Module Details

Module Code: n/a
Full Title: Destination Management and Marketing: Roles and Responsibilities
Valid From:: Semester 1 - 2023/24 ( September 2023 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Annaleigh Margey
Departments: Business and Humanities
Module Description: This module is designed to guide participants through the fundamental concepts of management including the various roles of the destination management organizer (DMO) in the planning, developing and maintenance of a sustainable tourism destination. The module will focus in particular, on destination marketing one of the main responsibilities of the DMO. The module aims to provide students with core theoretical concepts along with analytical tools which are applicable to the empirical setting of the destination.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Interpret theories and frameworks associated with destination marketing, strategy and culture in the context of a global environment for marketing tourism destinations
MLO2 Critically analyze a destination's marketing strategy through application theories/concepts/frameworks.
MLO3 Assess the value of knowledge creation in the field by evaluating relevant academic research in the area and presenting it before a suitable audience.
MLO4 Engage in criticism, analysis and creative thinking to recommend/ formulate strategic solutions to marketing destinations that experience unique problems in the domestic and global tourism industry.
MLO5 Work independently and in cross-cultural groups to provide opportunities to develop skills in flexibility, adaptability and the ability to work with or motivate others.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
Definitions and typologies of Destinations
n/a
Stakeholders in Tourist destinations
n/a
Destination marketing and public policy objectives
n/a
Case studies of management and marketing in different types of destinations
n/a
Destination branding and image
n/a
Destination management and sustainability
n/a
Crisis Management in Destinations
n/a
Destination management post-pandemic
n/a
Quality and tourist satisfaction in destinations
n/a
The future of destination management and marketing
n/a
Module Assessment
Assessment Breakdown%
Project100.00%
Module Special Regulation
 

Assessments

Full Time On Campus

No Course Work
Project
Assessment Type Project % of Total Mark 50
Marks Out Of 100 Pass Mark 40
Timing S1 Week 9 Learning Outcome 1,2
Duration in minutes 0
Assessment Description
A 20-minute presentation with the presentation slides supported by a 1,500-word manuscript. Submission of documents in week 9.
Assessment Type Group Project % of Total Mark 50
Marks Out Of 100 Pass Mark 40
Timing S1 Week 11 Learning Outcome 3,4
Duration in minutes 0
Assessment Description
A 3,000-word individual report covering issues related with Marketing Management for Destinations.
The assessment is designed to aid student learning, their independent, critical and reflective thinking, and the application of theoretical models to real life scenarios. It will give students the opportunity to demonstrate their comprehension of theoretical limitations; their ability to conduct initial analysis with limited information; conduct further research; present arguments in a cohesive and professional manner all of which will enhance not only academic growth but also contribute towards employability skills as set out by the Institute.
No Practical
No Final Examination
Reassessment Requirement
No repeat examination
Reassessment of this module will be offered solely on the basis of coursework and a repeat examination will not be offered.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact The module will be delivered over a 12-week period, consisting of 2 hours of face-to-face contact each week. Key theories, models and concepts of marketing management will be covered through seminars, tutorials, case study analysis, question and answer sessions, group discussions, presentations and student-led activities (such as reflective peer discussions). Every Week 2.00 2
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 4.00 4
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
Workload: Part Time On Campus
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact No Description Every Week 2.00 2
Independent Study Non Contact No Description Every Week 4.00 4
Directed Reading Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Ahmet Bulent Ozturk and Murat Hancer. (2022), Digital Marketing and Social Media Strategies for Tourism and Hospitality Organisations, 1 ed. 11, Goodfellow Publishers, Oxford, London, p.208, [ISBN: 9781911635499].
  • Alastair M. Morrison. (2018), Marketing and Managing Tourism Destinations, 2 ed. 17, [ISBN: 9781138897298].
  • Acolla Lewis-Cameron,Sherma Roberts. (2010), Marketing Island Destinations, 1 ed. 12, Routledge, p.187, [ISBN: 9780123849090].
  • Dogan Gursoy,Christina G. Chi. (2022), The Routledge Handbook of Destination Marketing, 39, Routledge, p.0, [ISBN: 9781032339139].
  • Rupa Rathee and Pallavi Rajain. (2022), Destination Marketing, 1 ed. 8, Routledge, London, p.186, [ISBN: 9781774910269].
  • Steven Pike. (2020), Destination Marketing Essentials, 2 ed. 14, Routledge, p.336, [ISBN: 9780367469542].
  • Simon Hudson. (2022), International Case Studies on Tourism Destination Management and Covid-19, 1 ed. 35, Routledge, London, p.368, [ISBN: 9781032316253].
  • Chris Ryan. (2020), Advanced Introduction to Tourism Destination Management, Edward Elgar Publishing, Cheltenham, p.192, [ISBN: 9781839103919].
  • Vanessa GB Gowreesunkar,Shem Wambugu Maingi,Hiran Roy,Roberto Micera. (2021), Tourism Destination Management in a Post-Pandemic Context, Emerald Publishing Limited, United Kingdom, p.392, [ISBN: 9781800715127].
This module does not have any article/paper resources
Other Resources