SPOR H8015 - New Venture Development for Sport

Module Details

Module Code: SPOR H8015
Full Title: New Venture Development for Sport
Valid From:: Semester 1 - 2019/20 ( June 2019 )
Language of Instruction:English
Duration: 1 Semester
Credits:: 5
Module Owner:: Jennifer Fegan
Departments: Unknown
Module Description: This module aims to enable students to deepen their knowledge and understanding of new business development within the Sports & Leisure Industry. It will also enable them to develop skills and techniques that could be used to turn their ideas and knowledge into a viable commercial product or service.
Blended learning techniques will be integrated into the design and delivery of the module.
 
Module Learning Outcome
On successful completion of this module the learner will be able to:
# Module Learning Outcome Description
MLO1 Examine the characteristics, background and behaviour of successful entrepreneurs
MLO2 Assess an idea for a potential new venture by creating or spotting an opportunity
MLO3 Prepare a marketing plan in relation to a new venture
MLO4 Compile a comprehensive business plan in relation to a new venture
MLO5 Present and defend a business plan to an expert panel
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
 
Module Indicative Content
The Entrepreneurship Process and the Entrepreneurial Mind
What is an entrepreneur? The attractions of entrepreneurship. Barriers and triggers to entrepreneurship. Your personal drivers. The character traits of entrepreneurs.
Analysing and Evaluating Business Opportunities
New venture typologies. Creating and spotting opportunity. Nurturing creativity and innovation. Active discovery and other techniques for exploring change.
Understanding Your Industry and Markets
Describing your market/industry. The market/industry life cycle. The market/industry geographic extent. Market research. Identifying your competitors.
The Marketing Plan
The business mission and brand. External marketing audit (including PESTEL and competitor analysis), SWOT analysis. Marketing mix decisions.
The Operations Strategy
Safeguarding your business idea. Managing operations. Identifying and managing risk. Operating plans and Gantt charts.
Human Resources
Recruiting people. Selecting and developing a team. Structure and control. Leadership and management.
The Financial Plan
Selecting the right sort of finance. Forecasting sales turnover and costs. Forecasting the income statement. Forecasting the breakeven point.
Professional Presentation Techniques
Presenting your business plan professionally. Ensuring the presentation has a definitive start, middle and end. Speaking clearly, fluently and in a compelling manner.
Module Assessment
Assessment Breakdown%
Course Work100.00%
Module Special Regulation
 

Assessments

Full-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 2,3
Duration in minutes 0
Assessment Description
Initially, students will develop their business idea through the completion of a marketing plan
Assessment Type Continuous Assessment % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,2
Duration in minutes 0
Assessment Description
Students will then expand on their business idea through the means of a comprehensive business plan
Assessment Type Continuous Assessment % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,2,3,5
Duration in minutes 0
Assessment Description
Students will then present and defend their business idea to an expert panel.
No Project
No Practical
No Final Examination

Part-time

Course Work
Assessment Type Continuous Assessment % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 2,3
Duration in minutes 0
Assessment Description
Initially, students will develop their business idea through the completion of a marketing plan
Assessment Type Continuous Assessment % of Total Mark 40
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,2
Duration in minutes 0
Assessment Description
Students will then expand on their business idea through the means of a comprehensive business plan
Assessment Type Continuous Assessment % of Total Mark 20
Marks Out Of 0 Pass Mark 0
Timing n/a Learning Outcome 1,2,3,5
Duration in minutes 0
Assessment Description
Students will then present and defend their business idea to an expert panel.
No Project
No Practical
No Final Examination

DKIT reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Key concepts will be introduced Every Week 2.00 2
Tutorial Contact Facilitated Workshop Every Week 1.00 1
Independent Study Non Contact No Description Every Week 3.00 3
Directed Reading Non Contact No Description Every Week 3.00 3
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part-time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer Supervised Learning (non-contact) Non Contact Key concepts will be introduced Every Week 1.00 1
Tutorial Contact Facilitated Workshop Every Week 1.00 1
Directed Reading Non Contact No Description Every Week 7.00 7
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Burns, Paul. (2018), New Venture Creation: a framework for entrepreneurial start- ups, 2nd. Palgrave Great Britain, [ISBN: 978-1-352-000].
Supplementary Book Resources
  • Bessant & Tidd. (2015), Innovation and Entrepreneurship, 3rd. John Wiley & Sons, New York, [ISBN: 1118993098].
  • O'Hara, B. (2011), Entrepreneurship in Ireland, Gill & Macmillan, [ISBN: 9780717149766].
This module does not have any article/paper resources
Other Resources