BUSS H3012 - Business Strategy

Module Details

Module Code: BUSS H3012
Full Title: Business Strategy
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction: 
Duration: 1 Semester
Credits:: 5
Module Owner:: Anne Kierans
Departments: Unknown
Module Description: The aim of this module is to equip students with the knowledge and skills to be involved in the strategic management process of the organization.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Examine the nature and process of strategic management with particular reference to the Rational Approach.
MLO2 Analyse the factors in the macro environment, national and international, together with factors in the industry environment, and assess their impact on an organisation's ability to survive and grow.
MLO3 Undertake an analysis of a company's situation and use a variety of strategic management analysis tools.
MLO4 Suggest appropriate strategies that organisations could adopt to obtain competitive advantage including strategies to enter international markets and strategic options for diversified corporations.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
The Strategic Management Process
The meaning and function of strategy,strategy levels, key tasks in the crafting of strategy, the relationship between a company's strategy and its business model, the elements of a winning strategy.
Establishing Company Direction
Developing a strategic vision, mission, a set of core values and objectives.
Industry and Competitive Analysis
Dominant economic traits, assessing the strenght of competitive forces, driving forces in the industry, key sucess factors, the positions of rivals and their likely moves, assessment of the industry's attractiveness.
Macro Environmental Analysis
Political, Legal, Economic, Social, Environmental, Technological and International factors which impact on the company's and industry's situation. Understanding the level of uncertainty which faces the organisations.
Evaluating Company Resources and Competitive Capabilities
Assessing how well the present strategy is working, identifying the organisation's strengths, weaknesses, opportunities, threats, ascertaining whether its prices and costs are competitive, the position of the organisation vis a vis its rivals, and the issues which the company faces.
Strategy and Competitive Advantage
The five generic competitive strategies, strategic moves, timing and scope of operations; vertical integration, mergers and takeovers, Strategic Alliances.
Strategies for Competing in International Markets
The complexity of competing across national borders, strategic options for entering and competing in international markets, the three main strategic approaches.
Tailoring Strategies to Fit Specific Industry and Company Situations
Strategies for competing in emerging industries, maturing industries, stagnating and declining industries, fragmenting industries, turnaround strategies for businesses in crisis.
Diversified Companies
Related and Unrelated diversification, Strategy and competitive advantage in diversified organisations, portfolio analysis, GE Nine Cell Matrix, BCG Matrix, Corporate Parenting.
Module Assessment
Assessment Breakdown%
Course Work40.00%
Final Examination60.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 10
Marks Out Of 100 Pass Mark 40
Timing S1 Week 4 Learning Outcome 2,3
Duration in minutes 0
Assessment Description
Group Analysis and Presentation of Case Study
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 100 Pass Mark 40
Timing S1 Week 7 Learning Outcome 2,3
Duration in minutes 0
Assessment Description
Group Analysis and Presentation of Case Study
Assessment Type Continuous Assessment % of Total Mark 15
Marks Out Of 100 Pass Mark 40
Timing S1 Week 11 Learning Outcome 2,3
Duration in minutes 0
Assessment Description
Group Analysis and Presentation of Case Study
No Project
No Practical
Final Examination
Assessment Type Formal Exam % of Total Mark 60
Marks Out Of 100 Pass Mark 40
Timing End-of-Semester Learning Outcome 1,2,4
Duration in minutes 120
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Practical Contact No Description Every Week 1.00 1
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 2.00 2
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 4.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 2.00 2
Practical Contact No Description Every Week 1.00 1
Directed Reading Non Contact No Description Every Week 3.00 3
Independent Study Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Thompson, A.,Peteraf, M.A., Gamble J., Strickland, J.. (2020), Crafting & Executing Strategy, Concept & Case, Global Edition, 22nd Edition. McGraw-Hill.
  • Johnson, G., Scholes K., Whittington R., Regner, P., Angwin, D.. (2018), Fundamentals of Strategy, 4th. Pearson Education, [ISBN: 1292209062].
Supplementary Book Resources
  • Clegg, S.R., Schweitzer, J., Whittle,A., Pitelis C.. (2017), Strategy, Theory and Practice, 2nd Edition. Sage Publications, [ISBN: 9781473938458].
  • Gamble J., Thompson A., Peteraf M.. (2019), Essentials of Strategic Management, the Quest for Competitive Advantage, 6th Edition. McGraw Hill.
  • Hill, C.W.L., Schilling, G. and Jones, G.R.. (2017), Strategic Management; Theory & Cases: An Integrated Approach, 12th Edition. Cengage, [ISBN: 9781305502277].
This module does not have any article/paper resources
Other Resources
  • Journal, Harvard Business Review.
  • Journal, Strategic Management Journal.
  • Journal, Journal of Business Strategy.
  • Journal, Irish Journal of Management.
  • website, businessweek.com.
  • Databases, Library - ebscohost.
  • website, businessworld.ie.