Module Details
Module Code: |
EVNT B8Z03 |
Full Title:
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Strategic Management for Hospitality and Events
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Valid From:: |
Semester 1 - 2014/15 ( September 2014 ) |
Language of Instruction: | English |
Module Owner:: |
Maria RoddyFreyne
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Module Description: |
The dynamic and competitive nature of the tourism/leisure/hospitality/event industry requires a manager to adopt both a professional and a strategic visionary approach to the management of their organisations. In addition, managers require the necessary skills, strategic techniques and ethical standards to meet complex global challenges. This module of strategic management comprises a key module for an ordinary degree programme. Students taking this module will learn about strategic management in order to understand the real challenges and constraints which managers face when planning and implementing strategies within their organisation. This module integrates the application of individual key subject areas. It also develops important conceptualisation skills, which facilitate strategic thinking and provide a comprehensive context for implementation of strategic intent.
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Module Learning Outcome |
On successful completion of this module the learner will be able to: |
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Module Learning Outcome Description |
MLO1 |
Evaluate an organisations strengths and weaknesses in light of market opportunities and threats, |
MLO2 |
Describe the major avenues to a competitive advantage based on differentiating an organisations product or service offering from the offering of rivals. |
MLO3 |
Analyse the strategic options available to organisations in order to improve their market position. |
MLO4 |
Develop an understanding of the main strategic approaches for competing internationally. |
MLO5 |
Understand when and how business diversification can enhance shareholder value. |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Module Indicative Content |
Introduction and Overview
What is Strategy and why is it important ?
Charting an Organisations Direction: Vision and Mission, objectives and strategy
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Core concepts and Analytical Tools
Analysing and Organisations external environment
Evaluating an organisations resources and capabilities and competitiveness
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Crafting a Strategy
Strategies for competitive advantage: generic strategies and beyond.
Strategies for changing the game: new ways of operating and altering the scope of operations.
Strategies for international growth.
Corporate strategies: diversification and the multibusiness organisation
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Module Assessment
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Assessment Breakdown | % |
Course Work | 50.00% |
Final Examination | 50.00% |
Module Special Regulation |
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AssessmentsFull Time On Campus
Reassessment Requirement |
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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DKIT reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time On Campus |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
Contact |
Through lectures and visiting speakers you will study the process of strategic decision making in organisations. You will be encouraged to relate theory to current examples of strategy making and to analyse and review case studies and articles on real world strategic developments. |
Every Week |
2.00 |
2 |
Tutorial |
Contact |
Seminars based on international case studies and course resources drawn from a variety of international contexts. Students taking this module should expect to become more global in outlook and as a result enhance their employability in the domestic and international hospitality industry. |
Every Week |
1.00 |
1 |
Online Contact |
Contact |
Online forums to facilitate formative assessments, to encourage self and peer evaluation, self-development and learning. Help learners establish a network of experts, users, and other parties of interest. |
Every Third Week |
1.00 |
3 |
Independent Study |
Non Contact |
Learners will be required to review material covered in lecturers and research the online environment |
Every Week |
3.00 |
3 |
Directed Reading |
Non Contact |
Readings as directed – to supplement lecture notes. |
Every Week |
3.00 |
3 |
Total Weekly Learner Workload |
10.00 |
Total Weekly Contact Hours |
4.00 |
This module has no Part Time On Campus workload. |
Module Resources
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Recommended Book Resources |
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Thompson, Strickland, Gamble, Peteraf, Janes & Sutton. (2013), Crafting and Executing -The Quest for Competitive Advantage, European. McGraw- Hill Higher Education, Uk.
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Johnson, G., Scholes, K., and Whittingdon, R.. (2008), Exploring Corporate Strategy, 8th. Prentice Hall, [ISBN: 978-0273711919].
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Johnson, G., Scholes, K., and Whittingdon, R.,. (2011), Exploring Strategy: Text & Cases (9th Edition), (9th Edition). Prentice Hall; 9 edition (July 31, 2011), [ISBN: 978-0273732020].
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Campbell, David J., Edgar, David, Stonehouse, George. (2011), Business strategy: an introduction, 3rd ed. Palgrave Macmillan 3rd ed, [ISBN: 9780230218581].
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Olsen, Michael D., West, Joseph J., Tse, Eliza Ching-Yick. (2008), Strategic management in the hospitality industry, 3rd. Pearson Prentice Hall, [ISBN: 9780131196629].
| Supplementary Book Resources |
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Enz, Cathy A., Harrison, Jeffrey S. (2010), Hospitality strategic management: concepts and cases, 2nd. Wiley, [ISBN: 9780470083598].
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Routledge. (2011), Handbook of hospitality strategic management, Routledge, [ISBN: 9780080450797].
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Tribe, John. (2010), Strategy for tourism, Goodfellow, [ISBN: 9781906884079].
| This module does not have any article/paper resources |
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Other Resources |
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website,
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Website, www.hotel-online.com.
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Website, www.ecornell.com.
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Website, www.strategicmgmtresources.com.
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