Module Details

Module Code: MMED M7002
Full Title: Digital Visual Communication
Valid From:: Semester 1 - 2020/21 ( September 2020 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 10
Module Owner:: JJ quinlan
Departments: Unknown
Module Description: This module will give students an interdisciplinary understanding of communication, design, and illustration at tertiary level. This general introduction enables students to experience and broaden their comprehension of each discipline area through a series of practical workshops.

The student will also gain an understanding of appropriate information relating to the study of contemporary, historical, theoretical and cultural aspects of this rich and expansive interdisciplinary area.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Employ and manipulate materials and practical skills to successfully communicate ideas.
MLO2 Identify a range of fundamental theories and concepts within the creative industries.
MLO3 Analyse and appraise historical, contemporary and peer practices in relation to personal work.
MLO4 Articulate ideas and information comprehensively and with coherency in a variety of formats (visual, written, oral)
MLO5 Communicate effectively in visual form.
MLO6 Use Industry Standard image editing, vector editing and desktop publishing software.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Lectures
Lectures will introduce ways of observing and thinking about communication, design, and illustration and explore the interchange and awareness theory and practice within each discipline.
Tutorials
Tutorials will monitor a student’s progress and are used for formative feedback and relevant exchange of information.
Practical Workshops
Workshops will enable students to develop skills necessary to achieve the module learning outcomes. Workshops are essentially task-orientated where students learn by doing and by reflecting on the outcomes of both individual and the peer groups’ learning.
Critiques
Critiques will provide opportunities for students to reflect on their work, articulate carefully considered constructive analysis, and realise the potential of peer learning. Students will have the opportunity to present their work in progress, to reflect on and evaluate their work and to listen to peer views. There are three key elements of critiques: self-reflection, constructive analysis and peer learning.
Independent Study
Independent Study will provide opportunities for students to reflect on learning requirements, to plan coursework preparation and execution, to explore independent learning pathways and to exercise self-motivation and discipline in their work patterns.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 70
Marks Out Of 100 Pass Mark 40
Timing S1 Week 12 Learning Outcome 1,2,5,6
Duration in minutes 0
Assessment Description
Students will produce a digital artefact relating to a brief within each specialist area (communication, design & illustration).
Assessment Type Presentation % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing S1 Week 10 Learning Outcome 2,3,4
Duration in minutes 0
Assessment Description
Students will produce a body of research relating to contextual information within each specialist area (communication, design & illustration).
No Project
No Practical
No Final Examination

Part-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 70
Marks Out Of 100 Pass Mark 40
Timing S1 Week 12 Learning Outcome 1,2,5,6
Duration in minutes 0
Assessment Description
Students will produce a digital artefact relating to a brief within each specialist area (communication, design & illustration).
Assessment Type Presentation % of Total Mark 30
Marks Out Of 100 Pass Mark 40
Timing S1 Week 10 Learning Outcome 2,3,4
Duration in minutes 0
Assessment Description
Students will produce a body of research relating to contextual information within each specialist area (communication, design & illustration).
No Project
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact This lecture series covers a critical understanding of the relationship between theory and practice within the context of design, illustration and communication disciplines. Every Week 1.00 1
Practical Contact Practice-based workshops that introduce traditional and contemporary techniques and processes, which result in resolved outcomes. Every Week 4.00 4
Independent Study Non Contact No Description Every Week 11.00 11
Total Weekly Learner Workload 16.00
Total Weekly Contact Hours 5.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact This lecture series covers a critical understanding of the relationship between theory and practice within the context of design, illustration and communication disciplines. Every Week 1.00 1
Practical Contact Practice-based workshops that introduce traditional and contemporary techniques and processes, which result in resolved outcomes. Every Week 4.00 4
Independent Study Non Contact No Description Every Week 11.00 11
Total Weekly Learner Workload 16.00
Total Weekly Contact Hours 5.00
 
Module Resources
Recommended Book Resources
  • Mark Wigan. (2014), Thinking Visually for Illustrators (Basics Illustration), 2nd Revised edition edition. Fairchild Books;, Bloomsbury, England, [ISBN: 1472527496].
Supplementary Book Resources
  • Ella Frances Sanders. (2014), Lost in Translation: An Illustrated Compendium of Untranslatable Words from Around the World, 01 edition. Penguin, Random House USA, [ISBN: 1607747103].
  • Alina Wheeler. (2017), Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th edition. John Wiley & Sons, New York., [ISBN: 1118980824].
  • John Berger. (2008), Ways of Seeing, 01 edition. Penguin Classics, London, [ISBN: 1912284642].
This module does not have any article/paper resources
Other Resources