Module Details
Module Code: |
HOPS B8003 |
Full Title:
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International Hospitality Management
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Valid From:: |
Semester 1 - 2013/14 ( September 2013 ) |
Language of Instruction: | |
Module Owner:: |
Kevin Burns
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Module Description: |
The module provides a varied and stimulating programme of study that enables you to fully appreciate the diversity and complexity of global hospitality. It provides a structured and detailed examination of the international industry, and the principal environments and markets, in which business is developed and conducted. Moreover, it broadens and deepens the awareness of the issues and challenges typically encountered when applying hospitality management functions in an international context.
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Module Learning Outcome |
On successful completion of this module the learner will be able to: |
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Module Learning Outcome Description |
MLO1 |
Define and describe the main objectives and current challenges of the hospitality industry. |
MLO2 |
Apply the different management tools and techniques for successful hospitality management |
MLO3 |
Describe and explain the ways that recent associated industry trends, technology and information management developments have affected the Domestic and International Hospitality Industry. |
MLO4 |
Apply principles and practices to propose a sound competitive strategy within the Hospitality
Industry |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named DkIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Module Indicative Content |
Nature and characteristics of international hospitality
Political, economic, socio-cultural, technological, ecological and regulatory environments in which international hospitality takes place.
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Determinants of international hospitality supply and demand.
Determinants of international hospitality supply and demand.
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Market structures and competitive frameworks.
Policy development. Alternative internationalisation modes and frameworks pertinent to hospitality organisations.
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International hospitality in industrial and developing countries.
n/a
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Marketing international hospitality. Cultural issues for hospitality operators
Marketing international hospitality. Cultural issues for hospitality operators.
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Trends in international hospitality.
n/a
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Module Assessment
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Assessment Breakdown | % |
Course Work | 50.00% |
Final Examination | 50.00% |
Module Special Regulation |
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AssessmentsFull Time On Campus
Reassessment Requirement |
A repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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DKIT reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time On Campus |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
Contact |
This module will facilitate learning through a combination of lectures, case studies, group work. The theoretical elements will be taught in lectures and related to practical issues and cases discussion in seminar and online discussion forums |
Every Second Week |
1.00 |
2 |
Lecturer-Supervised Learning (Contact) |
Contact |
Seminars will be used to facilitate the case studies and group work. Case studies will be used to simulate hospitality decision-making problems. Seminars based on international case studies and course resources drawn from a variety of international contexts. Students taking this module should expect to become more global in outlook and as a result enhance their employability in the domestic and international hospitality industry. |
Every Month |
0.50 |
2 |
Online Contact |
Contact |
Social Learning - Discussion forums and interest groups • Profiles and networking |
Every Second Week |
1.50 |
3 |
Directed Reading |
Non Contact |
Readings as directed – to supplement lecture notes |
Every Week |
3.00 |
3 |
Independent Study |
Non Contact |
Learners will be required to review material covered in lecturers and research the online environment. |
Every Week |
3.00 |
3 |
Total Weekly Learner Workload |
9.00 |
Total Weekly Contact Hours |
3.00 |
This module has no Part Time On Campus workload. |
Module Resources
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Recommended Book Resources |
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Knowles, Tim... (2005), The globalization of tourism and hospitality :a strategic perspective /Tim Knowles, Dimitrios Diamnatis and Joudallah Bey El-Mourhabi., 2nd. Continuum, London :, [ISBN: 1844800466].
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Fevzi Okumus, Levent Altinay, Prakash K. Chathoth. (2010), Strategic Management for Hospitality and Tourism, Routledge, [ISBN: 978-0-7506-6522-3].
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Ahmed Hassanien, Crispin Dale, Alan Clarke, Michael W. Herriott. (2010), Hospitality Business Development, Routledge, [ISBN: 978-1-85617-609-5].
| Supplementary Book Resources |
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Bob Brotherton.. (2003), The international hospitality industry :structure, characteristics and issues ., Butterworth-Heinemann, 2003.., [ISBN: 0750652950].
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Alan Clarke and Wei Chen. (2007), International Hospitality Management: concepts and cases, Butterworth-Heinemann, [ISBN: 978-0750666756].
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Enz, C.A. 2010.. (2010), Hospitality Strategic Management: Concepts and Cases., 2nd ed.. John Wiley & Sons., New Jersey, [ISBN: 9780470399286].
| This module does not have any article/paper resources |
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Other Resources |
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website, www.sciencedirect.com.
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website, www.academia.edu.
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website, www.cabdirect.org.
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website, www.emeraldinsight.com.
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website, ww.hotelschool.cornell.edu.
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website, www.hospitalitynet.org.
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website, www.hotelexecutive.com.
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website, www.hotel-online.com.
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