Module Details

Module Code: MMED M7007
Full Title: Branding and Editorial Design Fundamentals
Valid From:: Semester 1 - 2020/21 ( September 2020 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Adele Commins
Departments: Unknown
Module Description: The aim of this module is to develop in students a greater practical understanding of Industry standard image editing, vector editing and desktop publishing packages. They will show an understanding of various design principles and visual communication theory.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Demonstrate the ability to use Industry standard image editing, vector editing and desktop publishing packages.
MLO2 Design and create layout and branding design work for print and digital based environments.
MLO3 Apply various design principles and visual communication theory for information design and architecture.
MLO4 Discuss, critique and analyse design material of various editorial and branding design practitioners from around the world.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Industry standard Softwares
Industry standard image editing, vector editing and desktop publishing packages
Visual Communications Theory
The language of visual communications (form, colour, type, layout, line, etc.)
Editorial and Branding design theory and practice
Reading an image. Understanding how form, composition, colour, typography and hierarchy contribute to meaning in visual compositions
Grid based Systems
n/a
Logo Design Principles
n/a
Key Technical knowledge concerning print and digital platforms.
n/a
Composition Theory
Laying out compositions applied in different print applications like reports, books, magazines, newspapers. Laying out compositions for the screen
Study of design practitioners
Study various design practitioners and mediums.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Portfolio % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing S1 Week 6 Learning Outcome 1,3
Duration in minutes 0
Assessment Description
Practical Based project
Assessment Type Presentation % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing S1 Week 8 Learning Outcome 4
Duration in minutes 0
Assessment Description
Theory Based project
Assessment Type Portfolio % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing S1 Week 12 Learning Outcome 1,3,4
Duration in minutes 0
Assessment Description
Practical Based project
No Project
No Practical
No Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.00 1
Practical Contact No Description Every Week 2.00 2
Independent Study Non Contact No Description Every Week 5.00 5
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.00 1
Practical Contact No Description Every Week 2.00 2
Independent Study Non Contact No Description Every Week 5.00 5
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Samara, Timothy. Design Elements: A Graphic Style Manual.
  • Ellen Lupton. (2010), Thinking with Type, Second Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, and Students.
  • Airey, David. Logo Design Love: A Guide to Creating Iconic Brand Identities.
This module does not have any article/paper resources
Other Resources