Module Details

Module Code: n/a
Full Title: Applied Professional Project
Valid From:: Semester 1 - 2023/24 ( September 2023 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 10
Module Owner:: Shane Hill
Departments: Management & Financial Studies
Module Description: Providing the opportunity for learners to engage in a capstone project has become an indispensable part of the third-level student experience. The capstone project is an exceptional opportunity for learners to formulate useful solutions to real-world challenges. It is a valuable and rewarding experience.
The capstone project plays a vibrant role in preparing learners for the world of work due to its focus upon pragmatic applications of the garnered skillset and ability to help hone students’ professional knowledge and skills.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Integrate the knowledge, skills and experience gleaned from previous studies, applying them to a real-world client challenge.
MLO2 Effectively and efficiently function in a professional manner in a dynamic, time-critical and collaborative environment
MLO3 Gather and critically assess data to support client objectives
MLO4 Professionally communicate with clients, lecturers and team members particularly in relation to setting expectations, reporting, and troubleshooting
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
71380   Project Planning and Leadership
 
Module Indicative Content
Each student will choose one of the following options for this project: Option 1 - Global WIL ( Work Integrated Learning
Option 1 - Global WIL ( Work Integrated Learning) For this option, students will work in a team to a specific commercially focused research brief, conducting appropriate market analysis, while collaborating with students in partner universities at home and abroad to develop a commercially useful research report. Operating in a live & pragmatic global business environment makes this module an exemplar of what a learner requires upon graduating. This module provides learners with the opportunity to participate in globally based, market focused business activity. Engaging with a commercial enterprise, with global ambition, the learner experiences the excitement, challenge and relevance of working in as near a real-life business environment as is possible. When possible, this activity involves collaboration with globally based academic partners and enterprises facilitating this unique module in delivering career-focused work-ready graduates.
Option 2 - Marketing Agency Lab
Option 2 - 'Marketing Agency Lab' For this option, students who excel in the Marketing Communication aspect of Marketing (Social Media Management; Public Relations; Advertising; Event Management; Reputation Management) will work in a team to design and execute an industry standard Marketing Communication campaign for a live client. In this project we simulate the work of a Marketing Communication agency where students are organised into 'account teams' and supervised by the lecturer acting as 'account manager'. We also invite an industry professional to act as mentor for each group, bringing invaluable advice and coaching to the student experience. The campaign will enable students to build a significant body of work for their professional portfolios as well as build their reputations with potential employers, clients and media contacts. Through the 'Marketing Agency Lab', this module delivers career-focused, work-ready graduates
Module Assessment
Assessment Breakdown%
Project100.00%
Module Special Regulation
Pre-requisite Teamwork, Leadership & Project-Planning

Assessments

Full-time

No Course Work
Project
Assessment Type Group Project % of Total Mark 100
Marks Out Of 100 Pass Mark 40
Timing S1 Week 13 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Students select Project Option 1 or Project Option 2 below.



Option 1:
Interacting and analysing the agreed client research brief. (5%)
Review and understanding the nature of the client enterprise. (5%)
Situation analysis of the relevant industry sector: what drives demand, competitor analysis, PESTLE analysis. (30%)
Preparing to address the specific client research brief. (10%)
Undertaking the research brief: formal interim reports with client enterprise, culminating with the final live presentation. (50%)

Given the nature of this option, learners will draw on all relevant sources in order to locate the most appropriate data to compete the requirements of the task at hand.

Option 1 Group Project is assessed through a series of interim reports for which detailed grading rubrics are provided to students via MOODLE. These interim reports are always presented by students in a VIVA session during which the teams must defend their submitted written material. The VIVA format facilitates the allocation of individual grades should this be deemed necessary.


Option 2 - Marketing Agency Lab

1. Campaign Objectives (5%)
Explain proposed campaign objectives, key publics, key messaging along with the rationale for each.

2. Campaign Plan (5%) Action plan, detailing chosen tactics. Please provide an explanation of your choices; target media/contact/influencer list; supporting materials you propose to produce; team individual responsibilities for each tactic; and project calendar. Also included projected budget and evaluation criteria you would use to measure success.

3. Portfolio & Presentation (80%) Please submit a group portfolio of your campaign outputs, presented in an appropriate format. This should include all materials produced on behalf of the client along with copies or recordings of coverage secured.

4. Performance Evaluation (10%) Mark allocated based on clients feedback on team's performance during campaign as well as results achieved.
No Practical
No Final Examination

Part-time

No Course Work
Project
Assessment Type Group Project % of Total Mark 100
Marks Out Of 100 Pass Mark 40
Timing S1 Week 13 Learning Outcome 1,2,3,4
Duration in minutes 0
Assessment Description
Students select Project Option 1 or Project Option 2 below.



Option 1:
Interacting and analysing the agreed client research brief. (5%)
Review and understanding the nature of the client enterprise. (5%)
Situation analysis of the relevant industry sector: what drives demand, competitor analysis, PESTLE analysis. (30%)
Preparing to address the specific client research brief. (10%)
Undertaking the research brief: formal interim reports with client enterprise, culminating with the final live presentation. (50%)

Given the nature of this option, learners will draw on all relevant sources in order to locate the most appropriate data to compete the requirements of the task at hand.

Option 2 - Marketing Agency Lab

1. Campaign Objectives (5%)
Explain proposed campaign objectives, key publics, key messaging along with the rationale for each.

2. Campaign Plan (5%) Action plan, detailing chosen tactics. Please provide an explanation of your choices; target media/contact/influencer list; supporting materials you propose to produce; team individual responsibilities for each tactic; and project calendar. Also included projected budget and evaluation criteria you would use to measure success.

3. Portfolio & Presentation (80%) Please submit a group portfolio of your campaign outputs, presented in an appropriate format. This should include all materials produced on behalf of the client along with copies or recordings of coverage secured.

4. Performance Evaluation (10%) Mark allocated based on clients feedback on team's performance during campaign as well as results achieved.
No Practical
No Final Examination
Reassessment Requirement
Reattendance
The assessment of this module is inextricably linked to the delivery. Therefore reassessment on this module will require the student to reattend (i.e. retake) the module in its entirety.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Appropriately experienced lecturers will be assigned to each group (Option 1 or Option 2) to coach, support, monitor and review students' progress as they move through each stage of the project. Each student can expect to meet the lecturer for 2 hours per week. Lecturers will be assigned to this module on the basis of student-client numbers. Every Week 2.00 2
Independent Study Non Contact Learners will, on an individual and team basis, engage in extensive research and live work in order to complete the given brief. Teams meet weekly to review progress and plan next stage of their work. Every Week 3.00 3
Directed Reading Non Contact Lecturers will provide direction to students in terms of the most appropriate sources of research appropriate to their project option Every Week 4.00 4
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Appropriately experienced lecturers will be assigned to each group (Option 1 or Option 2) to coach, support, monitor and review students' progress as they move through each stage of the project. Each student can expect to meet the lecturer on average 2 hours per week. Lecturers will be assigned to this module on the basis of student-client numbers. Every Week 2.00 2
Independent Study Non Contact Learners will, on an individual and team basis, engage in extensive research and live work in order to complete the given brief. Teams meet weekly to review progress and plan next stage of their work. Every Week 3.00 3
Directed Reading Non Contact Lecturers will provide direction to students in terms of the most appropriate sources of research appropriate to their project option Every Week 4.00 4
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources