Management, 34th Ed. Gill & Macmillan, [ISBN: 0-7171-4030-X].
| | This module does not have any article/paper resources |
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| This module does not have any other resources |
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